All LA SBDC workshops are currently being offered online only.
Due to the COVID-19 Safer-at-Home restrictions, all LA SBDC workshops are being rescheduled or offered online only. If you’ve registered for a workshop, please check your email or the calendar listing for the latest updates.
WEBINAR: How to Create an Editorial Content Calendar
February 7 @ 11:00 am - 12:00 pm
Do you struggle to come up with relevant content worth posting? Do you want to go from “likes” to sales online? The first thing is to develop a strategy that is going to attract your ideal client. Having a solid content calendar is highly recommended so you can accomplish this. It will result in your being organized in the scheduling of your output and increase your ability to capitalize on all the holidays, events and sales opportunities available to you.
During this webinar you will discover:
–How to create content that sells.
–How to become aware of seasonal opportunities, holidays and other events that will result in sales.
–How to identify some of the pain points of your ideal target clients, resulting in engagement and “shares.”
–How to curate the content you already have and be able to place it strategically.
–The 5 steps to go from “like” to sales.
–How to create an irresistible offer that leads to more.
Instructor and business advisor, Deborah Deras, has a Bachelor’s in Marketing and a Master’s in Education, with over 16 years’ experience as an entrepreneur. She works with clients to help them identify their target market and create a social media strategy, set up platforms, identify keywords using Google keyword planner, and help develop an editorial calendar and other strategic marketing guidelines.
SMALL BUSINESS DEVELOPMENT CENTER
hosted by: Long Beach Community College District
LOCATION | College Advancement and Economic Development (CAED)
4900 E. Conant St., Bldg. 2, Suite 108, Long Beach, CA 90808 TEL 1-866-588-SBDC | FAX 562.938.5030
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs and services are offered to the public on a nondiscriminatory basis. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.
Funded in part through a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the Governor’s Office of Business and Economic Development.