The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
Events Search and Views Navigation
June 2024
WEBINAR E-Commerce Series: How to Sell Online
How to Sell Online – Part 1 6/6/2024 Selling things online in many ways mirrors selling in person. Learning the basics of eCommerce can help you make right decisions while setting up your own online store. In the first webinar of the series, we will discuss the options faced by new store owners and how to choose the right fit for your business goals. We will look at the initial steps needed to launch a store and put yourself in…
Find out more »July 2024
Webinar – 8 Steps to Improving Your Business’ Local SEO
Local SEO (Search Engine Optimization) has become an essential marketing strategy for those who draw most of their business from a local area or community. Local SEO, when done correctly, can bolster online visiblity significantly in a select area. Thus, making it easier to connect local consumers to the local business. Sound like a strategy you want for your business? Then, join our Digital Marketing Specialist, Darren Elliott, as he shares ethical Local SEO methods that will increase search engine visibility, in and around your market area. Best of all, these…
Find out more »Grow With Google: Learn The Basics of Google Ads
In this workshop you will learn how to reach more customers and grow your business with Google Ads. We will cover how to create an account and set up an ad campaign, how to improve ad performance, and how to measure success. REGISTER NOW
Find out more »Webinar – 8 Things to Know & Remember About Key Word Strategies
You don’t have to be web savvy to know how to develop good keyword strategies for your website. but you will want to know the 8 key points to keep in mind before you take on the task. Join Darren Elliott for this presentation, where he will show you just how keywords work, and how you can strengthen each keyword to lead the right consumer to your website. Sign up today, and be on your way to putting a smart…
Find out more »August 2024
Webinar – 7 Steps to Maintaining Your WordPress Website
WordPress maintenance can be a confusing to some, and expensive to others who may be relying on a developer to maintain their WordPress website. If this sounds familar, join Darren Elliott our Digital Marketing Specialist who will show you what you can do yourself, to improve your site performance, your search engine optimization, even your web traffic! Reserve your spot today! REGISTER NOW
Find out more »Webinar – ADA Website Accessibility: The Basics
This webinar will teach small business owners the basics of Americans with Disabilities Act (ADA) website accessibility, such as understanding the ADA laws; WCAG accessibility standards; alt tags and screen readers; and potential liability for noncompliance. REGISTER NOW
Find out more »Webinar – SEO & Blogging Mastery on Shopify: E-commerce Growth Hacks
Propel your Shopify store to the top of search results with our expert SEO and blogging tips. Learn how to craft content that ranks and converts, turning your e-commerce site into a traffic magnet. Instructor: Ramin Ramhormozi REGISTER NOW
Find out more »September 2024
WEBINAR E-Smarts: Google Analytics 4 For Beginners
As Google has announced discontinuing data collection for Universal Analytics, it’s crucial to begin making the switch to for Google Analytics 4. We will walk through how to set up a new GA4 property and how to switch over from UA. We will go over each of the main features of GA4 and discuss which features are the most valuable for small businesses to tap into. Attend this 2-hour webinar to discover: What is GA4 and how it is different…
Find out more »Kit de Herramientas de Mercadeo
Kit de herramientas de mercadeo: Venga preparado para aprender los elementos esenciales y que “imprescindibles” necesita en su caja de herramientas de mercadeo para su negocio. Instructor: Claudia Shah REGISTER NOW
Find out more »WEBINAR Search Engine Optimization Revealed-10 Tips to SEO!
How does your website perform when it comes to Search Engine Optimization (SEO)? Is your company showing up on search engines? Did you know that people searching for a product or service online typically buy within 1 day of that search? In fact, they often shop and purchase within hours of that search. Learn how to improve your websites’ performance using SEO & digital tools. Get my 10 Steps to help your website and your products & services perform better on…
Find out more »October 2024
Google y yelp para negocios
Con un Perfil de mi negocio en Google tu empresa podrá destacarse gratis en Maps y Búsqueda de Google. Con las funciones que le enseñaremos, podrá interactuar con clientes existentes o encontrar otros nuevos. Aprenderás a ingresar la información que tu empresa necesita para que aparezcas en las primeras páginas de la búsqueda. Hablaremos de cómo ingresar el tipo de negocio, descripción, cómo montar fotos y más. REGISTER NOW
Find out more »Webinar – Getting Started: Using AI to Build Your E-commerce Foundation (part 1)
This session will introduce how AI can simplify and accelerate the process of starting an e-commerce business. Attendees will learn how to integrate AI tools from day one, covering everything from building a website to managing inventory. REGISTER NOW
Find out more »Webinar – Google My Business/Yelp
SBDC and City of Santa Clarita for the “Enhancing Your Digital Footprint Webinar Series” Come and join the SBDC and City of Santa Clarita for the “Enhancing Your Digital Footprint Webinar Series” on 10/9, 10/16 and 10/23 from 12:00-1:00 pm. Are you in business, with a local presence and interested in finding out more about how to increase and attract potential new customers? Are you a newly launched business building brand recognition with some online presence? Attend one or…
Find out more »Grow With Google: Sell Online With ECommerce Tools
Learn how to sell your products online. We'll walk through listing your products for free with a Google Business Profile and Merchant Center. And we’ll show you one way to sell on your website, using an E-Commerce store built with Shopify. Plus, learn about more helpful tools to stand out online, such as Local Opportunity Finder and Grow My Store. REGISTER NOW
Find out more »December 2024
IN PERSON EVENT E-Smarts: Get More Free Traffic to Your Website with These Simple SEO Techniques
Is your website getting all of the traffic it should be? Is it pulling in leads and sales? If not, your target audience may not be able to find you. Google search drives the majority of traffic on the internet. Learn the basics of search engine optimization (SEO) and start growing your search presence organically, using tried and true methods that are 100% free! You will Learn: The difference between on-site and off-site SEO How to optimize your pages…
Find out more »Webinar – How To Optimize Your Etsy Store and Product Listings
Please join us for – How To Optimize Your Etsy Store and Product Listings Instructor: Ramin Ramhormozi REGISTER NOW
Find out more »January 2025
WEBINAR Website E-Smarts Series
1/14/2025 – Website 101 How to Plan Your New Website: This workshop is a starter course for business owners looking to build their first website. We will discuss what makes a good website and look at some things to consider before making an investment in one. We will compare and contrast the various options available in the marketplace for building a website, and cover the basics of search engine optimization, analytics and website security. 1/21/2025 – Website 102 Usability Design Basics…
Find out more »Webinar – Mastering Ecommerce: From Foundations to Advanced Strategies: Part 2 – Buyer Personas
Mastering Ecommerce: From Foundations to Advanced Strategies: Part 2 – Buyer Personas & Digital Marketing Essentials Discover how to attract and engage your ideal customers. From creating buyer personas to implementing SEO, email marketing, and organic social media strategies, this session provides actionable insights to grow your audience and increase brand visibility. Instructor: Ramin Ramhormozi REGISTER NOW
Find out more »Webinar – Mastering Ecommerce: From Foundations to Advanced Strategies: Part 3 – Product Sourcing
Mastering Ecommerce: From Foundations to Advanced Strategies: Part 3 – Product Sourcing & Marketplace Strategies Learn how to source products effectively and maximize your reach through online marketplaces. This session explores sourcing options like dropshipping and wholesale, strategies for selling on platforms like Amazon and Etsy, and tools for managing multi-channel inventory. Instructor: Ramin Ramhormozi REGISTER NOW
Find out more »Webinar – Mastering Ecommerce: From Foundations to Advanced Strategies: Part 4: Scaling and Sustaining Your Ecommerce Business
Mastering Ecommerce: From Foundations to Advanced Strategies: Part 4: Scaling and Sustaining Your Ecommerce Business Learn how to scale your ecommerce business efficiently and sustainably. This session covers advanced growth strategies, streamlining operations, building customer loyalty, and ensuring your business thrives in an ever-changing marketplace. Instructor: Ramin Ramhormozi REGISTER NOW
Find out more »Webinar – “ADA Website Accessibility: The Basics”
Presenter: Erica Bristol This webinar will teach small business owners the basics of Americans with Disabilities Act (ADA) website accessibility, such as understanding the ADA laws; WCAG accessibility standards; alt tags and screen readers; and potential liability for noncompliance. REGISTER NOW
Find out more »February 2025
WEBINAR E-Smarts: 20 WordPress Tips & Tricks for Small Businesses
WordPress is by far the most popular content management system. From blogging to eCommerce, it can be a powerful tool for small business website owners to enhance their online presence. In this webinar, we will review some of the key features and benefits of WordPress, how it differs from other platforms, and how you can set yourself up for success. Attend this 2-hour Webinar to discover: How to get started on WordPress Which features set it apart from the pack Must-have…
Find out more »March 2025
In-Person Event E-Smarts: How to Use Technology to Adapt Your Business and Reach New Customers
As consumers get younger & more tech-savvy, businesses need to pivot to find and appeal to new customers. We will investigate the strategies used by successful companies, and look at the various areas that you can adapt your business in the Digital age. Keeping up with the times is vitally important to keep your edge in a competitive marketplace. You will learn how to use technology to: Find new customers Improve your customer communications Get more leads and sales Integrate…
Find out more »April 2025
Webinar – SEO Reimagined: How AI is Transforming Ecommerce Search Visibility
Unlock the future of SEO for your online store by harnessing AI-driven strategies to outrank competitors, attract targeted traffic, and boost organic sales growth. Plus learn about the AI battle to control what you see on the search engines. Instructor: Ramin Ramhormozi REGISTER NOW
Find out more »
