The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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October 2024
WEBINAR Creating a Media List and Contacting the Media
A customized media list is a must-have resource for successful business owners. In any given year, there are typically several opportunities to contact the media with the goal of getting positive coverage for your product or service. Compiling your own media list requires an investment in time and effort–but the results are well worth the hard work. There are also paid services, and in this workshop, participants will learn where to find them and how to determine which best suits your…
Find out more »Live Q&A: All About Marketing Your Small Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting-edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set, and professional growth, ways to develop…
Find out more »Answer the Money Question: “Why Would I Choose You Over Your Competition?
Most business leaders don’t know how to position their company as a one-of-a-kind problem solver, so they repeat the slightly modified marketing language of their competitors. Unfortunately, these well-intentioned copycat techniques mean the clients they crave can’t tell them apart from the businesses below or above them on the Google search engine results page. That next big deal will keep scrolling. In this session, Aleya Harris will teach you how to define the problem you solve, showcase your approach to…
Find out more »Answer the Money Question: “Why Would I Choose You Over Your Competition?
Most business leaders don’t know how to position their company as a one-of-a-kind problem solver, so they repeat the slightly modified marketing language of their competitors. Unfortunately, these well-intentioned copycat techniques mean the clients they crave can’t tell them apart from the businesses below or above them on the Google search engine results page. That next big deal will keep scrolling. In this session, Aleya Harris will teach you how to define the problem you solve, showcase your approach to…
Find out more »Mastering Chat GPT for Small Business Success
Are you a small business owner looking to amplify your social media presence with cutting-edge AI technology? Join us for an empowering workshop where you’ll learn how to harness the power of Generative ChatGPT to create dynamic content tailored to your brand. What You’ll Learn: • Content Creation Simplified: Discover how to use Generative ChatGPT to craft engaging posts, articles, and more, effortlessly filling your social media calendar with high-quality content that resonates with your audience. • Customization Techniques: Learn how to…
Find out more »Webinar – Marketing Toolbox
SBDC and City of Santa Clarita for the “Enhancing Your Digital Footprint Webinar Series” Come and join the SBDC and City of Santa Clarita for the “Enhancing Your Digital Footprint Webinar Series” on 10/9, 10/16 and 10/23 from 12:00-1:00 pm. Are you in business, with a local presence and interested in finding out more about how to increase and attract potential new customers? Are you a newly launched business building brand recognition with some online presence? Attend one…
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