In this target marketing workshop, instructor Beate Chelette will help you understand how to pinpoint the ideal client. She will guide you through a 6-step process of finding out what you need to know about prospects and how to use that knowledge to present your offer to potential clients. Ms. Beate will show you how to create an “Airtight Avatar” – a profile of your ideal customer –that will give you a deep understanding of who your good clients are, what they need, and how they should be approached.

You will learn:
    – How to build a profile of a target client for your products or services
    – What matters to your clients and how to service their specific needs
    – The importance of using demographics and psychographics in your target marketing campaigns
    – How to use the correct wording to grab your prospects’ attention

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