The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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October 2024
Webinar – Getting Started: Using AI to Build Your E-commerce Foundation (part 1)
This session will introduce how AI can simplify and accelerate the process of starting an e-commerce business. Attendees will learn how to integrate AI tools from day one, covering everything from building a website to managing inventory. REGISTER NOW
Find out more »Introducción al Mercadeo Digital
Los participantes aprenderán sobre mercadeo digital, incluidos consejos sobre cómo desarrollar un plan y una estrategia de internet sólidos y de bajo o ningún costo. Instructor: Claudia Shah REGISTER NOW
Find out more »Webinar – Picking Social Media Platforms for Your Business
SBDC and City of Santa Clarita for the “Enhancing Your Digital Footprint Webinar Series” Come and join the SBDC and City of Santa Clarita for the “Enhancing Your Digital Footprint Webinar Series” on 10/9, 10/16 and 10/23 from 12:00-1:00 pm. Are you in business, with a local presence and interested in finding out more about how to increase and attract potential new customers? Are you a newly launched business building brand recognition with some online presence? Attend one or…
Find out more »Academia de Mercadeo
Tendremos nuestra serie estrella en el mes de octubre via zoom los miércoles de 6-8 pm hora Pacífico. Tu negocio necesita estas herramientas para crecer sus ventas. Vas a aprender a utilizarlas y conocerlas de manera mas eficiente. Al final de la serie, si asistes a las 4 clases, recibirás un certificado virtual. Oct 9 – Aplicación META y Google mi Negocio Oct 16 – WhatsApp para Negocios y CANVA Oct 23 – Diseña tu página website Oct 30 –…
Find out more »How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…
Find out more »Webinar – AI for Customer Acquisition: Smarter Marketing from Day One (part 2)
In this session, participants will learn how AI can automate and optimize marketing campaigns to attract their first customers. From social media to email marketing, we’ll cover how AI can help entrepreneurs focus on growing their business without getting bogged down by manual marketing tasks. REGISTER NOW
Find out more »Webinar – Google My Business/Yelp
SBDC and City of Santa Clarita for the “Enhancing Your Digital Footprint Webinar Series” Come and join the SBDC and City of Santa Clarita for the “Enhancing Your Digital Footprint Webinar Series” on 10/9, 10/16 and 10/23 from 12:00-1:00 pm. Are you in business, with a local presence and interested in finding out more about how to increase and attract potential new customers? Are you a newly launched business building brand recognition with some online presence? Attend one or…
Find out more »Webinar – Say What? Product Advertising and Labeling
This webinar will introduce small business owners to the basics of California and federal advertising and labeling law. Attendees will learn the difference between truthful vs. fraudulent and misleading advertising; business “puffery”; lawful product comparisons; requirements when using terms such as “organic” and “fat free”; required disclosures for certain ingredients such as nuts and other allergens; and liability for violating advertising and labeling laws. REGISTER NOW
Find out more »Live Q&A: All About Marketing Your Small Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting-edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set, and professional growth, ways to develop…
Find out more »Answer the Money Question: “Why Would I Choose You Over Your Competition?
Most business leaders don’t know how to position their company as a one-of-a-kind problem solver, so they repeat the slightly modified marketing language of their competitors. Unfortunately, these well-intentioned copycat techniques mean the clients they crave can’t tell them apart from the businesses below or above them on the Google search engine results page. That next big deal will keep scrolling. In this session, Aleya Harris will teach you how to define the problem you solve, showcase your approach to…
Find out more »Answer the Money Question: “Why Would I Choose You Over Your Competition?
Most business leaders don’t know how to position their company as a one-of-a-kind problem solver, so they repeat the slightly modified marketing language of their competitors. Unfortunately, these well-intentioned copycat techniques mean the clients they crave can’t tell them apart from the businesses below or above them on the Google search engine results page. That next big deal will keep scrolling. In this session, Aleya Harris will teach you how to define the problem you solve, showcase your approach to…
Find out more »Webinar – Scaling Up: Advanced AI Tools for Growing Your E-commerce Business (part 3)
As your business grows, more sophisticated AI tools will help scale your efforts. This session dives into advanced AI techniques, from customer segmentation and dynamic pricing to predictive analytics for inventory management. REGISTER NOW
Find out more »Mastering Chat GPT for Small Business Success
Are you a small business owner looking to amplify your social media presence with cutting-edge AI technology? Join us for an empowering workshop where you’ll learn how to harness the power of Generative ChatGPT to create dynamic content tailored to your brand. What You’ll Learn: • Content Creation Simplified: Discover how to use Generative ChatGPT to craft engaging posts, articles, and more, effortlessly filling your social media calendar with high-quality content that resonates with your audience. • Customization Techniques: Learn how to…
Find out more »Webinar – Marketing Toolbox
SBDC and City of Santa Clarita for the “Enhancing Your Digital Footprint Webinar Series” Come and join the SBDC and City of Santa Clarita for the “Enhancing Your Digital Footprint Webinar Series” on 10/9, 10/16 and 10/23 from 12:00-1:00 pm. Are you in business, with a local presence and interested in finding out more about how to increase and attract potential new customers? Are you a newly launched business building brand recognition with some online presence? Attend one…
Find out more »Webinar – Protecting Creative Work: Copyright Basics
This webinar will teach small businesses how to protect legal rights in creative materials, such as training manuals, articles, publications, photographs, software, music, videos and website content. Attendees will learn the basics of copyright law; requirements for copyright protection; determining ownership; the benefits of registration; how to avoid violating the copyrights of others; and important copyright considerations for materials created by employees and independent contractors. REGISTER NOW
Find out more »Grow With Google: Sell Online With ECommerce Tools
Learn how to sell your products online. We'll walk through listing your products for free with a Google Business Profile and Merchant Center. And we’ll show you one way to sell on your website, using an E-Commerce store built with Shopify. Plus, learn about more helpful tools to stand out online, such as Local Opportunity Finder and Grow My Store. REGISTER NOW
Find out more »Webinar – The Future of E-commerce: Using AI to Stay Ahead of the Competition (part 4)
The final session explores the future of AI in e-commerce. Learn about advanced AI technologies such as voice search, visual search, and hyper-personalization, and how they can give your e-commerce business a competitive edge. REGISTER NOW
Find out more »WEBINAR E-Smarts: Dominating Your Local Market Online
This workshop will go over methods and strategies to leverage online marketing and social media to dominate your local market. If you’re looking for ways to attract new customers then this training will show you how to avoid common pitfalls and get ahead of your competition. In this workshop you will discover: i. The 4 areas of Digital Marketing that are essential to a successful business ii. Why the way people perceive you online makes all the difference iii. The proper way to…
Find out more »Webinar – Protecting the Company’s “Secret Sauce”: Trade Secret Basics
This webinar will teach small business owners how to protect the company’s inventions, ideas and secrets. Attendees will learn the basics of trade secret law; the kinds of information that can be protected as a trade secret; confidentiality requirements; ownership issues; how to avoid losing trade secret protection; and how to avoid violating the trade secret rights of others. REGISTER NOW
Find out more »WEBINAR Threads vs. X: Crafting & Strategizing Text Driven Stories for Community Building and Sales
Threads is an app within an app driven by texts messages, then images. X, formerly known as Twitter, is a post driven site historically known for sharing short text driven posts, where images have been secondary. How do these networks measure up for your small business. In this workshop, we’ll define each app and their native functionality. We’ll discuss the power and strategic use of text driven social media messages to communicate a business and its brand. We’ll answer what kind of strategies…
Find out more »November 2024
Future-Proof Your Business by Building Relationships and Growing Your Email List
Running a business comes with its fair share of uncertainty, especially in an industry that is constantly evolving. Designing a long-lasting and sustainable company falls on your ability to develop strong relationships and reach your target market where they already are: in their inboxes. In this session, Aleya will shed light on the strategies behind an effective marketing funnel and how email marketing ensures your brand remains top-of-mind while generating revenue on demand. Takeaways include: How to design your marketing…
Find out more »Future-Proof Your Business by Building Relationships and Growing Your Email List
Running a business comes with its fair share of uncertainty, especially in an industry that is constantly evolving. Designing a long-lasting and sustainable company falls on your ability to develop strong relationships and reach your target market where they already are: in their inboxes. In this session, Aleya will shed light on the strategies behind an effective marketing funnel and how email marketing ensures your brand remains top-of-mind while generating revenue on demand. Takeaways include: How to design your marketing…
Find out more »Webinar – AVTA and SBDC Disadvantaged Business Enterprise Outreach and Training
Come and join the Antelope Valley Transit Authority (AVTA) and Small Business Development Center (SBDC) to learn about resources available to help your business prepare, explore and pursue Disadvantaged Business Enterprise (DBE) procurement opportunities. The goal is to help the Small Business Community participate in the local economy where local businesses can provide their services and/or supplies to the AVTA for a contract or other procurement opportunity. Opportunity examples include construction, specialty contractors, manufacturing, digital signage, wholesalers, furniture, architectural services, landscaping…
Find out more »Webinar – Working with Social Media Influencers: FTC Influencer Guidelines and Other Important Law
Social media influencers and “brand ambassadors” can be invaluable for marketing and promoting company products on the internet. But federal and state advertising laws and intellectual property (IP) rights lurking in the background may create liability for the small business (and the influencer/brand ambassador). This webinar discusses legal issues affecting the use of influencers and brand ambassadors, including the Federal Trade Commission (FTC)’s “Influencer Guidelines,” federal and state advertising laws, required disclosures, and IP laws a small business should be…
Find out more »December 2024
Webinar – Say What? Product Advertising and Labeling
This webinar will introduce small business owners to the basics of California and federal advertising and labeling law. Attendees will learn the difference between truthful vs. fraudulent and misleading advertising; business “puffery”; lawful product comparisons; requirements when using terms such as “organic” and “fat free”; required disclosures for certain ingredients such as nuts and other allergens; and liability for violating advertising and labeling laws. REGISTER NOW
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