The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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May 2024
Transform Your Small Business with Generative AI: Mastering CHAT GPT, Canva Magic, and Google Gemini
In today’s digital age, leveraging the power of Generative AI can set your small business apart, providing innovative solutions to everyday challenges and opening up new avenues for creativity and efficiency. This hands-on training session is specifically designed for small business owners who are eager to explore the potential of Generative AI in transforming their business operations, marketing strategies, and customer engagement. What You Will Learn: Introduction to Generative AI: Understand the basics of Generative AI and how it can…
Find out more »Webinar – Digital Marketing Mastery for Ecommerce Entrepreneurs – Part 2
Unlock the full potential of your online store with our Digital Marketing Mastery for Ecommerce Entrepreneurs webinar series (3-parts). Tailored specifically for new ecommerce business owners, this three-part series delves into the most effective digital marketing strategies and tools to boost your online presence and sales. From crafting compelling buyer personas to leveraging SEO, social media, and targeted advertising, learn how to attract, engage, and convert your audience into loyal customers. Each session is designed to equip you with…
Find out more »WEBINAR Marketing Trends & Best Practices
The past three years have been chaotic and unforgiving to brands that didn’t or were unable to adapt to drastic changes in the way they do business. And, although we’re past COVID and its immediate impact we are still dealing with uncertain economic times, disrupted supply chains and labor shortages. Despite all of this—businesses have survived, and many have thrived among this challenging environment. Join Debbie Goldfarb and Larry Johnson from the SBDC to learn more about the key economic and marketing trends/challenges…
Find out more »Webinar – Digital Marketing Mastery for Ecommerce Entrepreneurs – Part 3
Unlock the full potential of your online store with our Digital Marketing Mastery for Ecommerce Entrepreneurs webinar series (3-parts). Tailored specifically for new ecommerce business owners, this three-part series delves into the most effective digital marketing strategies and tools to boost your online presence and sales. From crafting compelling buyer personas to leveraging SEO, social media, and targeted advertising, learn how to attract, engage, and convert your audience into loyal customers. Each session is designed to equip you with…
Find out more »Webinar – Ways to Impact Your Sales and Increase Customer Engagement
Have customers…are you reaching them? Want and need customers? Come ready to learn tips and techniques to help increase engagement and attract potential new customers using social media and other tools. REGISTER NOW
Find out more »June 2024
Webinar – Writing for Fun, Profit and to Promote
Victor Benoun is an entrepreneur, speaker and author, having been published by traditional publishers as well as being self-published. He has used his writing as a means to promote his company and business as well as to create an additional revenue source. We hope you will join us for this content rich webinar. In this webinar you will learn: The number one road block that stops new authors in their tracks from achieving their dreams of writing a…
Find out more »Webinar – Tips for Amazon Kindle Direct Publishing (KDP) Ads
If you have ever thought about writing, publishing and marketing a book on Kindle, this webinar will show you where to begin and how to maneuver though the Kindle Platform, how to publish and market your book. REGISTER NOW
Find out more »Webinar – Boost Your Basket: Essential Upselling & Cross-Selling Techniques for Ecommerce Success
Discover how to significantly increase your e-commerce sales without adding more traffic. Join us for ‘Boost Your Basket: Essential Upselling & Cross-Selling Techniques for E-commerce Success,’ where we’ll explore practical strategies to encourage customers to purchase more. Learn how to effectively suggest related products, premium items, and bundles, turning every transaction into an opportunity for increased revenue. Perfect for emerging e-commerce entrepreneurs, this webinar will equip you with the tools to make more from your existing customer base and grow…
Find out more »How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective…
Find out more »WEBINAR Using SMS Text Marketing to Grow Your Business!
Are you using SMS (Text) Marketing to Grow Your Business? Today’s consumers rely on their smart phones and many prefer getting information through Text Marketing. However there are rules and best practices that can help you create successful text marketing campaigns and entice your contacts to subscribe. Attend this webinar to learn how to set up and execute SMS Text Marketing campaigns that keep your contacts subscribed and interacting with your company. Learn how to achieve your marketing goals by effectively adding…
Find out more »Webinar – The Power of Live Shopping: Boost Your Ecommerce with Real-Time Engagement
Step into the future of ecommerce with ‘The Power of Live Shopping: Boost Your Ecommerce with Real-Time Engagement.’ Discover how live shopping events can captivate your audience, increase customer interaction, and drive sales. Learn the best practices for hosting live shopping sessions, from engaging storytelling to seamless technology integration. Perfect for ecommerce entrepreneurs looking to innovate, this webinar will provide you with the tools to harness the power of live shopping and transform your online business. Instructor: Ramin Ramhormozi REGISTER…
Find out more »WEBINAR Mastering Storytelling for Community Building and Sales: Facebook vs. LinkedIn
Optimize storytelling for community building and sales on two prominent social media platforms: Facebook and LinkedIn. In this user-friendly overview, we’ll explore the unique features of both platforms, compare the benefits of sharing text and image updates, and explore real-life examples of personalities, brands, and companies leveraging these platforms to foster engagement and drive sales. Instructor: Chérmelle Edwards (SBDC Advisor) REGISTER NOW
Find out more »Webinar – Loyalty Leverage: Boost Retention and Revenue through Customer Loyalty Programs eCommerce
Unlock the secret to sustained growth with ‘Loyalty Leverage: Boost Retention and Revenue through Customer Loyalty Programs.’ In this webinar, we’ll dive into the strategies and best practices that turn first-time buyers into loyal customers. Discover how to design and implement loyalty programs that not only increase retention but also drive repeat sales and boost your bottom line. Perfect for ecommerce entrepreneurs eager to build a loyal customer base, this session will equip you with actionable insights to maximize the…
Find out more »WEBINAR E-Smarts: Digital Marketing Automation-Leverage Your Business Growth
This workshop will go over how you can set up an automated Digital Marketing system to grow your business by leverage your time using systems. Regardless of your business, you will learn how to take advantage of automation to beat your competitors and free up your valuable time. In this workshop you will discover: How to find and attract potential customers How to take interested leads and turn them into paying customers How to increase the lifetime value of your customers How…
Find out more »Digital Marketing Strategies For Measurable Results
A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff, Ph.D. with examples from his work. In this program, discover: How effective are your current social media efforts? Are you continually researching new market segments? Learn to align…
Find out more »Webinar – Artificial Intelligence (AI) Basics for Small Business
Come ready to learn how to navigate Artificial Intelligence (AI) with tips to help manage the potential business risks. REGISTER NOW
Find out more »WEBINAR Biz Basics: Marketing 101
Understanding the basics of marketing is vital for successful launch and growth of any business. Marketing is the discipline where you learn how to create & maintain demand, relevance, reputation, competitive positioning and more. Marketing is integral in all facets of launching, growing and maintaining your business in the short and long term. Marketing provides unique insights and direction to develop a product/service, identify/reach your target market, create compelling content, engage/inform customers and establish brand relevance. During this class we will introduce the concepts…
Find out more »July 2024
How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…
Find out more »WEBINAR Win The Inbox Battle—Email Marketing 2024 Latest Action
Are your Email Marketing efforts paying off? Are your contacts engaging & converting? Learn proven strategies to help your messages rise above a noisy inbox. Email open rates have changed. 2024 email marketers can use the latest action tools to motivate opens & engagement. Liz reveals her top 2024 tips to achieve better results. Save time & get better results using tools like: AI, CRM, integrated apps, landing pages, SMS & so much more! This Workshop Will Teach You…
Find out more »Webinar – Working with Social Media Influencers: FTC Influencer Guidelines and Other Important Law
Social media influencers and “brand ambassadors” can be invaluable for marketing and promoting company products on the internet. But federal and state advertising laws and intellectual property (IP) rights lurking in the background may create liability for the small business (and the influencer/brand ambassador). This webinar discusses legal issues affecting the use of influencers and brand ambassadors, including the Federal Trade Commission (FTC)’s “Influencer Guidelines,” federal and state advertising laws, required disclosures, and IP laws a small business should be…
Find out more »Webinar – AI Content for Websites & Marketing
AI Content is being used by business owners to help author social media posts, blogs, articles, and now content for their website. If you are using AI content to help develop your marketing content or are considering it, ATTEND this free webinar to learn the new guidelines today’s browsers are using to accept or reject AI content. Presented by our Digital Marketing Specialist, Darren Elliott, this informative webinar is a must for those thinking of integrating AI content to their marketing plan. REGISTER NOW
Find out more »Webinar – 8 Steps to Improving Your Business’ Local SEO
Local SEO (Search Engine Optimization) has become an essential marketing strategy for those who draw most of their business from a local area or community. Local SEO, when done correctly, can bolster online visiblity significantly in a select area. Thus, making it easier to connect local consumers to the local business. Sound like a strategy you want for your business? Then, join our Digital Marketing Specialist, Darren Elliott, as he shares ethical Local SEO methods that will increase search engine visibility, in and around your market area. Best of all, these…
Find out more »Break Out of the Sea of Sameness With the Power of Storytelling
As you look across the industry landscape, all you see is how the once extraordinary has become trite. Here’s the worst part: try as you might, all your innovative ideas have also been assimilated into the common lexicon, and you find yourself languishing in a sea of sameness. All you want is to stand out, but the more you try, the more you get frustrated because your brilliant efforts are short-lived. It has become exhausting to stay ahead of the…
Find out more »Digital Marketing Strategies For Measurable Results
A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff, Ph.D. with examples from his work. In this program, discover: How effective are your current social media efforts? Are you continually researching new market segments? Learn to align…
Find out more »WEBINAR E-Smarts: Google Analytics 4 For Beginners
As Google has announced discontinuing data collection for Universal Analytics, it’s crucial to begin making the switch to for Google Analytics 4. We will walk through how to set up a new GA4 property and how to switch over from UA. We will go over each of the main features of GA4 and discuss which features are the most valuable for small businesses to tap into. Attend this 2-hour webinar to discover: What is GA4 and how it is different…
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