The LA SBDC Regional Network offers no-cost virtual business workshops for small businesses.
We serve Los Angeles, Santa Barbara, and Ventura counties.
WEBINAR Social Media: The Newsletter Isn’t Dead. It’s Evolving

How to Stack ‘Paper’ beyond the paywall is a deep dive into the subscription Newsletter Substack for Writers, Influences and solopreneurs.
In this workshop, we’ll explore the origin of substack and break down the fundamentals:
- How to start
- What to write about
- How often to Publish?
We’ll review real examples of newsletters with a clear voice, strong brand identity and a defined business perspective. Additionally, you’ll learn how creators are growing subscribers and monetizing content across text, audio, and video.
Instructor: Chérmelle Edwards (SBDC Advisor) is a writer, photographer, and cultural strategist working across social media platforms. She specializes in creating brand-aligned content for businesses and has over ten years of experience crafting campaigns for clients in fashion, hospitality, and lifestyle industries.


