The LA SBDC Regional Network offers no-cost virtual business workshops for small businesses.
We serve Los Angeles, Santa Barbara, and Ventura counties.
WEBINAR Creating an Effective Public Relations Plan
Publicizing your business is one of the most important steps a small business owner can take. Letting prospective customers/clients know about your business while building relationships with them is essential for growth and stability. In this hands-on workshop, participants will learn the fundamentals of launching a public relations campaign. Attendees will discover the importance of research, planning, identifying key customers and developing strategies and tactics. Participants will consider case studies, and be guided step-by-step through the process of creating their own public relations campaign. This is an essential workshop for any small business owner.
Instructor: Saida Pagan (SBDC Advisor) and media trainer, communication specialist and journalist. ln addition to having extensive experience as a television reporter, host, and producer, Saida’s stories have appeared in a number of online print publications. As a media trainer, she has helped people from all walks of life to prepare for media interviews and communicate effectively during times of crisis.