WEBINAR Writing a Professional Media Release
Webinar – ECC CAYou’ve got a hot new product or great service that you would like prospective customers to know about. Or maybe, there has been a problem at your business and you need […]

You’ve got a hot new product or great service that you would like prospective customers to know about. Or maybe, there has been a problem at your business and you need […]
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a […]
Accounting is the system of tracking the income, expenses, assets and liabilities of business. Owners, managers, bankers, investors – use accounting terms and concepts to describe the events that make up the “story”. This workshop will explain the basics of how to make journal entries including debits and credits, the structure of financial statements, important […]
As Google has announced discontinuing data collection for Universal Analytics, it’s crucial to begin making the switch to for Google Analytics 4. We will walk through how to set up a new GA4 property and how to switch over from UA. We will go over each of the main features of GA4 and discuss which […]
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in […]
Lean business planning is not what you think. Not a big formal plan. Not just for startups. Quick and practical tool for managing through a crisis. It’s as quick and […]
Artificial Intelligence…. AI, is all the rage. It can boost productivity and profitability. But it can also endanger you and your business if you are not careful. We will cover those things […]
New Hire Onboarding teaches you the many various mandatory new hire paperwork requirements and processes to successfully bring a new employee into your business in California. Doing it correctly from the beginning minimizes your risk of unintentional violations of the many State and Federal HR mandates. Instructor: Sara Nicholson (SBDC Advisor) brings over 25 years of HR […]
This workshop will uncover the mysteries of using Facebook Ads to grow your business. Regardless of your experience in Facebook Ads, this training will teach you how to set up your campaigns […]
Artificial Intelligence…. AI, is all the rage. It can boost productivity and profitability. But it can also endanger you and your business if you are not careful. We will cover those things […]
One way to increase sales for your business is to become a vendor or contractor to public agencies and private organizations. This workshop will provide an overview of how to […]
Imagine this: A major news organization has reached out to you to schedule an interview about your business. After months of trying, it has finally happened. You think you know what you want to say, but have you considered the other production elements that have the potential of not only enhancing the look of a […]
Learn the fundamentals of what it takes to get your business started. We will discuss what it takes to be a successful entrepreneur and the important steps that need to […]
A business isn’t just what your customers see happening… the front end. Most of us only know the front end of our businesses. Even if we are the lucky few who grew up working […]
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a […]
Overcome your fear of starting with an empty Excel spreadsheet and become proficient to create your own Profit and Loss statement for your business. This workshop will cover the basic […]
This workshop will provide an overview of available options for financing your business. Equity and debt options as well as crowd funding and the process for raising capital from friends […]
Understanding the basics of marketing is vital for successful launch and growth of any business. Marketing is the discipline where you learn how to create & maintain demand, relevance, reputation, competitive positioning […]
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a […]
Funding and financing your business are extremely important. One of the options that comes up is angel investment. What does angel investment mean? How often does it happen? Is your […]
This in-depth workshop addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions […]
Optimize storytelling for community building and sales on two prominent social media platforms: Facebook and LinkedIn. In this user-friendly overview, we’ll explore the unique features of both platforms, compare the […]
Ready to Level Up Your Career? Join Us for a Free, Informative Presentation! What You’ll Learn: – Transform your skills from handyman to business owner! – Steps to obtain a […]
How to Sell Online – Part 1 10/20/2026 Selling things online in many ways mirrors selling in person. Learning the basics of eCommerce can help you make right decisions while […]
You do all the work and deliver as promised, but still, is it a guarantee you’re going to get paid? Short answer: NO. It’s not enough. Learn how to increase your […]

