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The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.

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WEBINAR Instagram vs. TikTok: Crafting Engaging Stories for Community Building and Sales

May 16 @ 12:00 pm - 2:00 pm


In the dynamic landscape of social media, platforms like Instagram and TikTok stand out as leaders in storytelling. Both offer unique features catering to diverse audiences, making them powerful tools for community building and driving sales. Let’s delve into the strengths of each platform and explore examples of effective storytelling.


1. Understanding Instagram and TikTok:

– Instagram: A visual-centric platform where users share photos and videos through feeds, stories, and IGTV.

– TikTok: A short-form video platform known for its engaging content, offering a wide array of filters, effects, and music options.


2. Harnessing the Power of Visual Content:

– Instagram: Utilizes high-quality images and videos to captivate audiences, fostering a visually appealing feed.

– TikTok: Thrives on bite-sized, creative videos, allowing for quick and entertaining content consumption.


3. Real-Life Examples:

a. Personalities

b. Brands

c. Companies


4. Strategies for Building Community and Increasing Sales:

– Instagram:

– Consistent Brand Aesthetic: Maintain a cohesive visual identity to establish brand recognition.

– Authentic Storytelling: Share behind-the-scenes content and user-generated stories to foster a sense of community.

– Shoppable Features: Utilize features like Instagram Shopping to streamline the purchasing process and drive sales.


– TikTok:

– Participate in Trends: Keep up with trending challenges and hashtags to enhance discoverability and engagement.

– Interactivity: Encourage user interaction through polls, duets, and comment engagement, strengthening community bonds.

– Collaborations: Partner with influencers or other brands to reach wider audiences and drive sales through creative collaborations.



In the realm of social media storytelling, Instagram and TikTok offer distinct avenues for community building and sales generation. By leveraging the unique features of each platform and drawing inspiration from successful examples, individuals, brands, and companies can craft compelling narratives that resonate with audiences, driving growth and fostering meaningful connections.


Instructor: Chérmelle Edwards (SBDC Advisor)


May 16
12:00 pm - 2:00 pm
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SBDC hosted by El Camino College
(310) 225-8277