The LA SBDC Regional Network offers no-cost virtual business workshops for small businesses.
We serve Los Angeles, Santa Barbara, and Ventura counties.
WEBINAR Contacting the Media and Developing a Media List
This workshop focuses on best practices for making your interaction with the media go as smoothly as possible. Whether you’re trying to promote your business or seeking to communicate effectively during a crisis, knowing how to deal with the media can help you control your message and get your story told in a way that will truly enhance your brand.
This workshop is a must for every small business owner.
Instructor: Saida Pagan (SBDC Advisor) media trainer, communication specialist and journalist. ln addition to having extensive experience as a television reporter, host, and producer, her stories have appeared in a number of online print publications. As a media trainer, she has helped people from all walks of life to prepare for media interviews and communicate effectively during times of crisis.