The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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March 2024
Webinar – Digital Marketing #2
This series allows participants to learn about Digital Marketing including tips on how to develop a strong, low-to-no-cost marketing plan and internet strategy. Collaborative marketing strategies that can help develop QUALIFIED social media followers, and funnel traffic to your website will be featured. Do it your self tips on Content, Web Design and Search Engine Optimization will be shared. REGISTER NOW
Find out more »Digital Marketing Strategies For Measurable Results
A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff, Ph.D. with examples from his work. In this program, discover: How effective are your current social media efforts? Are you continually researching new market segments? Learn to align…
Find out more »WEBINAR Drip Marketing Campaigns-Automate & Maximize Your Lists!
It’s time to market smarter by targeting customers using drip marketing campaigns to maximize your impact and identify your next best customer. Learn how to automate your follow-up and bring more customers to your website, shopping cart or donation page. Get my 10 Tips to segment your marketing lists, use landing pages and customize content for easy marketing automation. We’ll target your emails and landing pages, tag key list properties and provide social media tools and post tips to deliver…
Find out more »Business Plan Essentials: How to Write Your Business Plan
This workshop to help your businesses develop your business plan. You will review the purpose and benefits of a business plan, key components of the plan, and resources to help with research, business plan formats, and putting it all together. Plus get ready for homework, as you will review key components of your plan with the instructor or your advisor in a couple of weeks after the workshop. REGISTER NOW
Find out more »WEBINAR How to Increase Profitability
Do you know what to do to increase the profitability of your business? In this workshop, learn the 5 ways to improve profitability. Learn how to review your company’s financials and compare your business performance with industry competitors. In conjunction with your advisor, you will be able to access reports customized for your business that shows where you are excelling and where improvement is needed. You will also see how to quickly and easily create an online pitch or business…
Find out more »Business Finance Literacy Series [Session 2 of 3] Using an Excel Document for Financial Modeling and Forecasting
A simple Excel financial model can be created using your company’s financial data (historical and/or forecasted). CFOs and financial analysts use Excel models to determine if/when a company will be profitable, what is the correct selling price, how many “widgets” need to be sold to be cover cost, and how much money is available to pay expenses. Financial models are used for start-ups and for on-going analysis to make sure the company is operating at an optimal financial performance. This…
Find out more »Unlocking the 6 C’s of Connecting on Camera: A Guide for Small Business Owners
In the fast-paced world of social media, the power of video cannot be underestimated. As a small business owner, your ability to connect with your audience through the lens can dramatically amplify your brand’s reach, engagement, and ultimately, success. Whether you’re a seasoned video creator or just starting, mastering the art of being on camera is essential. Join us for an exclusive webinar designed specifically for small business owners eager to grow their social media presence. “Unlocking the 6 C’s…
Find out more »Webinar – AVTA and SBDC Disadvantaged Business Enterprise Outreach and Training
Come and join the Antelope Valley Transit Authority (AVTA) and Small Business Development Center (SBDC) to learn about resources available to help your business prepare, explore and pursue Disadvantaged Business Enterprise (DBE) procurement opportunities. The goal is to help the Small Business Community participate in the local economy where local businesses can provide their services and/or supplies to the AVTA for a contract or other procurement opportunity. Opportunity examples include construction, specialty contractors, manufacturing, digital signage, wholesalers, furniture, architectural services, landscaping…
Find out more »WEBINAR Social Media: How to Tell Your Story, How to Sell Your Brand
This workshop is to help businesses with existing social media platforms to take their business to a higher level. This workshop will answer: What is Social Media storytelling. What is the difference between building a business and selling a brand? You will learn key ways to tell a story without overselling your audience. We will discuss examples of current brands and businesses who are leveraging specific platforms to ‘sell’. You will leave the webinar with an understanding of how to communicate…
Find out more »Webinar – Filing a Federal Trademark Registration Application: The Basics
Navigating the United States Patent and Trademark Office (USPTO) trademark registration process can be confusing, and a minefield for small businesses. The filing fees are nonrefundable, so getting it right the first time is a must. This webinar will explain how to help you: Obtain a USPTO federal trademark registration, including pre-application considerations Selecting the TEAS or TEAS-Plus application Selecting the 1a (“Use”) or 1b (“Intent to Use”) basis Determining class numbers and descriptions of goods and services Overcoming USPTO…
Find out more »Turning Your Dream Into A Business
This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby. In this class we will help you: • Figure out what you don’t know • Define your basic business model • Outline the basic steps of setting up your entity and bank account • Figure out the appropriate licenses, permits and insurances • Understand available funding strategies • Begin to form your basic business plan REGISTER NOW
Find out more »Proof of Concept
After months of searching, you have finally come up with a great new business idea. You are confident that your idea will be a game changer. You just know that this idea will provide the financial freedom that you have always dreamed of. However, BEFORE you take YOUR leap of faith, SLOW DOWN! Take a deep breath and ask yourself this one BIG question, ‘What research do I need BEFORE I start my business that will give me a clear…
Find out more »Webinar – QuickBooks Online Introducción (español)
QUICKBOOKS ONLINE – lntroduccion Este seminario web está dirigido a personas que no tienen experiencia financiera y desean comprender mejor las características de QuickBooks In línea, junto con los conceptos básicos de conta bilidad. Cubriremos cómo navegar por la herramienta, realizar configuraciones e introducir brevemente las opciones del menú principal. Nuestro objetivo principal será generar confianza y ayudarle a sentirse más seguro al utilizar la herramienta. REGISTER NOW
Find out more »WEBINAR Human Resources: Do’s and Don’ts of Hiring
This training is designed to assist California small business owners create a realistic and compliant strategy to legally hire employees. Instructor: Sara Nicholson REGISTER NOW
Find out more »SPECIAL EVENT: Business Finance & Loans with CBT
“Discover the Keys to Business Financing and Loans for Your Business! Are you a business owner seeking valuable insights into securing the financial foundation your venture deserves? Join us for an exclusive virtual workshop where we delve into the crucial aspects of business financing that can propel your growth. Our workshop highlights include: – Traditional Bank Loans – The 5 C’s of Credit – What Lenders Look For – Alternative Financing – What You Need As A Business Owner Don’t…
Find out more »What You Need To Know About Insurance For Your Small Business
Every business has certain risks related to its operation. To protect your business and personal assets, insurance coverage is critical. In this workshop, you will learn about the myriad types of insurance, the rationale for procuring the various insurance types, and come away with an understanding of how they can apply to your business. Specific Learning Objectives: Why do small businesses need insurance? Exactly what kinds of coverage are available? What insurance is needed for employees? What insurance is right for my…
Find out more »WEBINAR Orientation: What the SBDC Can Do for You!
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…
Find out more »Business Finance Literacy Series [Session 3 of 3] How to Analyze your Company’s Financials for Better Decision Making
Business owners struggle with business decisions that affect the financial health of the company. Are we selling at the right price? Are we making money? Can we afford to hire someone? Many times, these decisions are made without a thorough understanding of the financial implications. This does not need to be the case. There are simple mathematical calculations that can be used to answer key business questions. Performance Measurements are simple mathematical calculations that can be used to monitor sales,…
Find out more »Elevate Your Business Plan with Software Powered Innovation
Unlock the true potential of your business with our upcoming webinar, “Elevate Your Business Plan with Software Powered Innovation.” Dive into a comprehensive workshop designed to elevate your business planning process, ensuring that you not only chart a course for success but do so efficiently and effortlessly. In this power-packed session, we will guide you through multiple facets of creating a robust business plan, whether you’re forging an internal roadmap or seeking funding. Discover the art of setting measurable strategies…
Find out more »WEBINAR The Basics of Starting a Business
Learn the fundamentals of what it takes to get your business started. We will discuss what it takes to be a successful entrepreneur and the important steps that need to be taken to begin your business. Topics of discussion will include: -What it takes to be an entrepreneur -Legal requirements and different legal types including sole proprietorship (DBA), and LLC and S-Corp, -Building your team of experts, including CPA’s, Atty, Bank, Web and marketing experts and industry mentor -Office…
Find out more »Webinar – Introduction to Entrepreneurship
Some are entrepreneurs or naturally entrepreneurial. This is an opportunity to explore the “entrepreneur in you”. The featured one-hour session will highlight entrepreneurship as an option to generate income and cash flow, and provide steps to start a formal business. Participants will also be introduced to resources to help take the next step in starting or growing your business, or transitioning from current activity into a formal business including the areas below: • Learn the Steps from Business Idea to…
Find out more »Business Profit Projections
Business Projections 101 If you are looking to make a profit in your business this webinar is for you! We know that numbers can be scary but with the right help it can be the new best friend of your business. Join us as we take an honest look at what needs must be met to start, grow and keep you in the green. The only thing that can make you cents is MONEY! Let us help! REGISTER NOW
Find out more »Webinar – Mastering the Art: Implementing Effective Email Marketing Campaign Strategies – eCommerce
Join us for an enlightening webinar that will reveal the secrets behind implementing effective email marketing campaign strategies. This comprehensive session will dive deep into the key elements of email marketing that deliver tangible results and enhance brand loyalty. REGISTER NOW
Find out more »Webinar – 7 Steps to Maintaining Your WordPress Website
As much fun as it is to develop a WordPress site, it does take a certain amount of knowledge to properly care for and maintain it. In this webinar SBDC Digital Marketing Consultant and Web Developer, Darren Elliott will walk you through the key areas of the WordPress dashboard that pose the highest security threats, and require the most attention, to help keep things running smooth. Maybe you are a DIY web builder, or you want to learn more to better manage…
Find out more »Webinar – Explore Starting Your Home Based Business
This informational Webinar, will give you a good overview of what it takes to Start Your Own Home-Based Business. Having this knowledge will nurture your dream of being self-employed and doing what you want to do in life. From selecting a business and getting it registered to how to balance your home life with our work life, this introduction will help you move forward towards entrepreneurship! REGISTER NOW
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