The LA SBDC Regional Network offers no-cost virtual business workshops for small businesses.
We serve Los Angeles, Santa Barbara, and Ventura counties.
WEBINAR Creating a Universally-Recognized Public Relations Plan for Your Small Business
Publicizing your business is one of the most important steps a small business owner can take. Letting prospective customers/clients know about your business while building relationships with them is essential for growth and stability. In this hands-on workshop, participants will learn the fundamentals of launching a publicity campaign. They will consider case studies and be guided step-by-step through the same process of creating the same type publicity campaign that is used by Fortune 500 companies.
Instructor: Saida Pagan (SBDC Advisor) and media trainer, communication specialist and journalist. ln addition to having extensive experience as a television reporter, host, and producer, Saida’s stories have appeared in a number of online print publications. As a media trainer, she has helped people from all walks of life to prepare for media interviews and communicate effectively during times of crisis.