The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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WEBINAR Creating a Public Relations Campaign for Your Business
January 12, 2023 @ 6:00 pm - 7:30 pm
Free
Publicizing your business is one of the most important steps a small business owner can take. Letting prospective customers/clients know about your business while building relationships with them is essential for growth and stability.
In this hands-on workshop, participants will learn the fundamentals of launching a publicity campaign such as the importance of research, planning, identifying key customers and developing strategies and tactics. They will consider case studies and be guided step-by-step through the process of creating their own publicity campaign.
Instructor: Saida Pagan
