Marketing Your Events and Webinars

What you’ll learn:

One important campaign type that many nonprofits & small businesses have used revolves around events. When you run an event or webinar you want to make sure that you leave ample time for the promotional activities that will drive your registrations & provide an optimal online registration experience. This workshop will help you create a stronger event & deliver better results while at the same time teaching you follow up — the step missed most for an effective event marketing promotion. Attendees of this presentation will learn:

• The different types of events you might run
• Setting a goal for your event/webinar
• Promotion of your event (promotional timeline & activities)
• Set up an effective online registration process
• Create invitations to attend your event
• Sharing your event on social media platforms
• Create registration reports for the day of the events
• Creating follow-up for after the event
• Using apps for registration