Join us, as we share insights and strategies on how to develop, create and grow your restaurant catering business. Three amazing and talented food industry professionals will discuss topics like:

• Effective menu engineering
• How to develop, create and manage a distinctive brand
• How to more effectively use social media in promoting your food business

After presentations on these topics by our talented professionals, they will be a part of a panel and field quiestions from attendees about their businesses and challenges.

Shawna Dawson is the brand magician behind two of Los Angeles’ longest running, award winning event brands–the LA Food Fest and Artisanal LA. Shawna and her brands have been featured in numerous publications from the Los Angeles Times to Bon Appétit and New York Magazine and she has been recognized by the Mayor’s Office for her work supporting fellow entrepreneurs through Artisanal LA.

Deborah Deras is a Social Media Marketing trainer and consultant, is an author, corporate trainer and motivational speaker. She has over 15 years’ experience coaching small business owners. Her Fortune 500 clients secured through social media include: Coca Cola, Pinesol, Verizon, Allstate and NASA. She has a Masters in Education from CSULA. She is passionate about helping owners navigate the ever changing world of social media to increase their visibility and achieve their business goals.

Wendy Bareda is a Marketing associate for Sysco Los Angeles. Sysco is the world’s global foodservice leader. It distributes a full line of food products and a wide variety of non-food products to both independent and chain restaurant customers. They deploy 200 professionally-trained local chefs, and offer consulting and business planning services to enhance your menu, keep you on top of emerging trends, and increase the efficiencies that grow your business.

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