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The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.

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March 2024

Webinar – Mastering the Art: Implementing Effective Email Marketing Campaign Strategies – eCommerce

March 20 @ 10:00 am - 11:00 am
Free

Join us for an enlightening webinar that will reveal the secrets behind implementing effective email marketing campaign strategies. This comprehensive session will dive deep into the key elements of email marketing that deliver tangible results and enhance brand loyalty. REGISTER NOW

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Webinar – 7 Steps to Maintaining Your WordPress Website

March 20 @ 10:30 am - 11:30 am
Free

As much fun as it is to develop a WordPress site, it does take a certain amount of knowledge to properly care for and maintain it.  In this webinar SBDC Digital Marketing Consultant and Web Developer, Darren Elliott will walk you through the key areas of the WordPress dashboard that pose the highest security threats, and require the most attention, to help keep things running smooth.  Maybe you are a DIY web builder, or you want to learn more to better manage…

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Webinar – SEO Tips & Tricks for Your WordPress Website

March 20 @ 12:00 pm - 1:00 pm
Free

If you are using WordPress, and you feel your site’s keywords are not working for you, hold on!  This webinar,  SEO Tips and Tricks for Your WordPress Website, presented by our SBDC Marketing and Web Development Specialist, Darren Elliott, will show you simple SEO tips that will improve how search engines are indexing your site.  Sign up today, to learn what SEO improvements you can be making to your site quickly and easily, that are in line with today’s search engine…

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Webinar – Digital Marketing #3

March 20 @ 1:30 pm - 2:30 pm
Free

Come ready to learn a few more topics to enhance your digital marketing journey, building upon parts 1 and 2. Easy to apply tips will be shared.  The instructor is ready to answer any questions you may have. REGISTER NOW

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WEBINAR E-Smarts: Dominating Your Local Market Online

March 20 @ 3:00 pm - 5:00 pm
Free

This workshop will go over methods and strategies to leverage online marketing and social media to dominate your local market. If you’re looking for ways to attract new customers then this training will show you how to avoid common pitfalls and get ahead of your competition. In this workshop you will discover: i. The 4 areas of Digital Marketing that are essential to a successful business ii. Why the way people perceive you online makes all the difference iii. The proper way to…

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Social Media 101

March 21 @ 10:00 am - 12:00 pm
Free

Are you confused where and how to start? We at PCR SBDC, know exactly what you are going through. You are not alone and we offer a big part of the solution through our workshops and one on one consultations Our Social Media workshop, will save a lot of time, effort and mainly lots of trials and errors. Many businesses are on social media because of FOMO (Fear Of Missing Out) but they have no plan or strategy and are…

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Webinar – Podcasting Essentials: Setting Up Your Show for Success – Podcast Setup – Part 1 eCommerce

March 22 @ 10:00 am - 11:00 am
Free

In the first installment of our three-part webinar series, “Podcasting Essentials: Setting Up Your Show for Success,” we will guide you through the fundamental steps of starting your own podcast from scratch. Whether you’re an aspiring podcaster or a content creator looking to explore new avenues, this session is perfect for you. REGISTER NOW

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Webinar – Podcasting Essentials: Setting Up Your Show for Success – Podcast Distribution – Part 2

March 26 @ 10:00 am - 11:00 am
Free

In the second installment of our three-part webinar series, “Podcasting Essentials: Setting Up Your Show for Success,” we will guide you through distributing your podcast. Whether you’re an aspiring podcaster or a content creator looking to explore new avenues, this session is perfect for you. REGISTER NOW

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How to Use Artificial Intelligence to Launch, Grow & Scale Your Small Business

March 28 @ 10:00 am - 11:30 am
Free

Join us for an exciting and informative webinar that explores the benefits of harnessing artificial intelligence for small business marketing. In an era defined by technological advancements, AI  has emerged as a game-changer, revolutionizing the way businesses connect with customers and drive growth. During this engaging session, we will delve into the advantages that AI brings to the table for small businesses. Discover how AI-powered marketing tools and strategies can help you enhance customer engagement, optimize campaigns, and maximize your…

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Webinar – Tips on Creating Your Marketing Plan

March 28 @ 1:30 pm - 2:30 pm
Free

Unlocking the mystery of creating your Marketing Plan… How do I compare with competitors? What makes my business unique?  Who is my customer?  How will I approach the market?  Which paths and strategies should I consider?     REGISTER NOW

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Webinar – Podcasting Essentials: Setting Up Your Show for Success – Podcast Marketing – Part 3

March 29 @ 10:00 am - 11:00 am
Free

In the final installment of our three-part webinar series, “Podcasting Essentials: Setting Up Your Show for Success,” we will guide you through marketing your podcast. Whether you’re an aspiring podcaster or a content creator looking to explore new avenues, this session is perfect for you. REGISTER NOW

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April 2024

Webinar – Digital Marketing #1

April 10 @ 12:00 pm - 1:00 pm
Free

This series allows participants to learn about Digital Marketing including tips on how to develop a strong, low-to-no-cost marketing plan and internet strategy. Collaborative marketing strategies that can help develop QUALIFIED social media followers, and funnel traffic to your website will be featured. Do it your self tips on Content, Web Design and Search Engine Optimization will be shared. REGISTER NOW

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Webinar – Digital Marketing #2

April 17 @ 12:00 pm - 1:00 pm
Free

This series allows participants to learn about Digital Marketing including tips on how to develop a strong, low-to-no-cost marketing plan and internet strategy. Collaborative marketing strategies that can help develop QUALIFIED social media followers, and funnel traffic to your website will be featured. Do it your self tips on Content, Web Design and Search Engine Optimization will be shared. REGISTER NOW

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Webinar – Writing for Fun, Profit and to Promote

April 18 @ 12:00 pm - 1:00 pm
Free

  Victor Benoun is an entrepreneur, speaker and author, having been published by traditional publishers as well as being self-published. He has used his writing as a means to promote his company and business as well as to create an additional revenue source.   We hope you will join us for this content rich webinar.   In this webinar you will learn:   The number one road block that stops new authors in their tracks from achieving their dreams of writing…

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Webinar – Tips for Amazon Kindle Direct Publishing (KDP) Ads

April 18 @ 1:30 pm - 2:30 pm
Free

If you have ever thought about writing, publishing and marketing a book on Kindle, this webinar will show you where to begin and how to maneuver though the Kindle Platform, how to publish and market your book. REGISTER NOW

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Webinar – New Google Guidelines for Websites that You Need to Know

April 24 @ 10:30 am - 11:30 am
Free

There are new rules from Google for your website. These rules fall under the term “User Experience”.   Every website is graded on their User Experience(UserEx).  If your website does not meet today’s UserEx Standards, your site’s visibility will be negatively impacted.  So what are these “rules” to follow?  Join our SBDC Digital Marketing Consultant, Darren Elliott, as he explains how to help improve and maintain a good User Experience Score for your website.  Plenty of useful information that you can…

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Webinar – 10 Reasons Your Page Won’t Rank…Even Though It’s Optimized

April 24 @ 12:00 pm - 1:00 pm
Free

It would be nice to think; “Build it and they will come.”  Truth is, there are key steps that must be included, and our own Web Developer and Marketing Consultant, Darren Elliott, will be demonstrating and simplifying these steps, just for you. By the end of this webinar, you will have the confidence and clarity to improve your site’s page performance.  Sign up today! REGISTER NOW

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Webinar – Digital Marketing #3

April 24 @ 1:30 pm - 2:30 pm
Free

Come ready to learn a few more topics to enhance your digital marketing journey, building upon parts 1 and 2. Easy to apply tips will be shared.  The instructor is ready to answer any questions you may have. REGISTER NOW

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Webinar – Say What? Product Advertising and Labeling

April 25 @ 12:00 pm - 1:00 pm
Free

This webinar will introduce small business owners to the basics of California and federal advertising and labeling law. Attendees will learn the difference between truthful vs. fraudulent and misleading advertising; business “puffery”; lawful product comparisons; requirements when using terms such as “organic” and “fat free”; required disclosures for certain ingredients such as nuts and other allergens; and liability for violating advertising and labeling laws. REGISTER NOW

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May 2024

Grow With Google: Make Your Small Business More Accessible

May 2 @ 12:00 pm - 1:00 pm
free

When businesses build digital communications that allow people with disabilities to perceive, understand, navigate, and interact with products and services, it expands their market. Implementing accessibility best practices can help businesses grow, and improve the experience for all users. REGISTER NOW

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Webinar – Tips on Creating Your Marketing Plan

May 2 @ 1:30 pm - 2:30 pm
Free

Unlocking the mystery of creating your Marketing Plan… How do I compare with competitors? What makes my business unique?  Who is my customer?  How will I approach the market?  Which paths and strategies should I consider?     REGISTER NOW

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Webinar – Ways to Impact Your Sales and Increase Customer Engagement

May 15 @ 12:30 pm - 1:30 pm
Free

Have customers…are you reaching them? Want and need customers? Come ready to learn tips and techniques to help increase engagement and attract potential new customers using social media and other tools.       REGISTER NOW

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