The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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August 2020
WEBINAR: Changing Dynamics of Consumer Behavior
The study of consumer behavior has always been an integral component of understanding the “success and/or failure” of launching, managing, and growing a business. Imagine if you will if everything you thought you knew about your consumer’s behavior changed overnight in respect to the “who, what, where, when and how”. Welcome to our COVID-19 world. In this class we will review these changing dynamics and what they mean to business today and in the future. Gain first-hand information about temporary & permanent changes…
Find out more »Marketing During the Uncertainty of COVID-19
Are you wondering what to do during these times of uncertainty and change? You are not alone. Today, more than ever, as a business owner you need to show up and have a constant presence for your customers. You must create and provide solutions to your customers’ problems. You must be the one approaching them and sharing a solution that is unique and will produce OUTCOMES! No matter what you offer as a product or service, there is a need…
Find out more »WEBINAR: Branding in Covid-19 Era
For this class we will focus on the concept of branding and highlight the various brand components. From here we will highlight well know industry leaders and niche players alike in respect to their COVID-19 response for their company, consumers and community at large. We will focus on the perceived value creating by their overall approach and its future impact on consumer behavior and employee loyalty. Additionally, we will review key brand leaders who were born during past recessions and the great depression.…
Find out more »Marketing During the Uncertainty of COVID-19
Are you wondering what to do during these times of uncertainty and change? You are not alone. Today, more than ever, as a business owner you need to show up and have a constant presence for your customers. You must create and provide solutions to your customers’ problems. You must be the one approaching them and sharing a solution that is unique and will produce OUTCOMES! No matter what you offer as a product or service, there is a need…
Find out more »September 2020
Marketing During the Uncertainty of COVID-19
Are you wondering what to do during these times of uncertainty and change? You are not alone. Today, more than ever, as a business owner you need to show up and have a constant presence for your customers. You must create and provide solutions to your customers’ problems. You must be the one approaching them and sharing a solution that is unique and will produce OUTCOMES! No matter what you offer as a product or service, there is a need…
Find out more »Webinar – Trademark Basics: Can I protect that name, phrase, symbol?
This webinar will provide small business owners with information on why a “trademark” is a valuable asset for a company to own; how “trademarks” help customers identify goods and services; how to select, use and protect a “trademark”; the importance of doing “search and clearance” activities prior to adoption and use; state and federal trademark “registration”; and how to avoid violating the trademark rights of others. REGISTER NOW
Find out more »WEBINAR Branding in Covid-19 Era
For this class we will focus on the concept of branding and highlight the various brand components. From here we will highlight well know industry leaders and niche players alike in respect to their COVID-19 response for their company, consumers and community at large. We will focus on the perceived value creating by their overall approach and its future impact on consumer behavior and employee loyalty. Additionally, we will review key brand leaders who were born during past recessions and the…
Find out more »Marketing During the Uncertainty of COVID-19
Are you wondering what to do during these times of uncertainty and change? You are not alone. Today, more than ever, as a business owner you need to show up and have a constant presence for your customers. You must create and provide solutions to your customers’ problems. You must be the one approaching them and sharing a solution that is unique and will produce OUTCOMES! No matter what you offer as a product or service, there is a need…
Find out more »Webinar – Protecting Creative Work: Copyright Basics
This webinar will teach small businesses how to protect legal rights in creative materials, such as training manuals, articles, publications, photographs, software, music, videos and website content. Attendees will learn the basics of copyright law; requirements for copyright protection; determining ownership; the benefits of registration; how to avoid violating the copyrights of others; and important copyright considerations for materials created by employees and independent contractors. REGISTER NOW
Find out more »October 2020
Marketing During the Uncertainty of COVID-19
Are you wondering what to do during these times of uncertainty and change? You are not alone. Today, more than ever, as a business owner you need to show up and have a constant presence for your customers. You must create and provide solutions to your customers’ problems. You must be the one approaching them and sharing a solution that is unique and will produce OUTCOMES! No matter what you offer as a product or service, there is a need…
Find out more »Marketing During the Uncertainty of COVID-19
Are you wondering what to do during these times of uncertainty and change? You are not alone. Today, more than ever, as a business owner you need to show up and have a constant presence for your customers. You must create and provide solutions to your customers’ problems. You must be the one approaching them and sharing a solution that is unique and will produce OUTCOMES! No matter what you offer as a product or service, there is a need…
Find out more »November 2020
Website and Social Media Content Creation
Do you struggle to create new content every week or month? A strong website or social media strategy are only as good as the content they contain, and this workshop will teach you the key parts of strong copy-Audience, Benefit and Call-to-Action, as well as give you tips on keeping your messaging fresh and impactful. REGISTER NOW Presented By: Ojen Kassabian *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »Marketing During The Uncertainty Of COVID
Are you wondering what to do during these times of uncertainty and change? You are not alone. Today, more than ever, as a business owner you need to show up and have a constant presence for your customers. You must create and provide solutions to your customers’ problems. You must be the one approaching them and sharing a solution that is unique and will produce OUTCOMES! No matter what you offer as a product or service, there is a need…
Find out more »December 2020
Marketing During The Uncertainty Of COVID
Are you wondering what to do during these times of uncertainty and change? You are not alone. Today, more than ever, as a business owner you need to show up and have a constant presence for your customers. You must create and provide solutions to your customers’ problems. You must be the one approaching them and sharing a solution that is unique and will produce OUTCOMES! No matter what you offer as a product or service, there is a need…
Find out more »WEBINAR Branding in Covid-19 Era
For this class we will focus on the concept of branding and highlight the various brand components. From here we will highlight well know industry leaders and niche players alike in respect to their COVID-19 response for their company, consumers and community at large. We will focus on the perceived value creating by their overall approach and its future impact on consumer behavior and employee loyalty. Additionally, we will review key brand leaders who were born during past recessions and the great…
Find out more »Marketing During The Uncertainty Of COVID
Are you wondering what to do during these times of uncertainty and change? You are not alone. Today, more than ever, as a business owner you need to show up and have a constant presence for your customers. You must create and provide solutions to your customers’ problems. You must be the one approaching them and sharing a solution that is unique and will produce OUTCOMES! No matter what you offer as a product or service, there is a need…
Find out more »January 2021
Marketing During The Uncertainty Of COVID
Are you wondering what to do during these times of uncertainty and change? You are not alone. Today, more than ever, as a business owner you need to show up and have a constant presence for your customers. You must create and provide solutions to your customers’ problems. You must be the one approaching them and sharing a solution that is unique and will produce OUTCOMES! No matter what you offer as a product or service, there is a need…
Find out more »Marketing During The Uncertainty Of COVID
Are you wondering what to do during these times of uncertainty and change? You are not alone. Today, more than ever, as a business owner you need to show up and have a constant presence for your customers. You must create and provide solutions to your customers’ problems. You must be the one approaching them and sharing a solution that is unique and will produce OUTCOMES! No matter what you offer as a product or service, there is a need…
Find out more »March 2021
WEBINAR Branding in Covid-19 Era
For this class we will focus on the concept of branding and highlight the various brand components. From here we will highlight well know industry leaders and niche players alike in respect to their COVID-19 response for their company, consumers and community at large. We will focus on the perceived value creating by their overall approach and its future impact on consumer behavior and employee loyalty. Additionally, we will review key brand leaders who were born during past recessions and the great…
Find out more »June 2021
WEBINAR Branding in a Covid Recovery Strategy
For this class, we will focus on the concept of branding and highlight the various brand components. From here we will highlight well know industry leaders and niche players alike in respect to their COVID-19 response for their company, consumers and community at large. We will focus on the perceived value creating by their overall approach and its future impact on consumer behavior and employee loyalty. Additionally, we will review key brand leaders who were born during past recessions and the great…
Find out more »Why Email Marketing is Still King
In this webinar, hosted by SBDC consultant Louise Brewer, we will be covering: • How to Boost Open Rates • How to Personalize Emails • Best Practices • Tools and Resources REGISTER NOW
Find out more »July 2021
WEBINAR Branding in a Covid Recovery Strategy
For this class we will focus on the concept of branding and highlight the various brand components. From here we will highlight well know industry leaders and niche players alike in respect to their COVID-19 response for their company, consumers and community at large. We will focus on the perceived value creating by their overall approach and its future impact on consumer behavior and employee loyalty. Additionally, we will review key brand leaders who were born during past recessions and…
Find out more »September 2021
Branding For Success
Can you define your brand proposition in less than one minute? Are you struggling with defining your brand? Can you differentiate yourself from your competition and stand out? Do you know what is your uniqueness as an entrepreneur and as a business (It is not your prices, experience, or customer service)? Are you intentional on how your clients see you, and the promise you make to them? We at PCR SBDC, know exactly what you are going through. You are…
Find out more »Branding For Success
Can you define your brand proposition in less than one minute? Are you struggling with defining your brand? Can you differentiate yourself from your competition and stand out? Do you know what is your uniqueness as an entrepreneur and as a business (It is not your prices, experience, or customer service)? Are you intentional on how your clients see you, and the promise you make to them? We at PCR SBDC, know exactly what you are going through. You are…
Find out more »January 2022
Branding For Success
Can you define your brand proposition in less than one minute? Are you struggling with defining your brand? Can you differentiate yourself from your competition and stand out? Do you know what is your uniqueness as an entrepreneur and as a business (It is not your prices, experience, or customer service)? Are you intentional on how your clients see you, and the promise you make to them? We at PCR SBDC, know exactly what you are going through. You are not alone, and we…
Find out more »
