The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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February 2024
Webinar – Acquire or Retain? Mastering Customer Strategies in E-commerce
In the dynamic e-commerce landscape, knowing whether to focus on customer acquisition or retention can be a game-changer. Join us to uncover the strategies that will fuel your growth and when to apply them for maximum impact. REGISTER NOW
Find out more »Webinar – Digital Marketing #1 (Spanish)
Mercadeo Digital – Entra en la nueva era de la tecnología antes de que sea demasiado tarde para ti y tu negocio. REGISTER NOW
Find out more »Webinar – Unlocking Website Accessibility: Your E-commerce Advantage
Make your e-commerce site a welcoming place for all customers. Discover the essentials of website accessibility, why it matters, and how to ensure your site complies. Boost your reach and reputation with inclusive practices. REGISTER NOW
Find out more »Proof of Concept
After months of searching, you have finally come up with a great new business idea. You are confident that your idea will be a game changer. You just know that this idea will provide the financial freedom that you have always dreamed of. However, BEFORE you take YOUR leap of faith, SLOW DOWN! Take a deep breath and ask yourself this one BIG question, ‘What research do I need BEFORE I start my business that will give me a clear…
Find out more »Webinar – Google y yelp para negocios – Marketing Digital #2 (Español)
Con un Perfil de mi negocio en Google tu empresa podrá destacarse gratis en Maps y Búsqueda de Google. Con las funciones que le enseñaremos, podrá interactuar con clientes existentes o encontrar otros nuevos. Aprenderás a ingresar la información que tu empresa necesita para que aparezcas en las primeras páginas de la búsqueda. Hablaremos de cómo ingresar el tipo de negocio, descripción, cómo montar fotos y más. REGISTER NOW
Find out more »Webinar – Getting Your Business Website Tuned Up For 2024
Why Do I Need A Site Tune-up? You’re probably asking the question…but don’t know the answer. Your customers and Future customers are the answer. Come and learn: Things you can do to improve Your Site performance and visibility Keys to a Successful Site Update Critical Types of Updates And more REGISTER NOW
Find out more »Canva Magic for Small Businesses
Unlock the secrets of visual storytelling for your business with our exclusive webinar on “Canva Magic for Small Business Owners.” Whether you’re a budding entrepreneur or a seasoned business owner, mastering the art of graphic design can elevate your brand’s presence and captivate your audience. Introduction to Canva: Dive deep into the world of Canva, a user-friendly graphic design tool tailored for non-designers Templates & Tools: Explore a plethora of templates suitable for various business needs, from social media posts to business…
Find out more »Webinar – Manejo de redes sociales a través de Meta Business Suite – Marketing Digital #3 (Español)
¿Quieres crear publicaciones en FB e IG @ al mismo tiempo? Aprenda a programar publicaciones en el futuro, Responda a comentarios y mensajes de la bandeja de entrada desde un solo lugar, ¿Qué información debería haber allí? Cómo administrar su configuración, ¿A quién debes darle autorización para administrar tu página? Cómo subir fotos y vídeos, entre muchos otros consejos, Aprenda a utilizar Business Suite en general, Si pudieras conectarte a través de una computadora portátil sería mejor, Simplemente venga preparado…
Find out more »Webinar – 8 Steps to Optimizing Your You Tube Videos Rank & Visibility
Videos have become an essential marketing tool for many businesses. Too often, it becomes hard to justify the time spent creating videos, because no one is viewing them. Sound familiar? Video content must follow certain search engines rules. Do you know them? If not, you should join our SBDC Online Marketing and Web Developer, Darren Elliott as he explains what those rules are, and the 8 Steps to Optimizing Your You Tube Videos Rank and Visibility. Best of all, they are…
Find out more »Webinar – AI Content for Websites & Marketing
Artificial Intelligence is here, and likely will be for a while. There is a lot more to learn before incorporating AI generated content into your business website and/or marketing. SBDC Digital Marketing Consultant, Darren Elliott, will provide tips on when you may want to use AI as a tool. Being aware of potential risks when using AI is another area that will be explored. REGISTER NOW
Find out more »WEBINAR E-Smarts: Digital Marketing Automation-Leverage Your Business Growth
This workshop will go over how you can set up an automated Digital Marketing system to grow your business by leverage your time using systems. Regardless of your business, you will learn how to take advantage of automation to beat your competitors and free up your valuable time. In this workshop you will discover: How to find and attract potential customers How to take interested leads and turn them into paying customers How to increase the lifetime value of your customers How…
Find out more »March 2024
Webinar – Amplifying Sales Through Social Media: Unveiling the Power of Social Selling
In today’s digital age, traditional selling techniques have evolved into social selling – the art of using social media to find, connect with, understand, and nurture sales prospects. When done right, social selling can yield remarkable results and significantly boost your business’s bottom line. Join us for this webinar to learn the art of social selling. REGISTER NOW
Find out more »Webinar – Digital Marketing #1
This series allows participants to learn about Digital Marketing including tips on how to develop a strong, low-to-no-cost marketing plan and internet strategy. Collaborative marketing strategies that can help develop QUALIFIED social media followers, and funnel traffic to your website will be featured. Do it your self tips on Content, Web Design and Search Engine Optimization will be shared. REGISTER NOW
Find out more »How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…
Find out more »Webinar – Digital Marketing #2
This series allows participants to learn about Digital Marketing including tips on how to develop a strong, low-to-no-cost marketing plan and internet strategy. Collaborative marketing strategies that can help develop QUALIFIED social media followers, and funnel traffic to your website will be featured. Do it your self tips on Content, Web Design and Search Engine Optimization will be shared. REGISTER NOW
Find out more »Digital Marketing Strategies For Measurable Results
A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff, Ph.D. with examples from his work. In this program, discover: How effective are your current social media efforts? Are you continually researching new market segments? Learn to align…
Find out more »WEBINAR Drip Marketing Campaigns-Automate & Maximize Your Lists!
It’s time to market smarter by targeting customers using drip marketing campaigns to maximize your impact and identify your next best customer. Learn how to automate your follow-up and bring more customers to your website, shopping cart or donation page. Get my 10 Tips to segment your marketing lists, use landing pages and customize content for easy marketing automation. We’ll target your emails and landing pages, tag key list properties and provide social media tools and post tips to deliver…
Find out more »Unlocking the 6 C’s of Connecting on Camera: A Guide for Small Business Owners
In the fast-paced world of social media, the power of video cannot be underestimated. As a small business owner, your ability to connect with your audience through the lens can dramatically amplify your brand’s reach, engagement, and ultimately, success. Whether you’re a seasoned video creator or just starting, mastering the art of being on camera is essential. Join us for an exclusive webinar designed specifically for small business owners eager to grow their social media presence. “Unlocking the 6 C’s…
Find out more »Webinar – Mastering the Art: Implementing Effective Email Marketing Campaign Strategies – eCommerce
Join us for an enlightening webinar that will reveal the secrets behind implementing effective email marketing campaign strategies. This comprehensive session will dive deep into the key elements of email marketing that deliver tangible results and enhance brand loyalty. REGISTER NOW
Find out more »Webinar – 7 Steps to Maintaining Your WordPress Website
As much fun as it is to develop a WordPress site, it does take a certain amount of knowledge to properly care for and maintain it. In this webinar SBDC Digital Marketing Consultant and Web Developer, Darren Elliott will walk you through the key areas of the WordPress dashboard that pose the highest security threats, and require the most attention, to help keep things running smooth. Maybe you are a DIY web builder, or you want to learn more to better manage…
Find out more »Webinar – SEO Tips & Tricks for Your WordPress Website
If you are using WordPress, and you feel your site’s keywords are not working for you, hold on! This webinar, SEO Tips and Tricks for Your WordPress Website, presented by our SBDC Marketing and Web Development Specialist, Darren Elliott, will show you simple SEO tips that will improve how search engines are indexing your site. Sign up today, to learn what SEO improvements you can be making to your site quickly and easily, that are in line with today’s search engine…
Find out more »Webinar – Digital Marketing #3
Come ready to learn a few more topics to enhance your digital marketing journey, building upon parts 1 and 2. Easy to apply tips will be shared. The instructor is ready to answer any questions you may have. REGISTER NOW
Find out more »WEBINAR E-Smarts: Dominating Your Local Market Online
This workshop will go over methods and strategies to leverage online marketing and social media to dominate your local market. If you’re looking for ways to attract new customers then this training will show you how to avoid common pitfalls and get ahead of your competition. In this workshop you will discover: i. The 4 areas of Digital Marketing that are essential to a successful business ii. Why the way people perceive you online makes all the difference iii. The proper way to…
Find out more »Social Media 101
Are you confused where and how to start? We at PCR SBDC, know exactly what you are going through. You are not alone and we offer a big part of the solution through our workshops and one on one consultations Our Social Media workshop, will save a lot of time, effort and mainly lots of trials and errors. Many businesses are on social media because of FOMO (Fear Of Missing Out) but they have no plan or strategy and are…
Find out more »Webinar – Podcasting Essentials: Setting Up Your Show for Success – Podcast Setup – Part 1 eCommerce
In the first installment of our three-part webinar series, “Podcasting Essentials: Setting Up Your Show for Success,” we will guide you through the fundamental steps of starting your own podcast from scratch. Whether you’re an aspiring podcaster or a content creator looking to explore new avenues, this session is perfect for you. REGISTER NOW
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