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All LA SBDC workshops are currently being offered online only.

Due to the COVID-19 Safer-at-Home restrictions, all LA SBDC workshops are being rescheduled or offered online only. If you’ve registered for a workshop, please check your email or the calendar listing for the latest updates.

If your business is affected by COVID-19, view the LA SBDC COVID-19 Response Guide here.

The LA SBDC Network offers no-cost/low-cost business workshops throughout Los Angeles, Santa Barbara, and Ventura Counties.

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WEBINAR: How to Create an Editorial Content Calendar

February 7 @ 11:00 am - 12:00 pm


Do you struggle to come up with relevant content worth posting? Do you want to go from “likes” to sales online? The first thing is to develop a strategy that is going to attract your ideal client. Having a solid content calendar is highly recommended so you can accomplish this. It will result in your being organized in the scheduling of your output and increase your ability to capitalize on all the holidays, events and sales opportunities available to you.

During this webinar you will discover:
–How to create content that sells.
–How to become aware of seasonal opportunities, holidays and other events that will result in sales.
–How to identify some of the pain points of your ideal target clients, resulting in engagement and “shares.”
–How to curate the content you already have and be able to place it strategically.
–The 5 steps to go from “like” to sales.
–How to create an irresistible offer that leads to more.

Instructor and business advisor, Deborah Deras, has a Bachelor’s in Marketing and a Master’s in Education, with over 16 years’ experience as an entrepreneur. She works with clients to help them identify their target market and create a social media strategy, set up platforms, identify keywords using Google keyword planner, and help develop an editorial calendar and other strategic marketing guidelines.



February 7
11:00 am - 12:00 pm
Event Category:
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Long Beach SBDC Bldg O2
4900 East Conant St. Building O2
Long Beach, CA 90808 United States


SBDC hosted by Long Beach City College
(562) 938-5100