LinkedIn is the largest professional (business) networking site with more than 500 million members, and the database and search features provide excellent opportunities for business development, networking and marketing. This workshop will involve direct use of the LinkedIn site, and you will be able to view all navigation on the large screen. You are also welcome to bring your laptop and mobile devices.

Topics covered:

• How to optimize your LinkedIn profile including photo, content, media and recommendations
• How to grow a quality network with potential strategic (referral) partners and clients/customers, including using LinkedIn search features
• How to utilize LinkedIn blogging, posting, and groups to increase your visibility and support your brand
• How to find email addresses and reach out to prospective new connections without sending unsolicited invitations

We will also discuss briefly the pros and cons of Premium services. This workshop is for beginner and intermediate users

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Instructor
Stuart C. Fried