The LA SBDC is hosted by
The LA SBDC is hosted by
Are you a business owner or entrepreneur ready to take control of your marketing but not sure where to start? This hands-on workshop is designed to help you understand and implement the core marketing strategies every business needs to grow. In this session, we’ll break down the essentials and help you build a solid foundation to boost […]
Your price isn’t just a number. It’s a message. In this session, you’ll learn the psychological principles behind how customers perceive price and how to use them to your advantage. We’ll cover proven tactics like anchoring, charm pricing, decoy options, and strategic bundling that can increase conversions without cutting into your margins. You’ll […]
Presenter: Erica Bristol This webinar will provide small business owners with the basics of artificial intelligence (AI), such as what is “AI”; common terms and definitions such as “generative AI,” “machine learning” and “foundation models”; laws governing AI, common AI issues with intellectual property, employees, and independent contractors, liability issues, and best practices. REGISTER NOW
If you are a business owner and someone asks you, “What do you do?” you need to answer with an easy-to-follow story that gets to the heart of the matter, explaining what you do, why you do it, and how people benefit from using your products or services. This workshop examines how to build your […]
Whether you’re starting from scratch or breathing new life into an outdated site, AI has completely changed what’s possible — even without a developer. In this hands-on session, you’ll learn how to use AI tools like ChatGPT and Claude to plan your site’s structure, content, and strategy, then bring it to life using modern website […]
Why Your Marketing Is Not Sticking. The Brain Science Every Small Business Owner Needs to Know You started your business with passion. You know your service works. But when it comes to marketing, it feels scattered, inconsistent, or invisible. You post. You tweak your website. You change your bio. Still, nothing feels steady. Here is […]
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: […]
This workshop is designed to help business owners strengthen their digital footprint by leveraging Google as a growth platform. Participants will learn how to set up, optimize, and manage their Google Business Profile to increase visibility, attract qualified customers, and drive consistent traffic. The session focuses on practical execution, best practices, and positioning […]
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of […]
Thinking about selling online? There’s never been a better time — but knowing where to start makes all the difference. This session walks you through the entire journey of building an ecommerce business from the ground up: finding the right product, validating your market, choosing your platform, setting up your store, and driving your first […]
Most small business owners use ChatGPT every day but are still barely scratching the surface of what it can do. They ask questions. They get answers. And then they stop. What many do not realize is that ChatGPT can function as a strategic learning partner, a business advisor, and a thinking assistant that helps clarify […]
Este seminario web práctico está dirigido a quienes desean aprender a configurar y gestionar Square como su sistema de punto de venta. Square es una opción de pago muy utilizada, conocida por su sencillez y fiabilidad.La sesión cubrirá la configuración inicial, las funciones principales y cómo crear productos, establecer precios y organizar categorías. Mostraremos cómo […]
What if you could have dozens of people promoting your products around the clock—and only pay them when they make a sale? In this session, you’ll learn how to launch and manage an affiliate program that turns bloggers, content creators, and even your own customers into a performance-based sales team. We’ll cover how to set […]
Advanced AI for Small Business: Why Prompting Is Dead and What Actually Works Now You have heard it everywhere. “Just write better prompts.” “Use this magic sentence.” “Here are 50 prompts to copy.” But something still feels off. You use AI. It gives you content. Yet it does not sound like you. It does not convert. […]
This practical webinar is for those who want to learn how to set up and manage Square as their point-of-sale solution. Square is a widely-used payment option known for its simplicity and reliability. The session will cover initial setup, key features, and how to create products, set prices, and organize categories. We will demonstrate processing […]
Este seminario web práctico está dirigido a quienes desean aprender a configurar y gestionar Square como su sistema de punto de venta. Square es una opción de pago muy utilizada, conocida por su sencillez y fiabilidad.La sesión cubrirá la configuración inicial, las funciones principales y cómo crear productos, establecer precios y organizar categorías. Mostraremos cómo […]
This practical webinar is for those who want to learn how to set up and manage Square as their point-of-sale solution. Square is a widely-used payment option known for its simplicity and reliability. The session will cover initial setup, key features, and how to create products, set prices, and organize categories. We will demonstrate processing […]