The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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April 2024
How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…
Find out more »Webinar – Digital Marketing #2
This series allows participants to learn about Digital Marketing including tips on how to develop a strong, low-to-no-cost marketing plan and internet strategy. Collaborative marketing strategies that can help develop QUALIFIED social media followers, and funnel traffic to your website will be featured. Do it your self tips on Content, Web Design and Search Engine Optimization will be shared. REGISTER NOW
Find out more »Digital Marketing Strategies For Measurable Results
A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff, Ph.D. with examples from his work. In this program, discover: How effective are your current social media efforts? Are you continually researching new market segments? Learn to align…
Find out more »WEBINAR Social Media Sells-Facebook Ads, Instagram, Pinterest & More
Social Media Marketing sells products, services and helps your business while also enhancing your brand and PR. The key is to combine organic posts, social selling and paid advertising that targets past customers and prospects similar to them. Find out the demographics of popular social media platforms for selling along with the latest strategy to achieve your marketing goals. Let’s strategize to achieve your marketing goals for your business. Did you know that sales teams that use social selling achieve higher…
Find out more »Webinar – Writing for Fun, Profit and to Promote
Victor Benoun is an entrepreneur, speaker and author, having been published by traditional publishers as well as being self-published. He has used his writing as a means to promote his company and business as well as to create an additional revenue source. We hope you will join us for this content rich webinar. In this webinar you will learn: The number one road block that stops new authors in their tracks from achieving their dreams of writing…
Find out more »Webinar – Tips for Amazon Kindle Direct Publishing (KDP) Ads
If you have ever thought about writing, publishing and marketing a book on Kindle, this webinar will show you where to begin and how to maneuver though the Kindle Platform, how to publish and market your book. REGISTER NOW
Find out more »Transform Your Small Business with Generative AI: Mastering CHAT GPT, Canva Magic, and Google Gemini
In today’s digital age, leveraging the power of Generative AI can set your small business apart, providing innovative solutions to everyday challenges and opening up new avenues for creativity and efficiency. This hands-on training session is specifically designed for small business owners who are eager to explore the potential of Generative AI in transforming their business operations, marketing strategies, and customer engagement. What You Will Learn: Introduction to Generative AI: Understand the basics of Generative AI and how it can…
Find out more »Webinar – New Google Guidelines for Websites that You Need to Know
There are new rules from Google for your website. These rules fall under the term “User Experience”. Every website is graded on their User Experience(UserEx). If your website does not meet today’s UserEx Standards, your site’s visibility will be negatively impacted. So what are these “rules” to follow? Join our SBDC Digital Marketing Consultant, Darren Elliott, as he explains how to help improve and maintain a good User Experience Score for your website. Plenty of useful information that you can…
Find out more »Webinar – 10 Reasons Your Page Won’t Rank…Even Though It’s Optimized
It would be nice to think; “Build it and they will come.” Truth is, there are key steps that must be included, and our own Web Developer and Marketing Consultant, Darren Elliott, will be demonstrating and simplifying these steps, just for you. By the end of this webinar, you will have the confidence and clarity to improve your site’s page performance. Sign up today! REGISTER NOW
Find out more »Webinar – Digital Marketing #3
Come ready to learn a few more topics to enhance your digital marketing journey, building upon parts 1 and 2. Easy to apply tips will be shared. The instructor is ready to answer any questions you may have. REGISTER NOW
Find out more »Live Q&A: All About Social Media For Your Business
Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Long Beach SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras, and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to…
Find out more »WEBINAR Social Media Solutions: Making Facebook Ads Work For You
This workshop will uncover the mysteries of using Facebook Ads to grow your business. Regardless of your experience in Facebook Ads, this training will teach you how to set up your campaigns for success and get more from your advertising budget. In this workshop you will learn: i. If you’re running your Facebook Ads correctly ii. The 5 pillars of successful Facebook Ads iii. The one thing that may be holding back your Facebook Ads iv. Why a marketing funnel is essential in…
Find out more »Webinar – Funnel Fundamentals: Mastering Top and Bottom Strategies for Effective Marketing
Are you ready to supercharge your e-commerce marketing efforts? Join me in this transformative webinar as I guide you through the essential strategies for creating a high-converting marketing funnel. From attracting potential customers at the top of the funnel to nurturing leads and closing sales at the bottom, I’ll share proven techniques that will help you maximize your marketing ROI. Discover how to craft irresistible opt-ins, design engaging email campaigns, and leverage the power of retargeting to turn abandoned carts…
Find out more »Webinar – Say What? Product Advertising and Labeling
This webinar will introduce small business owners to the basics of California and federal advertising and labeling law. Attendees will learn the difference between truthful vs. fraudulent and misleading advertising; business “puffery”; lawful product comparisons; requirements when using terms such as “organic” and “fat free”; required disclosures for certain ingredients such as nuts and other allergens; and liability for violating advertising and labeling laws. REGISTER NOW
Find out more »WEBINAR Biz Basics: Marketing 101
Understanding the basics of marketing is vital for successful launch and growth of any business. Marketing is the discipline where you learn how to create & maintain demand, relevance, reputation, competitive positioning and more. Marketing is integral in all facets of launching, growing and maintaining your business in the short and long term. Marketing provides unique insights and direction to develop a product/service, identify/reach your target market, create compelling content, engage/inform customers and establish brand relevance. During this class we will introduce the concepts…
Find out more »Webinar – How to Build a Mobile App (on a budget) for Your E-commerce Business
In today’s mobile-first world, having a dedicated app for your e-commerce business can be a game-changer. But as a small business owner, you might think that developing a mobile app is too expensive or complicated. Think again! In this eye-opening webinar, I’ll show you how to build a feature-rich mobile app for your e-commerce store without breaking the bank. From choosing the right development platform to designing an intuitive user interface, I’ll walk you through the process step by step.…
Find out more »May 2024
Grow With Google: Make Your Small Business More Accessible
When businesses build digital communications that allow people with disabilities to perceive, understand, navigate, and interact with products and services, it expands their market. Implementing accessibility best practices can help businesses grow, and improve the experience for all users. REGISTER NOW
Find out more »Webinar – Tips on Creating Your Marketing Plan
Unlocking the mystery of creating your Marketing Plan… How do I compare with competitors? What makes my business unique? Who is my customer? How will I approach the market? Which paths and strategies should I consider? REGISTER NOW
Find out more »Digital Marketing #2
This series allows participants to learn about Digital Marketing including tips on how to develop a strong, low-to-no-cost marketing plan and internet strategy. Collaborative marketing strategies that can help develop QUALIFIED social media followers, and funnel traffic to your website will be featured. Do it yourself tips on Content, Web Design and Search Engine Optimization will be shared. REGISTER NOW
Find out more »WEBINAR Producing, Performing and Posting a Business Vlog
Have you been thinking of establishing a business vlog, but need some support in getting it off the ground? Do you want to find additional ways to add value and increase engagement on your social media platforms? If so, this workshop is for you. With free or low-cost resources, tools and platforms at our fingertips, writing, producing, delivering and posting a vlog on a regular basis does not have to be costly or difficult. In this interactive workshop, attendees will discover how to create a calendar…
Find out more »Webinar – 8 Things to Know & Remember About Keyword Strategies
You don’t have to be web savvy to know how to develop a good keyword strategy for your website. You will however, want to at least know the 8 key points to keep in mind before you take on the task. Join me, Darren Elliott for the second presentation of this three-part series, that’s all about understanding how keywords works, and how we can strengthen them, by having a smart strategy in place. REGISTER NOW
Find out more »Webinar – Social Selling: Tips and Strategies for Success – E-commerce
In today’s digital age, traditional selling techniques have evolved into social selling – the art of using social media to find, connect with, understand, and nurture sales prospects. When done right, social selling can yield remarkable results and significantly boost your business’s bottom line. Join us for this webinar to learn the art of social selling. Instructor: Ramin Ramhormozi REGISTER NOW
Find out more »WEBINAR Recession-Proof Your Business-Marketing Tips to Thrive!
It’s a good idea to safeguard your business with an eye on a potential downturn in the economy. In fact, many companies have grown their businesses using techniques that focus on securing past customers retention and finding growth in a changing environment. Join our webinar to learn these strategies to grow your business in good and challenging times. Attendees Of This Webinar Will Learn: • What to expect about marketing during a recession or industry downturn. • Customer retention marketing tools, tips…
Find out more »Break Out of the Sea of Sameness With the Power of Storytelling
As you look across the industry landscape, all you see is how the once extraordinary has become trite. Here’s the worst part: try as you might, all your innovative ideas have also been assimilated into the common lexicon, and you find yourself languishing in a sea of sameness. All you want is to stand out, but the more you try, the more you get frustrated because your brilliant efforts are short-lived. It has become exhausting to stay ahead of the…
Find out more »Webinar – Subscription Success: Unlocking Recurring Revenue for Small E-commerce Ventures
Dive into the world of subscription-based e-commerce in this concise yet comprehensive webinar tailored for budding entrepreneurs and small businesses. Discover the mechanics behind successful subscription models, their benefits, and how they can provide a steady revenue stream. We’ll explore real-world examples, best practices for implementation, and strategies to retain subscribers for the long haul. Whether you’re selling products or services, learn how to harness the power of subscriptions to elevate your e-commerce venture to new heights. Join us and…
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