The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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January 2025
WEBINAR E-Smarts: 20 WordPress Tips & Tricks for Small Businesses
WordPress is by far the most popular content management system. From blogging to eCommerce, it can be a powerful tool for small business website owners to enhance their online presence. In this webinar, we will review some of the key features and benefits of WordPress, how it differs from other platforms, and how you can set yourself up for success. Attend this 2-hour Webinar to discover: How to get started on WordPress Which features set it apart from the pack Must-have…
Find out more »How To Create Your Social Media Content Calendar for 2025
What You’ll Learn: How to use AI to brainstorm on-brand ideas for every month, week, and day of 2025. Techniques to customize AI outputs to match your tone, values, and voice —whether it’s bold and daring or warm and welcoming. A step-by-step guide to building a year-long strategy that feels authentic, effortless, and 100% YOU. Time-saving hacks for scheduling and automating your posts while staying flexible for trends and real-time updates. Perfect For: Entrepreneurs and small business owners who are ready to show…
Find out more »WEBINAR Creating a Public Relations Campaign for Your Business
Publicizing your business is one of the most important steps a small business owner can take. Letting prospective customers/clients know about your business while building relationships with them is essential for growth and stability. In this hands-on workshop, participants will learn the fundamentals of launching a public relations campaign. Attendees will discover the importance of research, planning, identifying their key audiences and developing strategies and tactics. Participants will consider case studies, and be guided step-by-step through the process of creating their own public relations campaign. This is an essential workshop for any small business owner.…
Find out more »WEBINAR E-Smarts: Digital Marketing Automation-Leverage Your Business Growth
This workshop will go over how you can set up an automated Digital Marketing system to grow your business by leverage your time using systems. Regardless of your business, you will learn how to take advantage of automation to beat your competitors and free up your valuable time. In this workshop you will discover: How to find and attract potential customers How to take interested leads and turn them into paying customers How to increase the lifetime value of your customers How…
Find out more »Digital Marketing Strategies For Measurable Results
A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff, Ph.D. with examples from his work. In this program, discover: How effective are your current social media efforts? Are you continually researching new market segments? Learn to align…
Find out more »Webinar – Accelerate Business Growth Through LinkedIn
How about exploring LinkedIn to help accelerate business growth? Come ready to learn tips and techniques: The six most important things to include in your LinkedIn Profile How to create a company page How to use LinkedIn for networking and to help grow your business Powerful LinkedIn marketing tips REGISTER NOW
Find out more »WEBINAR Pump Up Your 2025 Marketing Plan—Get My Checklist!
Learn how to market your business more effectively in 2025. This workshop will help you improve your marketing goals and use my marketing checklist to target your market with the right digital marketing tools to get the results you desire. We’ll brainstorm using my checklist to jumpstart your marketing plan to grow your business or organization faster in 2025. This Workshop Will Teach You: • What marketing tools are working in 2025 & what’s not. • How to use my checklist to…
Find out more »February 2025
WEBINAR Writing a Winning Press Release to Publicize Your Business
You’ve got a hot new product or service that you would like your prospective customers to know about. Or maybe, there has been a problem at your business that is attracting media attention. Whatever, the circumstance, knowing how to prepare a professional press release is a valuable skill for any business owner. In this webinar, we will examine what the media is looking for in a good press release. This a a hands-on workshop where participants will learn the parts of a press release and how to attract the attention of media…
Find out more »Webinar – Picking Social Media Platforms for Your Business
This webinar is an introduction to the world of digital marketing with a focus on social media. We will introduce you to the most important social media platforms so that you can identify your target audience and select platforms on which they are most active. Considering factors like their interests, demographics, and the type of content they engage with, while also aligning your business goals with the strengths of each platform. REGISTER NOW
Find out more »WEBINAR E-Smarts: Dominating Your Local Market Online
This workshop will go over methods and strategies to leverage online marketing and social media to dominate your local market. If you’re looking for ways to attract new customers then this training will show you how to avoid common pitfalls and get ahead of your competition. In this workshop you will discover: i. The 4 areas of Digital Marketing that are essential to a successful business ii. Why the way people perceive you online makes all the difference iii. The proper way to…
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