The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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December 2023
Webinar – The Formula to Writing Effective Search Engine Friendly Content
If you are frustrated or confused on how to write web content to strengthen keywords, and have it be friendly for search engines to understand, then we have good news for you! Join COC’s SBDC Online Marketing Specialist, Darren Elliott who will make sense of the writing process, and dispel the myths about how to strengthen your site’s keywords. Darren will also share the formula for writing effective content, that Search Engine Specialists don’t want you knowing. It’s fun, it’s educational and it best of all…..it works! REGISTER…
Find out more »WEBINAR Customer Retention & Referral Tools To Your Team!
Customer Retention and Referrals Can Grow Your Business Faster Than Any Other Action: Are you using the latest tools to power sales using customer retention and referrals? Join this webinar to learn the best tools to help grow your business faster. This Workshop Will Teach You: How to accelerate business using customer retention tools. Team building sales tools that grow your prospects and referrals. Tools that encourage your past customers to grow your business. How to connect feedback to your…
Find out more »Canva Magic for Small Businesses
Unlock the secrets of visual storytelling for your business with our exclusive webinar on “Canva Magic for Small Business Owners.” Whether you’re a budding entrepreneur or a seasoned business owner, mastering the art of graphic design can elevate your brand’s presence and captivate your audience. Introduction to Canva: Dive deep into the world of Canva, a user-friendly graphic design tool tailored for non-designers Templates & Tools: Explore a plethora of templates suitable for various business needs, from social media posts to business…
Find out more »WEBINAR Biz Basics: Marketing 101
Understanding the basics of marketing is vital for successful launch and growth of any business. Marketing is the discipline where you learn how to create & maintain demand, relevance, reputation, competitive positioning and more. Marketing is integral in all facets of launching, growing and maintaining your business in the short and long term. Marketing provides unique insights and direction to develop a product/service, identify/reach your target market, create compelling content, engage/inform customers and establish brand relevance. During this class we will introduce the concepts…
Find out more »Webinar – Localize to Optimize: Mastering Local SEO for E-commerce Success
In the ever-competitive world of e-commerce, standing out to your local customer base is more important than ever. ‘Localize to Optimize’ is a webinar designed specifically for new e-commerce merchants who want to harness the power of local SEO to elevate their online presence. In this one-hour session, we’ll unravel the intricacies of Local SEO and guide you through effectively setting up your business for local search success. From optimizing your Google My Business listing to crafting localized content and…
Find out more »Webinar – “Product Sourcing 101: A Beginner’s Roadmap for E-commerce Entrepreneurs”
Jumpstart your e-commerce venture with ‘Product Sourcing 101: A Beginner’s Roadmap for E-commerce Entrepreneurs.’ This focused webinar equips new e-commerce business owners with the essentials of product sourcing. Learn to navigate different sourcing models, find and vet suppliers, manage logistics, and uphold quality control. We’ll also touch on overcoming typical sourcing challenges and embracing ethical and sustainable practices. Gain valuable insights to confidently build and grow your e-commerce product lineup. REGISTER NOW
Find out more »Webinar – E-commerce Trends: A Year in Review and Look Ahead to 2024
Join us for ‘E-commerce Trends: A Year in Review and Look Ahead to 2024,’ a compelling webinar designed for e-commerce professionals and enthusiasts. As we reflect on the significant trends and statistics that shaped the e-commerce landscape in the past year, we’ll also cast our gaze forward to anticipate what 2024 holds. This session will cover emerging technologies, evolving consumer behaviors, and market dynamics that are expected to influence e-commerce in the upcoming year. Whether you’re a startup owner, a…
Find out more »January 2024
How to Sell When You’re Not a Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective…
Find out more »Mastering Your 2024 Digital Marketing: Create an Effective Content Calendar
In the fast-paced world of digital marketing, staying organized and ahead of trends is crucial, especially for small businesses. Our upcoming webinar, “Mastering Your 2024 Digital Marketing: Create an Effective Content Calendar,” is designed to empower small business owners and marketers with the tools and insights needed to build a comprehensive and adaptable content calendar for 2024. Key Takeaways: Understanding the Importance of a Content Calendar: Learn why a content calendar is a vital tool in your digital marketing strategy,…
Find out more »Webinar – Digital Marketing #1
This series allows participants to learn about Digital Marketing including tips on how to develop a strong, low-to-no-cost marketing plan and internet strategy. Collaborative marketing strategies that can help develop QUALIFIED social media followers, and funnel traffic to your website will be featured. Do it your self tips on Content, Web Design and Search Engine Optimization will be shared. REGISTER NOW
Find out more »WEBINAR Win the Inbox Battle–Email Marketing 2024 Action Tools!
Are your Email Marketing efforts paying off? Are your contacts engaging & converting? Learn proven strategies to help your messages rise above a noisy inbox. Email open rates have changed. 2024 email marketers can use the latest action tools to motivate opens & engagement. Liz reveals her top 2024 tips to better results. Save time & get better results using tools like: AI, CRM, integrated apps, landing pages, SMS & so much more! This Workshop Will Teach You how to: Learn why your…
Find out more »Webinar – Digital Marketing #2
This series allows participants to learn about Digital Marketing including tips on how to develop a strong, low-to-no-cost marketing plan and internet strategy. Collaborative marketing strategies that can help develop QUALIFIED social media followers, and funnel traffic to your website will be featured. Do it your self tips on Content, Web Design and Search Engine Optimization will be shared. REGISTER NOW
Find out more »February 2024
Webinar – Digital Marketing #3
Come ready to learn a few more topics to enhance your digital marketing journey, building upon parts 1 and 2. Easy to apply tips will be shared. The instructor is ready to answer any questions you may have. REGISTER NOW
Find out more »Webinar – Ways to Impact Your Sales and Increase Customer Engagement
Have customers…are you reaching them? Want and need customers? Come ready to learn tips and techniques to help increase engagement and attract potential new customers using social media and other tools. REGISTER NOW
Find out more »Social Media 101
Are you confused where and how to start? We at PCR SBDC, know exactly what you are going through. You are not alone and we offer a big part of the solution through our workshops and one on one consultations Our Social Media workshop, will save a lot of time, effort and mainly lots of trials and errors. Many businesses are on social media because of FOMO (Fear Of Missing Out) but they have no plan or strategy and are…
Find out more »Webinar – Acquire or Retain? Mastering Customer Strategies in E-commerce
In the dynamic e-commerce landscape, knowing whether to focus on customer acquisition or retention can be a game-changer. Join us to uncover the strategies that will fuel your growth and when to apply them for maximum impact. REGISTER NOW
Find out more »Webinar – Digital Marketing #1 (Spanish)
Mercadeo Digital – Entra en la nueva era de la tecnología antes de que sea demasiado tarde para ti y tu negocio. REGISTER NOW
Find out more »Webinar – Unlocking Website Accessibility: Your E-commerce Advantage
Make your e-commerce site a welcoming place for all customers. Discover the essentials of website accessibility, why it matters, and how to ensure your site complies. Boost your reach and reputation with inclusive practices. REGISTER NOW
Find out more »Proof of Concept
After months of searching, you have finally come up with a great new business idea. You are confident that your idea will be a game changer. You just know that this idea will provide the financial freedom that you have always dreamed of. However, BEFORE you take YOUR leap of faith, SLOW DOWN! Take a deep breath and ask yourself this one BIG question, ‘What research do I need BEFORE I start my business that will give me a clear…
Find out more »Webinar – Google y yelp para negocios – Marketing Digital #2 (Español)
Con un Perfil de mi negocio en Google tu empresa podrá destacarse gratis en Maps y Búsqueda de Google. Con las funciones que le enseñaremos, podrá interactuar con clientes existentes o encontrar otros nuevos. Aprenderás a ingresar la información que tu empresa necesita para que aparezcas en las primeras páginas de la búsqueda. Hablaremos de cómo ingresar el tipo de negocio, descripción, cómo montar fotos y más. REGISTER NOW
Find out more »Webinar – Getting Your Business Website Tuned Up For 2024
Why Do I Need A Site Tune-up? You’re probably asking the question…but don’t know the answer. Your customers and Future customers are the answer. Come and learn: Things you can do to improve Your Site performance and visibility Keys to a Successful Site Update Critical Types of Updates And more REGISTER NOW
Find out more »Canva Magic for Small Businesses
Unlock the secrets of visual storytelling for your business with our exclusive webinar on “Canva Magic for Small Business Owners.” Whether you’re a budding entrepreneur or a seasoned business owner, mastering the art of graphic design can elevate your brand’s presence and captivate your audience. Introduction to Canva: Dive deep into the world of Canva, a user-friendly graphic design tool tailored for non-designers Templates & Tools: Explore a plethora of templates suitable for various business needs, from social media posts to business…
Find out more »Webinar – Manejo de redes sociales a través de Meta Business Suite – Marketing Digital #3 (Español)
¿Quieres crear publicaciones en FB e IG @ al mismo tiempo? Aprenda a programar publicaciones en el futuro, Responda a comentarios y mensajes de la bandeja de entrada desde un solo lugar, ¿Qué información debería haber allí? Cómo administrar su configuración, ¿A quién debes darle autorización para administrar tu página? Cómo subir fotos y vídeos, entre muchos otros consejos, Aprenda a utilizar Business Suite en general, Si pudieras conectarte a través de una computadora portátil sería mejor, Simplemente venga preparado…
Find out more »Webinar – 8 Steps to Optimizing Your You Tube Videos Rank & Visibility
Videos have become an essential marketing tool for many businesses. Too often, it becomes hard to justify the time spent creating videos, because no one is viewing them. Sound familiar? Video content must follow certain search engines rules. Do you know them? If not, you should join our SBDC Online Marketing and Web Developer, Darren Elliott as he explains what those rules are, and the 8 Steps to Optimizing Your You Tube Videos Rank and Visibility. Best of all, they are…
Find out more »Webinar – AI Content for Websites & Marketing
Artificial Intelligence is here, and likely will be for a while. There is a lot more to learn before incorporating AI generated content into your business website and/or marketing. SBDC Digital Marketing Consultant, Darren Elliott, will provide tips on when you may want to use AI as a tool. Being aware of potential risks when using AI is another area that will be explored. REGISTER NOW
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