Do you want to make the most of every single lead in your pipeline?  Learn how to generate more revenue and stronger relationships on average from each member of your audience. Plus, find ways to make your marketing strategy more efficient so you are focusing on marketing that really moves the needle. This session combines a presentation with a workshop where we will start building a smart marketing strategy for your business.

You will learn:
-How to structure a marketing strategy for your business
-What needs to go into YOUR marketing strategy
-How to use your plan to create more conversions for your business
-Where you can create efficiencies in your marketing plan

Instructor Melissa Forziat is a Seattle-based marketing speaker, consultant and author. She works with small businesses to develop and execute strategic marketing plans and with business organizations to train their trainers. Through her experiences with some of the biggest brands in the world, Melissa has learned the principles of building a strong brand and delivering the right message to the right audience. She is passionate about working with clients to find effective marketing solutions that allow their businesses to thrive.

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