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The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.

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February 2022

Creating a Public Relations Plan to Promote Your Small Business Part 2 of 3

February 2 @ 3:00 pm - 4:30 pm
Free

Publicizing your business is one of the most important steps a business owner can take. Letting prospective customers/clients know about your company while building relationships with them is essential for growth and stability. In Part 2 of this 3-part workshop series, participants will get an overview of the main points in Part 1 of “Creating a Public Relations Plan to Promote Your Small Business”: research, internal analysis and goal setting. In Part 2, participants will learn how to determine the main objectives of a public relations campaign.…

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Social Media Basics

February 3 @ 10:00 am - 12:00 pm
Free

Are you scratching your head and wondering if businesses are really making money using social media? Do you wonder if your business can still get in on the action and make money? Do you still think that social media marketing means posting on Facebook, Instagram, and Twitter? Are you still lost between keywords and hashtags? We are looking forward to helping you either start or expand your business, this is what we do and are good at it! Join us…

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How To Sell When You’re Not A Salesperson

February 8 @ 5:00 pm - 6:30 pm
Free

Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…

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WEBINAR Win the Inbox Battle – Email Marketing Latest Action Tools!

February 9 @ 1:00 pm - 2:00 pm
Free

Are your Email Marketing efforts paying off? Are your subscribers unsubscribing? Or are they engaging and converting? Email open rates have changed.  2022 email marketers need to learn the latest tools to motivate opens and engagement.  Learn proven strategies to help your message rise above a noisy inbox and get results today.  Liz Harsch will reveal her 10 Top Tips to achieve the best results in 2022. Plus see the latest in Constant Contact Advanced Features to save time and…

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WEBINAR SERIES- Creating a Public Relations Plan to Promote Your Small Business Part 3

February 9 @ 3:00 pm - 4:30 pm
free

In Part 3 of “Creating a Public Relations Plan to Promote Your Small Business” participants will be given a review of the highlights of Parts 1 and 2: research and analysis, goal setting, selecting objectives, and choosing strategies and tactics to achieve public relations goals. In this final part of the three-part workshop series, participants will consider budgeting and the importance of assessing and evaluating their plan in order to determine its effectiveness. As in the other parts of the series, case studies will be utilized to support…

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WEBINAR Social Media Solutions: YouTube for Sales In Time of Covid 19

February 15 @ 10:00 am - 11:30 am

Youtube is the second largest search engine after Google. When you learn to use it you can come in search on both Google and youtube without spending money on ADS. IF you are not using GOOGLE you are literally leaving money on the table. In this interactive webinar/training you will: • Understanding Youtube as a Social Media Marketing platform and a search engine • What content should you put on YOUTUBE to come up in GOOGLE SEARCH • 3 ways…

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Webinar – Google My Business

February 16 @ 11:00 am - 12:00 pm
Free

With a Profile of my business in Google your company can stand out for free in Maps and Google Search. With the features we will teach, you can interact with existing customers or find new ones. You will learn to enter the information that your company needs so that you appear on the first pages of the search. We will talk about how to enter the type of business, description, how to mount photos, and more. REGISTER NOW

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Webinar – Google mi Negocio

February 16 @ 12:00 pm - 1:00 pm
Free

Con un Perfil de mi negocio en Google tu empresa puede destacarse de manera gratuita en Mapas y Búsqueda de Google. Con las funciones que enseñaremos, podrás interactuar con los clientes existentes o encontrar nuevos. Aprenderás a ingresar la información que necesita tu empresa para que salgas en las primeras páginas de la búsqueda. Hablaremos de cómo ingresar el tipo de negocio, descripción, cómo montar fotos, y más. REGÍSTRATE AHORA

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Webinar – Ways to Impact Your Sales and Increase Customer Engagement

February 23 @ 12:00 pm - 1:00 pm
Free

Have customers…are you reaching them?  Want and need customers?  Come ready to learn tips and techniques to help increase engagement and attract potential new customers using social media and other tools. REGISTER NOW

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March 2022

Social Media Basics

March 3 @ 10:00 am - 12:00 pm
Free

Are you scratching your head and wondering if businesses are really making money using social media? Do you wonder if your business can still get in on the action and make money? Do you still think that social media marketing means posting on Facebook, Instagram, and Twitter? Are you still lost between keywords and hashtags? We are looking forward to helping you either start or expand your business, this is what we do and are good at it! Join us…

Find out more »

Webinar – Google mi Negocio

March 9 @ 11:00 am - 12:00 pm
Free

Con un Perfil de mi negocio en Google tu empresa puede destacarse de manera gratuita en Mapas y Búsqueda de Google. Con las funciones que enseñaremos, podrás interactuar con los clientes existentes o encontrar nuevos. Aprenderás a ingresar la información que necesita tu empresa para que salgas en las primeras páginas de la búsqueda. Hablaremos de cómo ingresar el tipo de negocio, descripción, cómo montar fotos, y más. REGÍSTRATE AHORA

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Webinar – Google My Business

March 9 @ 12:00 pm - 1:00 pm
Free

With a Profile of my business in Google your company can stand out for free in Maps and Google Search. With the features we will teach, you can interact with existing customers or find new ones. You will learn to enter the information that your company needs so that you appear on the first pages of the search. We will talk about how to enter the type of business, description, how to mount photos, and more. REGISTER NOW

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Webinar – Tips on Creating Your Marketing Plan

March 9 @ 12:00 pm - 1:00 pm
Free

Unlocking the mystery of creating your Marketing Plan. How do I compare with competitors? What makes my business unique? Who is my customer? How will I approach the market? Which paths and strategies should I consider? REGISTER NOW

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Webinar – Say What? Product Advertising and Labeling

March 10 @ 12:00 pm - 1:00 pm
Free

This webinar will introduce small business owners to the basics of California and federal advertising and labeling law. Attendees will learn the difference between truthful vs. fraudulent and misleading advertising; business “puffery”; lawful product comparisons; requirements when using terms such as “organic” and “fat free”; required disclosures for certain ingredients such as nuts and other allergens; and liability for violating advertising and labeling laws. REGISTER NOW

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April 2022

Webinar – Google My Business

April 6 @ 10:00 am - 11:00 am
Free

With a Profile of my business in Google your company can stand out for free in Maps and Google Search. With the features we will teach, you can interact with existing customers or find new ones. You will learn to enter the information that your company needs so that you appear on the first pages of the search. We will talk about how to enter the type of business, description, how to mount photos, and more. REGISTER NOW

Find out more »

Webinar – Google mi Negocio

April 6 @ 11:00 am - 12:00 pm
Free

Con un Perfil de mi negocio en Google tu empresa puede destacarse de manera gratuita en Mapas y Búsqueda de Google. Con las funciones que enseñaremos, podrás interactuar con los clientes existentes o encontrar nuevos. Aprenderás a ingresar la información que necesita tu empresa para que salgas en las primeras páginas de la búsqueda. Hablaremos de cómo ingresar el tipo de negocio, descripción, cómo montar fotos, y más. REGÍSTRATE AHORA

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Webinar – Legal Issues in Marketing and Promotion

April 14 @ 12:00 pm - 1:00 pm
Free

This webinar will introduce small business owners to legal issues in marketing and promotion, such as “puffery” vs. fraud and misleading advertising; steering clear of copyright infringement and rights of privacy/publicity; marketing by phone, fax, email, and text; using social media; differences in federal and state laws; legal protections in marketing; and legal penalties for noncompliance. REGISTER NOW

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