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The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.

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Set Yourself up for Freelance Success in 2022

November 16 @ 1:00 pm - 2:00 pm

young woman working at laptop having coffee

2020-21 has been described as the “Great Resignation” as more and more people quit their job to start freelancing and becoming their own boss. So, let’s end the year on an entrepreneurial note and set you up for success in 2022.

This presentation will tackle the top financial concerns that every freelancer has – from taxes to budgeting, from savings to pricing your services. Plus, we’ll share with you valuable strategies to get paid quickly and provide you with actionable tactics to enable you to smoothly launch and or build your freelance/side-hustle businesses.

Wherever you fit into the freelancing landscape, this webinar will give you answers to the questions you’re asking yourself and help you find your space and financial freedom today and, in the year ahead.

This 60-minute webinar will include Q&A – so bring your questions!


This presentation is brought to you in collaboration with Lili Banking. Lili’s mission is to educate, inform and empower freelancers of all trades and walks of life to control their finances. Launched in July 2019 in the US, they now service over 400K Freelancers with the ability to invoice, track expenses, prep for taxes, and save!



Matthieu Silberstein presenter headshot Matthieu Silberstein
Marketing Director, Lili Banking

Parallel to his digital marketing career at media companies like Popsugar and Discovery, Matthieu has been a freelance content creator for the past 20 years, navigating between Paris (where he’s from), Los Angeles, and New York. He now oversees everything creative marketing at Lili, an all-in-one banking app designed for freelancers.




Wendi Caplan-Carroll presenter headshotWendi Caplan-Carroll
Co-Founder, Square Biz Marketing

Wendi is a marketing and sales leader with deep experience and knowledge of the SMB marketplace. Wendi is Co-Founder of Square Biz Marketing, which specializes in helping brands connect to small businesses locally. Wendi also works with Small Business owners and entrepreneurs, teaching and coaching them how to be successful strategically while staying true to their passions. Wendi has presented at events such as New York Expo for Business, Small Business Expo, Inbound Marketing Conference, NY Times Small Business Summit, CBS-AM Small Business Breakfast, the New York Enterprise Report Sales and Marketing Conference, numerous Chamber of Commerce, SCORE, and SBDC events as well as most recently the B2SMB Institute Business Leadership Summit.



November 16
1:00 pm - 2:00 pm
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