The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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May 2025
How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…
Find out more »Webinar – “Enhancing Your Digital Footprint Webinar Series”
Come and join the SBDC and City of Santa Clarita for the “Enhancing Your Digital Footprint Webinar Series” on (3/5, 3/19, 3/26) and (5/7,5/14, 5/21) and (9/10, 9/17, 9/24) and (11/12, 11/19, 11/26) from 12:00-1:00 pm. Are you in business, with a local presence and interested in finding out more about how to increase and attract potential new customers? Are you a newly launched business building brand recognition with some online presence? Attend one or more sessions to learn tips…
Find out more »WEBINAR Supercharge Your Sales Growth—Sales Strategies That Work!
Supercharge Your Sales Growth—Sales Strategies That Work. Are your sales, donors or members growing? Does your business struggle with converting your ideas, products and services into stronger sales results? Learn how to unlock and overcome your sales and fundraising hurdles to help your team reach new record-breaking success this year. Increase your potential using smarter strategies and digital tools to thrive and expand your 2nd quarter growth! This Workshop Will Teach You How To: Ensure your digital ads deliver more…
Find out more »Webinar – Niche to Riches: How to Find and Own Your Ecommerce Market
Success doesn’t come from serving everyone — it comes from dominating your niche. In this 1-hour webinar, learn proven strategies to identify profitable niches, position your brand as the go-to authority, and build a loyal audience eager to buy. Instructor: Ramin Ramhormozi REGISTER NOW
Find out more »How To Turn Follower’s Into Customers
Entrepreneurs know marketing is essential, but they may struggle with turning audiences into buyers. Without a clear strategy, they can focus on the wrong things, such as going viral instead of driving sales or selling too aggressively without building trust. This webinar will provide an overview of marketing funnel basics to help you think about how we drive the audience from awareness to purchase. As a busy business owner wearing multiple hats, knowing how to guide potential customers through the…
Find out more »Webinar – “Enhancing Your Digital Footprint Webinar Series”
Come and join the SBDC and City of Santa Clarita for the “Enhancing Your Digital Footprint Webinar Series” on (3/5, 3/19, 3/26) and (5/7,5/14, 5/21) and (9/10, 9/17, 9/24) and (11/12, 11/19, 11/26) from 12:00-1:00 pm. Are you in business, with a local presence and interested in finding out more about how to increase and attract potential new customers? Are you a newly launched business building brand recognition with some online presence? Attend one or more sessions to learn tips…
Find out more »WEBINAR E-Smarts: Dominating Your Local Market Online
This workshop will go over methods and strategies to leverage online marketing and social media to dominate your local market. If you’re looking for ways to attract new customers then this training will show you how to avoid common pitfalls and get ahead of your competition. In this workshop you will discover: i. The 4 areas of Digital Marketing that are essential to a successful business ii. Why the way people perceive you online makes all the difference iii. The proper way to…
Find out more »Live Q&A: All About Marketing Your Small Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting-edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set, and professional growth, ways to develop…
Find out more »June 2025
Webinar – 8 Things to Know & Remember About Keyword Strategies
You don’t have to be web savvy to know how to develop good keyword strategies for your website. but you will want to know the 8 key points to keep in mind before you take on the task. Join Darren Elliott for this presentation, where he will show you just how keywords work, and how you can strengthen each keyword to lead the right consumer to your website. Sign up today and be on your way to putting a…
Find out more »July 2025
Webinar – Legal Issues in Marketing and Promotion
Presenter: Erica Bristol This webinar will introduce small business owners to legal issues in marketing and promotion, such as “puffery” vs. fraud and misleading advertising; steering clear of copyright infringement and rights of privacy/publicity; marketing by phone, fax, email, and text; using social media; differences in federal and state laws; legal protections in marketing; and legal penalties for noncompliance. REGISTER NOW
Find out more »Grow With Google: Increase Your Sales With Google Tools
Learn how to promote your products online using Google tools. We’ll show how local brick-and-mortar businesses can list products on a Google Business Profile. We’ll also cover Google Merchant Center, a no-cost tool that allows both e-commerce and brick-and-mortar businesses to create free Product Listings on Google. In this session we’ll show you how to: Highlight products on your Google Business Profile Use Pointy to promote in-store inventory with your point of sale system Use Google Merchant Center to showcase…
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