The Retail Road to Recovery is an intensive 5-part class designed to assist existing brick and mortar retailers, restaurateurs, and services in their recovery from the challenges created by the COVID-19 shutdown and continually evolving regulations.

Who Should Attend?

Brick & Mortar establishments are welcome to attend. A wait-list will be created for applicants once our capacity of 35 is filled. Future classes may be held if the demand is high.

Why Attend?

Re-launching your business post-COVID will be a new adventure. Join us to learn NEW best practices from business advisors and cohort peers as we explore new ways of doing business.

What Can I Expect?

-An on-line cohort style learning environment of up to 35 participants.
-5 interactive, working classes that meet every week for 2 hours each.
-Individual consulting sessions, with an SBDC Advisor between classes, to work on homework and specific issues.

Curriculum:

Class #1: Wednesday, April 14, 2021 11am to 1:00pm

-Understanding key financial reports & ratios
-Using your financial documents to recover your business
-Create personalized key performance indicators (KPI’s), Mile Markers, Success Indicators, Measuring Sticks

Class #2: Wednesday, April 21, 2021 – 11am to 1:00pm

Social Media as a marketing and sales tool. You will learn:
– How to clarify Social Media marketing goals.
– How to structure your messaging to reach your ideal target market.
– Which social media platform(s) to be on.
– How to authentically connect with your audience so they like and trust you.
– How to schedule posts on various platforms.
– Where to find great content that will engage your audience and encourage sharing.
– Discover a powerful tool to immediately get engagement without spending a dime.

Class #3: Wednesday, April 28, 2021 – 11am to 1:00pm

Taking your business online
-Integrating an online marketplace
-Using your analytics to make changes in your business

Class #4: Wednesday, May 5, 2021 – 11am to 1:00pm

In-Store Operations, inventory control, CRM, etc.
-Team building: acquiring, developing and retaining talent

Class #5: Wednesday, May 12, 2021 – 11am to 1:30pm

Funding recovery
-Creating the plan
-Next steps

Instructor Karie Armstrong brings a deep level of expertise in business management and strategic planning to the Long Beach SBDC team of consultants. She has extensive experience writing successful business plans, property proformas, and sales projections as well as assisting owner-based retailers to grow their businesses into viable permanent tenants. This significant practical experience translates well into helping businesses prepare their business plans, revenue projections and marketing plans.

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