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The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.

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February 2024

Webinar – Manejo de redes sociales a través de Meta Business Suite – Marketing Digital #3 (Español)

February 27 @ 1:00 pm - 2:00 pm
Free

¿Quieres crear publicaciones en FB e IG @ al mismo tiempo? Aprenda a programar publicaciones en el futuro, Responda a comentarios y mensajes de la bandeja de entrada desde un solo lugar, ¿Qué información debería haber allí? Cómo administrar su configuración, ¿A quién debes darle autorización para administrar tu página? Cómo subir fotos y vídeos, entre muchos otros consejos, Aprenda a utilizar Business Suite en general, Si pudieras conectarte a través de una computadora portátil sería mejor, Simplemente venga preparado…

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Webinar – 8 Steps to Optimizing Your You Tube Videos Rank & Visibility

February 28 @ 10:30 am - 11:30 am
Free

Videos have become an essential marketing tool for many businesses. Too often, it becomes hard to justify the time spent creating videos, because no one is viewing them.  Sound familiar? Video content must follow certain search engines rules.  Do you know them? If not, you should join our SBDC Online Marketing and Web Developer, Darren Elliott as he explains what those rules are, and the  8 Steps to Optimizing Your You Tube Videos Rank and Visibility.  Best of all, they are…

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Webinar – AI Content for Websites & Marketing

February 28 @ 12:00 pm - 1:00 pm
Free

Artificial Intelligence is here, and likely will be for a while.  There is a lot more to learn before incorporating AI generated content into your business website and/or marketing. SBDC Digital Marketing Consultant, Darren Elliott, will provide tips on when you may want to use AI as a tool.  Being aware of potential risks when using AI is another area that will be explored.    REGISTER NOW

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WEBINAR E-Smarts: Digital Marketing Automation-Leverage Your Business Growth

February 28 @ 3:00 pm - 5:00 pm
Free

This workshop will go over how you can set up an automated Digital Marketing system to grow your business by leverage your time using systems. Regardless of your business, you will learn how to take advantage of automation to beat your competitors and free up your valuable time. In this workshop you will discover: How to find and attract potential customers How to take interested leads and turn them into paying customers How to increase the lifetime value of your customers How…

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March 2024

Webinar – Digital Marketing #1

March 6 @ 12:00 pm - 1:00 pm
Free

This series allows participants to learn about Digital Marketing including tips on how to develop a strong, low-to-no-cost marketing plan and internet strategy. Collaborative marketing strategies that can help develop QUALIFIED social media followers, and funnel traffic to your website will be featured. Do it your self tips on Content, Web Design and Search Engine Optimization will be shared. REGISTER NOW

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How To Sell When You’re Not A Salesperson

March 12 @ 5:00 pm - 6:30 pm
Free

Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…

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Webinar – Digital Marketing #2

March 13 @ 12:00 pm - 1:00 pm
Free

This series allows participants to learn about Digital Marketing including tips on how to develop a strong, low-to-no-cost marketing plan and internet strategy. Collaborative marketing strategies that can help develop QUALIFIED social media followers, and funnel traffic to your website will be featured. Do it your self tips on Content, Web Design and Search Engine Optimization will be shared. REGISTER NOW

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Digital Marketing Strategies For Measurable Results

March 13 @ 12:00 pm - 1:30 pm
Free

A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff, Ph.D. with examples from his work. In this program, discover: How effective are your current social media efforts? Are you continually researching new market segments? Learn to align…

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WEBINAR Drip Marketing Campaigns-Automate & Maximize Your Lists!

March 13 @ 1:00 pm - 2:00 pm
free

It’s time to market smarter by targeting customers using drip marketing campaigns to maximize your impact and identify your next best customer. Learn how to automate your follow-up and bring more customers to your website, shopping cart or donation page. Get my 10 Tips to segment your marketing lists, use landing pages and customize content for easy marketing automation. We’ll target your emails and landing pages, tag key list properties and provide social media tools and post tips to deliver…

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Webinar – 7 Steps to Maintaining Your WordPress Website

March 20 @ 10:30 am - 11:30 am
Free

As much fun as it is to develop a WordPress site, it does take a certain amount of knowledge to properly care for and maintain it.  In this webinar SBDC Digital Marketing Consultant and Web Developer, Darren Elliott will walk you through the key areas of the WordPress dashboard that pose the highest security threats, and require the most attention, to help keep things running smooth.  Maybe you are a DIY web builder, or you want to learn more to better manage…

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Webinar – SEO Tips & Tricks for Your WordPress Website

March 20 @ 12:00 pm - 1:00 pm
Free

If you are using WordPress, and you feel your site’s keywords are not working for you, hold on!  This webinar,  SEO Tips and Tricks for Your WordPress Website, presented by our SBDC Marketing and Web Development Specialist, Darren Elliott, will show you simple SEO tips that will improve how search engines are indexing your site.  Sign up today, to learn what SEO improvements you can be making to your site quickly and easily, that are in line with today’s search engine…

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Webinar – Digital Marketing #3

March 20 @ 1:30 pm - 2:30 pm
Free

Come ready to learn a few more topics to enhance your digital marketing journey, building upon parts 1 and 2. Easy to apply tips will be shared.  The instructor is ready to answer any questions you may have. REGISTER NOW

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WEBINAR E-Smarts: Dominating Your Local Market Online

March 20 @ 3:00 pm - 5:00 pm
Free

This workshop will go over methods and strategies to leverage online marketing and social media to dominate your local market. If you’re looking for ways to attract new customers then this training will show you how to avoid common pitfalls and get ahead of your competition. In this workshop you will discover: i. The 4 areas of Digital Marketing that are essential to a successful business ii. Why the way people perceive you online makes all the difference iii. The proper way to…

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Social Media 101

March 21 @ 10:00 am - 12:00 pm
Free

Are you confused where and how to start? We at PCR SBDC, know exactly what you are going through. You are not alone and we offer a big part of the solution through our workshops and one on one consultations Our Social Media workshop, will save a lot of time, effort and mainly lots of trials and errors. Many businesses are on social media because of FOMO (Fear Of Missing Out) but they have no plan or strategy and are…

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Webinar – Tips on Creating Your Marketing Plan

March 28 @ 1:30 pm - 2:30 pm
Free

Unlocking the mystery of creating your Marketing Plan… How do I compare with competitors? What makes my business unique?  Who is my customer?  How will I approach the market?  Which paths and strategies should I consider?     REGISTER NOW

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April 2024

Webinar – Digital Marketing #1

April 10 @ 12:00 pm - 1:00 pm
Free

This series allows participants to learn about Digital Marketing including tips on how to develop a strong, low-to-no-cost marketing plan and internet strategy. Collaborative marketing strategies that can help develop QUALIFIED social media followers, and funnel traffic to your website will be featured. Do it your self tips on Content, Web Design and Search Engine Optimization will be shared. REGISTER NOW

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Webinar – Digital Marketing #2

April 17 @ 12:00 pm - 1:00 pm
Free

This series allows participants to learn about Digital Marketing including tips on how to develop a strong, low-to-no-cost marketing plan and internet strategy. Collaborative marketing strategies that can help develop QUALIFIED social media followers, and funnel traffic to your website will be featured. Do it your self tips on Content, Web Design and Search Engine Optimization will be shared. REGISTER NOW

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Webinar – Writing for Fun, Profit and to Promote

April 18 @ 12:00 pm - 1:00 pm
Free

  Victor Benoun is an entrepreneur, speaker and author, having been published by traditional publishers as well as being self-published. He has used his writing as a means to promote his company and business as well as to create an additional revenue source.   We hope you will join us for this content rich webinar.   In this webinar you will learn:   The number one road block that stops new authors in their tracks from achieving their dreams of writing…

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Webinar – Tips for Amazon Kindle Direct Publishing (KDP) Ads

April 18 @ 1:30 pm - 2:30 pm
Free

If you have ever thought about writing, publishing and marketing a book on Kindle, this webinar will show you where to begin and how to maneuver though the Kindle Platform, how to publish and market your book. REGISTER NOW

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May 2024

Webinar – Tips on Creating Your Marketing Plan

May 2 @ 1:30 pm - 2:30 pm
Free

Unlocking the mystery of creating your Marketing Plan… How do I compare with competitors? What makes my business unique?  Who is my customer?  How will I approach the market?  Which paths and strategies should I consider?     REGISTER NOW

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Webinar – Ways to Impact Your Sales and Increase Customer Engagement

May 15 @ 12:30 pm - 1:30 pm
Free

Have customers…are you reaching them? Want and need customers? Come ready to learn tips and techniques to help increase engagement and attract potential new customers using social media and other tools.       REGISTER NOW

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