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The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.

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August 2023

Webinar – How to Build a Mobile App (on a budget) for Your E-commerce Business

August 24, 2023 @ 10:00 am - 11:00 am
Free

Please join us for Webinar – How to Build a Mobile App (on a budget) for Your E-commerce Business with Ramin Ramhormozi       REGISTER NOW

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Webinar – Email List Building: Key Strategies to Implement Today – E-commerce

August 24, 2023 @ 10:00 am - 11:00 am
Free

Please join us for Webinar – Email List Building: Key Strategies to Implement Today – E-commerce with Ramin Ramhormozi       Please join us for Webinar – Email List Building: Key Strategies to Implement Today – E-commerce with Ramin Ramhormozi       REGISTER NOW

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Unleashing the Power of AI: Elevating Small Business Marketing – PART 2

August 24, 2023 @ 10:00 am - 11:30 am
Free

Join us for PART 2 of our exciting and informative webinar that explores the immense benefits of harnessing Artificial Intelligence (AI) for small business marketing. In an era defined by technological advancements, AI has emerged as a game-changer, revolutionizing the way businesses connect with their customers and drive growth. During this engaging session, we will delve into the myriad advantages that AI brings to the table for small businesses. Discover how AI-powered marketing tools and strategies can help you enhance…

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Special Event: Social Media Marketing: Strategy For Small Businesses (Culver City Chamber/ CBT)

August 24, 2023 @ 2:00 pm - 3:30 pm
Free

Social Media can be a daunting task, especially as a small business owner. Do you know what tools are out there to make your social media presence attract new customers? Is your brand clearly showcasing your value to your target market? Have you had a chance to plan your content for the year? REGISTER NOW

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Webinar – Social Selling: Tips and Strategies for Success – E-commerce

August 29, 2023 @ 10:00 am - 11:00 am
Free

Please join us for Webinar – Social Selling: Tips and Strategies for Success – E-commerce with Ramin Ramhormozi   REGISTER NOW

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Webinar – Website Templates: What You Need to Know Before You Purchase One

August 30, 2023 @ 10:30 am - 11:30 am
Free

Today, there seems to be many website builders and templates to choose from.  Each platform provides their own unique set of tools and features. How do you figure out, which would be most useful to you and your website visitors?  If you are considering a website for your business, you should attend this very informative webinar.  Our SBDC Digital Marketing Consultant, Darren Elliott, will highlight and explain the key considerations, including the Pros and Cons for each of the top…

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Webinar – Exporting…A New Customer Base to Consider

August 30, 2023 @ 12:00 pm - 1:00 pm
Free

Come and learn about exporting, as a new customer base to consider for your business.  It may be the perceived complexity of exporting, time intensity, language barriers or just not being ready to think about it. Featured Speaker, Jeff Henderson, who was awarded The Export Achievement Certificate and The Certificate of Congressional Recognition with many years of industry experience.  He will provide tips on how to get past the perceived challenges and explore an exporting strategy as a tool.  Why…

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Webinar: AI Content for Websites and Marketing

August 30, 2023 @ 12:00 pm - 1:00 pm
Free

Artificial Intelligence is here, and likely will be for a while.  There is a lot more to learn before incorporating AI generated content into your business website and/or marketing. SBDC Digital Marketing Consultant, Darren Elliott, will provide tips on when you may want to use AI as a tool.  Being aware of potential risks when using AI is another area that will be explored.    REGISTER NOW

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September 2023

Webinar – Harmful Black-Hat SEO Tactics to Avoid

September 6, 2023 @ 10:30 am - 11:30 am
Free

There are SEO tactics that should no longer be practiced.  Unfortunately, this is not consistent amongst all web developers.  Your site could be “black-listed” from a browser or worse, the Internet!  Harmful Black-Hat SEO Tactics are seldomly intentional, but sometimes result from developer oversight, lack of experience, etc.  Join our SBDC Digital Marketing Consultant, Darren Elliott,  as he explains the most common Harmful Black-Hat SEO Tactics  and how to help prevent them from appearing on your site.  This webinar is filled with…

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Webinar – New Google Guidelines for Websites that You Need to Know

September 6, 2023 @ 12:00 pm - 1:00 pm
Free

There are new rules from Google for your website. These rules fall under the term “User Experience”.   Every website is graded on their User Experience(UserEx).  If your website does not meet today’s UserEx Standards, your site’s visibility will be negatively impacted.  So what are these “rules” to follow?  Join our SBDC Digital Marketing Consultant, Darren Elliott, as he explains how to help improve and maintain a good User Experience Score for your website.  Plenty of useful information that you can…

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Webinar – Subscription Success: Unlocking Recurring Revenue for Small E-commerce Ventures

September 7, 2023 @ 10:00 am - 11:00 am
Free

  Dive into the world of subscription-based e-commerce in this concise yet comprehensive webinar tailored for budding entrepreneurs and small businesses. Discover the mechanics behind successful subscription models, their benefits, and how they can provide a steady revenue stream. We’ll explore real-world examples, best practices for implementation, and strategies to retain subscribers for the long haul. Whether you’re selling products or services, learn how to harness the power of subscriptions to elevate your e-commerce venture to new heights. Join us…

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How To Sell When You’re Not A Salesperson

September 12, 2023 @ 5:00 pm - 6:30 pm
Free

Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know.           Topics covered include:      • The psychological barriers that could be holding you back and the tools required to overcome them.      • Understanding the components of an effective…

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Webinar: 3-Part Series: Build a Strong Keyword Strategy for Your Website – Titles

September 13, 2023 @ 10:30 am - 11:30 am
Free

Ever wonder how to strengthen your website’s Keywords? Ever wonder how search engines bring you up in search results or maybe, why they are not? You will learn how to write effective Titles, Tags and Descriptions, and understand why this is so essential to strengthening the keywords you want your website to have.     9/13(10:30 am – 11:30 am)  – Titles  9/13(12:00 pm -1:00 pm) – Tags  9/20(10:30 am – 11:30 am) – Descriptions REGISTER NOW

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Webinar – Accelerate The Growth Of Your Business Through LinkedIn

September 13, 2023 @ 12:00 pm - 1:00 pm
Free

Please join us for the Webinar –  Accelerate The Growth Of Your Business Through LinkedIn and learn: The six most important things to include in your LinkedIn profile How to create a company page How to use LinkedIn for networking and grow your business Powerful LinkedIn marketing tips REGISTER NOW

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Webinar: 3-Part Series: Build a Strong Keyword Strategy for Your Website – Tags

September 13, 2023 @ 12:00 pm - 1:00 pm
Free

  Ever wonder how to strengthen your website’s Keywords? Ever wonder how search engines bring you up in search results or maybe, why they are not? You will learn how to write effective Titles, Tags and Descriptions, and understand why this is so essential to strengthening the keywords you want your website to have.     9/13(10:30 am – 11:30 am)  – Titles  9/13(12:00 pm -1:00 pm) – Tags  9/20(10:30 am – 11:30 am) – Descriptions REGISTER NOW

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Unleashing The Power of AI To Create Content Faster & Easier: How To Integrate Canva and Chat GPT

September 13, 2023 @ 2:00 pm - 4:00 pm
Free

This exciting webinar explores the dynamic SYNERGY between Canva and Chat GPT, two powerful tools that can transform the way small businesses approach marketing and communication.   In this session, we will discuss how to use Canva for graphic design creation and Chat GPT for content creation to help you connect with your audience and turn “likes” into sales.   Canva, is a user-friendly graphic design platform that allows even those who are “non-designers” to create stunning visuals effortlessly. You will…

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Webinar – Visual Commerce 101: Boosting E-commerce Sales with Strategic Video Content

September 14, 2023 @ 10:00 am - 11:00 am
Free

c world of e-commerce, video has emerged as a game-changer. This webinar is crafted for new e-commerce entrepreneurs eager to harness the power of video both on their website and across various platforms. Dive into the essentials of creating compelling video content, from product showcases to customer testimonials. Discover strategies to optimize video for conversions, enhance SEO, and engage audiences on social media. Whether you’re looking to build trust, demonstrate product functionality, or simply captivate potential customers, this session will…

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WEBINAR Win the Inbox Battle–Email Marketing 2023 Action Tools!

September 14, 2023 @ 1:00 pm - 2:00 pm
Free

Are your Email Marketing efforts paying off? Are your contacts engaging and converting? Learn proven strategies to help your messages rise above a noisy inbox and get results. Email open rates have changed. 2023 email marketers need to use the latest tools to motivate opens and engagement. Liz reveals her 10 Top Tips to achieve the best results in 2023. Plus see how to save time and get results using CMS, integrated apps and other action tools!  This Workshop Will Teach You The Latest…

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Webinar – Captivating Commerce: Crafting Unique Content to Engage and Retain E-commerce Customers

September 19, 2023 @ 10:00 am - 11:00 am
Free

  In the bustling digital marketplace, standing out is more crucial than ever. The key? Unique content that not only captures attention but also resonates deeply with your audience. Dive into the world of creative content creation tailored for e-commerce in this insightful webinar. REGISTER NOW

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Webinar: 3-Part Series: Build a Strong Keyword Strategy for Your Website – Descriptions

September 20, 2023 @ 10:30 am - 11:30 am
Free

  Ever wonder how to strengthen your website’s Keywords? Ever wonder how search engines bring you up in search results or maybe, why they are not? You will learn how to write effective Titles, Tags and Descriptions, and understand why this is so essential to strengthening the keywords you want your website to have.     9/13(10:30 am – 11:30 am)  – Titles  9/13(12:00 pm -1:00 pm) – Tags  9/20(10:30 am – 11:30 am) – Descriptions REGISTER NOW

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Webinar: 5 Website Put-Offs that Lower Business Likeability and Creditability

September 20, 2023 @ 12:00 pm - 1:00 pm
Free

How many times have you been to a website where you found certain elements that ruined your online experience? It happens too often where typos, low quality images, broken links, incorrect or outdated information can drive consumers away from your website. It seems like a small enough issue, and could be fixed within minutes. Unfortunately, the small issues become big turn-offs to your website visitors. Join our SBDC Digital Marketing Consultant, Darren Elliott, as he uncover the top 5 Website Put-Offs that Lower…

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WEBINAR E-Smarts: Dominating Your Local Market Online

September 20, 2023 @ 3:00 pm - 5:00 pm
Free

This workshop will go over methods and strategies to leverage online marketing and social media to dominate your local market. If you’re looking for ways to attract new customers then this training will show you how to avoid common pitfalls and get ahead of your competition. In this workshop you will discover: i. The 4 areas of Digital Marketing that are essential to a successful business ii. Why the way people perceive you online makes all the difference iii. The proper way to…

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WEBINAR E-Smarts: How to Use Technology to Adapt Your Business and Reach New Customers

September 21, 2023 @ 1:00 pm - 3:00 pm
Free

As consumers get younger & more tech-savvy, businesses need to pivot to find and appeal to new customers. We will investigate the strategies used by successful companies, and look at the various areas that you can adapt your business in the Digital age. Keeping up with the times is vitally important to keep your edge in a competitive marketplace. You will learn how to use technology to: Find new customers Improve your customer communications Get more leads and sales Integrate…

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Webinar – Designing for Success: E-commerce Website Layout and Design Essentials for Beginners

September 26, 2023 @ 10:00 am - 11:00 am
Free

Launching an e-commerce business is an exciting journey, and the design of your website plays a pivotal role in guiding your customers through that journey. A well-thought-out design can be the difference between a sale and a bounce. Whether you’re just starting out or looking to refine your online store, this webinar is tailored for you. REGISTER NOW

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Webinar – 8 Steps to Improving Your Business’ Local SEO

September 27, 2023 @ 10:30 am - 11:30 am
Free

  Is your business not appearing in search returns from within your local market area?  This is the webinar you will want to attend.  Join SBDC Web Developer and Marketing Consultant, Darren Elliott as he explains the HOW, WHERE and WHY to improving your visibility with search returns from within your target area.  The webinar is educational, informative, and fun!  Sign up today, to help improve your Local Search Engine results. REGISTER NOW

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