The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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July 2024
Grow With Google: Learn The Basics of Google Ads
In this workshop you will learn how to reach more customers and grow your business with Google Ads. We will cover how to create an account and set up an ad campaign, how to improve ad performance, and how to measure success. REGISTER NOW
Find out more »Webinar – 8 Steps to Optimizing Your YouTube Videos Rank & Visibility
Videos have become an essential marketing tool for many businesses. Too often, it becomes hard to justify the time spent creating videos, because no one is viewing them. Sound familiar? Video content must follow certain search engines rules. Do you know them? If not, you should join our SBDC Digital Marketing Specialist, Darren Elliott as he explains what those rules are, and the 8 Steps to Optimizing Your You Tube Videos Rank & Visibility. Best of all, they are steps you can do yourself! REGISTER…
Find out more »Webinar – 8 Things to Know & Remember About Key Word Strategies
You don’t have to be web savvy to know how to develop good keyword strategies for your website. but you will want to know the 8 key points to keep in mind before you take on the task. Join Darren Elliott for this presentation, where he will show you just how keywords work, and how you can strengthen each keyword to lead the right consumer to your website. Sign up today, and be on your way to putting a smart…
Find out more »WEBINAR E-Smarts: Dominating Your Local Market Online
This workshop will go over methods and strategies to leverage online marketing and social media to dominate your local market. If you’re looking for ways to attract new customers then this training will show you how to avoid common pitfalls and get ahead of your competition. In this workshop you will discover: i. The 4 areas of Digital Marketing that are essential to a successful business ii. Why the way people perceive you online makes all the difference iii. The proper way to…
Find out more »August 2024
SPANISH: Listo, listo, lanzamiento: Impulse Su Negocio
¡Comenzar un negocio es un proceso muy fácil! Una vez que hayan decidido que es lo que quieren vender ¡están a mitad de camino! Pero para manejarlo efectivamente, se requiere planificar y tomar decisiones financieras importantes. Esta capacitación está diseñada para brindarle una descripción general de los aspectos que tienen que considerar antes de comenzar un negocio. Al final del curso tendrán todo el conocimiento y nuestro apoyo para hacer su sueño una realidad. Los temas incluirán: Propiedad empresarial Estructuras…
Find out more »Webinar – Monetizing Your You Tube Channel
Are you wanting to monetize your You Tube Channel? If so, reserve your spot for this webinar today, to join our Digital Marketing Specialist, Darren Elliott as he discusses You Tube’s monetization programs and their requirements. This informative webinar will help you decide which monetization program would be best for you. This webinar will discuss YouTube’s AdSense program, their Sponsorships and Brand Deals, as well as their Affiliate Marketing and Fan Funding programs. REGISTER NOW
Find out more »Webinar – 7 Steps to Maintaining Your WordPress Website
WordPress maintenance can be a confusing to some, and expensive to others who may be relying on a developer to maintain their WordPress website. If this sounds familar, join Darren Elliott our Digital Marketing Specialist who will show you what you can do yourself, to improve your site performance, your search engine optimization, even your web traffic! Reserve your spot today! REGISTER NOW
Find out more »Webinar – ADA Website Accessibility: The Basics
This webinar will teach small business owners the basics of Americans with Disabilities Act (ADA) website accessibility, such as understanding the ADA laws; WCAG accessibility standards; alt tags and screen readers; and potential liability for noncompliance. REGISTER NOW
Find out more »How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…
Find out more »How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…
Find out more »How Do I Leverage Social Media For My Company?
Entrepreneurs may know social media is essential, but they must know where to start or how to leverage it to benefit their business. Without that, it causes many to doomscroll on social media platforms, wasting time away and focusing on the wrong things. This social media marketing webinar will provide an overview of approaches entrepreneurs can apply immediately. Because you’re busy wearing multiple hats as business owners, knowing the where, what, and how to focus on social media will help…
Find out more »Ready, Set, Launch: Kickstart Your Business
Starting a business is easy, once you have decided to start 0ne, you are halfway there! But you need to know that it requires planning and making key financial decisions. This training is designed to give you an overview of the aspects to consider prior to starting a new business. This may sound complicated, but at the end of the course you will have all the knowledge and our support to make it happen! Topics will include: Business Ownership Business…
Find out more »Digital Marketing Strategies For Measurable Results
A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff, Ph.D. with examples from his work. In this program, discover: How effective are your current social media efforts? Are you continually researching new market segments? Learn to align…
Find out more »Webinar – AVTA and SBDC Disadvantaged Business Enterprise Outreach and Training
Come and join the Antelope Valley Transit Authority (AVTA) and Small Business Development Center (SBDC) to learn about resources available to help your business prepare, explore and pursue Disadvantaged Business Enterprise (DBE) procurement opportunities. The goal is to help the Small Business Community participate in the local economy where local businesses can provide their services and/or supplies to the AVTA for a contract or other procurement opportunity. Opportunity examples include construction, specialty contractors, manufacturing, digital signage, wholesalers, furniture, architectural services, landscaping…
Find out more »September 2024
Unleashing the Power of AI for Enhanced Online Branding& Marketing
Are you looking to take your online branding, website, and marketing efforts to new heights? But you find the following hindering your online presence? 1. Limited Resources: Limited budget and manpower, struggling to compete. 2. Time Constraints: Joggling multiple hats and various responsibilities. 3. Lack of Technical Expertise: Lack of in-depth knowledge of AI, making you feel overwhelmed. 4. Standing Out in a Crowded Market: You are challenged differentiating yourself from competitors. In today’s fast-paced digital landscape, we understand the challenges you face.…
Find out more »October 2024
Webinar – Say What? Product Advertising and Labeling
This webinar will introduce small business owners to the basics of California and federal advertising and labeling law. Attendees will learn the difference between truthful vs. fraudulent and misleading advertising; business “puffery”; lawful product comparisons; requirements when using terms such as “organic” and “fat free”; required disclosures for certain ingredients such as nuts and other allergens; and liability for violating advertising and labeling laws. REGISTER NOW
Find out more »Webinar – Protecting Creative Work: Copyright Basics
This webinar will teach small businesses how to protect legal rights in creative materials, such as training manuals, articles, publications, photographs, software, music, videos and website content. Attendees will learn the basics of copyright law; requirements for copyright protection; determining ownership; the benefits of registration; how to avoid violating the copyrights of others; and important copyright considerations for materials created by employees and independent contractors. REGISTER NOW
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