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The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.

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September 2024

Mastering Generative ChatGPT for Small Business Success

September 19 @ 2:00 pm - 3:30 pm
Free

Are you a small business owner looking to amplify your social media presence with cutting-edge AI technology?Join us for an empowering workshop where you’ll learn how to harness the power of Generative ChatGPT to create dynamic content tailored to your brand. What You’ll Learn: • Content Creation Simplified: Discover how to use Generative ChatGPT to craft engaging posts, articles, and more, effortlessly filling your social media calendar with high-quality content that resonates with your audience. • Customization Techniques: Learn how to customize…

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Digital Marketing Strategies For Measurable Results

September 25 @ 10:00 am - 11:30 am
Free

A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff, Ph.D. with examples from his work. In this program, discover:  How effective are your current social media efforts?  Are you continually researching new market segments?  Learn to align…

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Kit de Herramientas de Mercadeo

September 25 @ 12:00 pm - 1:30 pm
College of the Canyons SBDC, 26455 Rockwell Canyon Rd.
Santa Clarita, CA 91355 United States
Free

Kit de herramientas de mercadeo: Venga preparado para aprender los elementos esenciales y que “imprescindibles” necesita en su caja de herramientas de mercadeo para su negocio. Instructor:  Claudia Shah REGISTER NOW

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How Do I Leverage Social Media For My Company?

September 26 @ 12:00 pm - 1:30 pm
Free

Entrepreneurs may know social media is essential, but they must know where to start or how to leverage it to benefit their business. Without that, it causes many to doomscroll on social media platforms, wasting time away and focusing on the wrong things. This social media marketing webinar will provide an overview of approaches entrepreneurs can apply immediately. Because you’re busy wearing multiple hats as business owners, knowing the where, what, and how to focus on social media will help…

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October 2024

Google y yelp para negocios

October 2 @ 12:00 pm - 1:30 pm
College of the Canyons SBDC, 26455 Rockwell Canyon Rd.
Santa Clarita, CA 91355 United States
Free

Con un Perfil de mi negocio en Google tu empresa podrá destacarse gratis en Maps y Búsqueda de Google. Con las funciones que le enseñaremos, podrá interactuar con clientes existentes o encontrar otros nuevos.   Aprenderás a ingresar la información que tu empresa necesita para que aparezcas en las primeras páginas de la búsqueda.   Hablaremos de cómo ingresar el tipo de negocio, descripción, cómo montar fotos y más. REGISTER NOW

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Introducción al Mercadeo Digital

October 9 @ 12:00 pm - 1:30 pm
College of the Canyons SBDC, 26455 Rockwell Canyon Rd.
Santa Clarita, CA 91355 United States
Free

Los participantes aprenderán sobre mercadeo digital, incluidos consejos sobre cómo desarrollar un plan y una estrategia de internet sólidos y de bajo o ningún costo.   Instructor:  Claudia Shah REGISTER NOW

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November 2024

Webinar – Working with Social Media Influencers: FTC Influencer Guidelines and Other Important Law

November 14 @ 12:00 pm - 1:00 pm
Free

Social media influencers and “brand ambassadors” can be invaluable for marketing and promoting company products on the internet. But federal and state advertising laws and intellectual property (IP) rights lurking in the background may create liability for the small business (and the influencer/brand ambassador). This webinar discusses legal issues affecting the use of influencers and brand ambassadors, including the Federal Trade Commission (FTC)’s “Influencer Guidelines,” federal and state advertising laws, required disclosures, and IP laws a small business should be…

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