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The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.

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November 2022

Webinar – Tips on Creating Your Marketing Plan

November 16, 2022 @ 12:00 pm - 1:00 pm
Free

Unlocking the mystery of creating your Marketing Plan… How do I compare with competitors? What makes my business unique?  Who is my customer?  How will I approach the market?  Which paths and strategies should I consider? Register Now

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January 2023

Webinar – Comprehensive Guide to Starting an E-commerce Business on Shopify – Part 5 – Analytics & Marketing with Ramin Ramhormozi

January 30, 2023 @ 10:00 am - 11:00 am
Free

Please join us for Comprehensive Guide to Starting an E-commerce Business on Shopify – Part 5 – Analytics & Marketing with Ramin Ramhormozi       REGISTER NOW

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February 2023

WEBINAR Recession-Proof Your Business-Marketing Tips to Thrive!

February 2, 2023 @ 1:00 pm - 2:00 pm
Free

It’s Time To Recession-Proof Your Business:  Whether we are experiencing a long or short recession, there are several key steps you can take to achieve your company’s growth.  Effective planning is the answer, from cutting unnecessary costs to engaging your customers with the most cost-effective marketing tools available to reach your goals. There are always opportunity in change, so get my 10+ tips on thriving in this environment and pushing your company or organization to the next level while optimizing your…

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WEBINAR Writing a Press Release

February 9, 2023 @ 6:00 pm - 7:30 pm
Free

You’ve got a hot new product or service that you would like your prospective customers to know about.  Or maybe, there has been a  problem at your business that is attracting media attention.  Whatever, the circumstance, knowing how to prepare a professional press release is a valuable skill.  In this workshop we will examine what the media is looking for in a good press release and how to craft media communication that will help to preserve your businesses’ reputation and…

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March 2023

Webinar – Tips on Creating Your Marketing Plan

March 1, 2023 @ 12:00 pm - 1:00 pm
Free

  Unlocking the mystery of creating your Marketing Plan… How do I compare with competitors? What makes my business unique?  Who is my customer?  How will I approach the market?  Which paths and strategies should I consider?       REGISTER NOW

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WEBINAR Creating a Personal Media List and Contacting the Media

March 23, 2023 @ 6:00 pm - 7:30 pm
Free

  A customized media list is a must-have resource for successful business owners. In any given year, there are usually several opportunities to contact the media with the goal of getting positive coverage for your product or service. Compiling your own media list requires an investment in time and effort–but the results are well worth the hard work. In this workshop, you will learn best practices for putting together a media/key organization list, contacting these outlets/organizations and developing a lasting relationship with them. Instructor: Saida Pagan REGISTER…

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May 2023

Webinar – Tips on Creating Your Marketing Plan

May 10, 2023 @ 12:00 pm - 1:00 pm
Free

Unlocking the mystery of creating your Marketing Plan … How do I compare with competitors? What makes my business unique?  Who is my customer?  How will I approach the market?  Which paths and strategies should I consider? REGISTER NOW

Find out more »

WEBINAR Marketing Trends & Best Practices

May 11, 2023 @ 3:00 pm - 5:00 pm
free

The past two years have been chaotic and unforgiving to brands that didn’t or were unable to adapt to drastic changes in the way they do business. And, although we’re past COVID and its immediate impact we are still dealing with uncertain economic times, disrupted supply chains and labor shortages.  Despite all of this—businesses have survived, and many have thrived among this challenging environment. Join Debbie Goldfarb and Larry Johnson from the SBDC to learn more about the key economic and marketing trends/challenges…

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Webinar – Writing for Fun, Profit and to Promote

May 17, 2023 @ 12:00 pm - 1:00 pm
Free

  Victor Benoun is an entrepreneur, speaker and author, having been published by traditional publishers as well as being self-published. He has used his writing as a means to promote his company and business as well as to create an additional revenue source.   We hope you will join us for this content rich webinar.   In this webinar you will learn:   The number one road block that stops new authors in their tracks from achieving their dreams of writing…

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July 2023

Integrating Canva and Chat GPT for Small Business Marketing Success

July 27, 2023 @ 10:00 am - 11:30 am
Free

Join us for an exciting webinar that explores the dynamic SYNERGY  between Canva and Chat GPT, two powerful tools that can transform the way small businesses approach marketing and communication. In this session, we will dive deep into the art of visual storytelling and the magic of conversational AI, showcasing how the integration of Canva and Chat GPT can help small businesses create captivating content and engage with their audience like never before. In the fast-paced digital landscape, it is…

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August 2023

WEBINAR Creating a Public Relations Campaign for Your Business

August 10, 2023 @ 11:00 am - 12:30 pm
o

Publicizing your business is one of the most important steps a small business owner can take. Letting prospective customers/clients know about your business while building relationships with them is essential for growth and stability. In this hands-on workshop, participants will learn the fundamentals of launching a public relations campaign. Attendees will discover the importance of research, planning, identifying their key audiences and developing strategies and tactics. Participants will consider case studies, and be guided step-by-step through the process of creating their own public relations campaign. This is an essential workshop for any small business…

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Live Q&A: All About Social Media For Your Business

August 16, 2023 @ 2:00 pm - 3:30 pm
Free

Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Long Beach SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras, and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to…

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September 2023

Unleashing the Power of AI to Create Content Faster & Easier: How to Integrate Canva and Chat GPT

September 14, 2023 @ 10:00 am - 12:00 pm
Free

This exciting webinar explores the dynamic SYNERGY  between Canva and Chat GPT, two powerful tools that can transform the way small businesses approach marketing and communication. In this session, we will go over how to use Canva for graphic creation and Chat GPT for content creation to help you connect with your audience and turn likes into sales. Since most people scroll and don’t read graphics are a necessity but most small businesses do not have the bandwidth to hire…

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October 2023

WEBINAR E-Smarts: How to Use Technology to Adapt Your Business and Reach New Customers

October 17, 2023 @ 1:00 pm - 3:00 pm
Free

As consumers get younger & more tech-savvy, businesses need to pivot to find and appeal to new customers. We will investigate the strategies used by successful companies, and look at the various areas that you can adapt your business in the Digital age. Keeping up with the times is vitally important to keep your edge in a competitive marketplace. You will learn how to use technology to: Find new customers Improve your customer communications Get more leads and sales Integrate…

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December 2023

Canva Magic for Small Businesses

December 14, 2023 @ 10:00 am - 11:30 pm
Free

Unlock the secrets of visual storytelling for your business with our exclusive webinar on “Canva Magic for Small Business Owners.” Whether you’re a budding entrepreneur or a seasoned business owner, mastering the art of graphic design can elevate your brand’s presence and captivate your audience. Introduction to Canva: Dive deep into the world of Canva, a user-friendly graphic design tool tailored for non-designers Templates & Tools: Explore a plethora of templates suitable for various business needs, from social media posts to business…

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WEBINAR Biz Basics: Marketing 101

December 14, 2023 @ 10:00 am - 12:00 pm
Free

Understanding the basics of marketing is vital for successful launch and growth of any business. Marketing is the discipline where  you learn how to create & maintain demand, relevance, reputation, competitive positioning and more. Marketing is integral in all facets of launching, growing and maintaining your business in the short and long term. Marketing provides unique insights and direction to develop a product/service, identify/reach your target market, create compelling content, engage/inform customers and establish brand relevance. During this class we will introduce the concepts…

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January 2024

Mastering Your 2024 Digital Marketing: Create an Effective Content Calendar

January 10 @ 10:00 am - 11:30 am
Free

In the fast-paced world of digital marketing, staying organized and ahead of trends is crucial, especially for small businesses. Our upcoming webinar, “Mastering Your 2024 Digital Marketing: Create an Effective Content Calendar,” is designed to empower small business owners and marketers with the tools and insights needed to build a comprehensive and adaptable content calendar for 2024. Key Takeaways: Understanding the Importance of a Content Calendar: Learn why a content calendar is a vital tool in your digital marketing strategy,…

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Social Media for Beauty Professionals: Marketing Your Business During the Slow Season

January 22 @ 1:00 pm - 2:30 pm
Free

Have you ever felt like you’re posting on social media, and no one is looking? There is no engagement, you’re not getting followers or new clients. You might be making these 5 common mistakes when using social media to market your business. In this masterclass, I am going to breakdown what those mistakes are and how you can change social media into a powerful marketing tool to get clients aware of your business. You will learn: How to target your…

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WEBINAR Creating a Public Relations Campaign for Your Business

January 30 @ 2:00 pm - 3:30 pm
Free

Publicizing your business is one of the most important steps a small business owner can take. Letting prospective customers/clients know about your business while building relationships with them is essential for growth and stability. In this hands-on workshop, participants will learn the fundamentals of launching a public relations campaign. Attendees will discover the importance of research, planning, identifying their key audiences and developing strategies and tactics. Participants will consider case studies, and be guided step-by-step through the process of creating their own public relations campaign. This is an essential workshop for any small business…

Find out more »

February 2024

WEBINAR Writing a Winning Press Release

February 6 @ 2:00 pm - 3:30 pm
Free

You’ve got a hot new product or service that you would like your prospective customers to know about. Or maybe, there has been a problem at your business that is attracting media attention. Whatever, the circumstance, knowing how to prepare a professional press release is a valuable skill for any business owner. In this webinar, we will examine what the media is looking for in a good press release. This a a hands-on workshop where participants will learn the parts of a press release and how to attract the attention of media…

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Beauty Industry Secrets: How to Build a Clientele

February 12 @ 1:00 pm - 2:00 pm
Free

Building a clientele is one of the biggest struggles in running a business. However, with a few strategies in place you can go from empty salon chair to fully booked. Here’s what you can expect from this webinar: How to market yourself outside of social media Real stats on what really works when building a clientele How to network and do collaborations The proper way to do a giveaway and referral program And much more… Presented By: DeAndra Giselle *The…

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Digital Marketing Strategies For Measurable Results

February 13 @ 12:00 pm - 1:30 pm
free

A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff, Ph.D. with examples from his work. In this program, discover: How effective are your current social media efforts?   Are you continually researching new market segments?   Learn…

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WEBINAR Pump Up Your 2024 Marketing Plan—Get My Free Checklist!

February 15 @ 1:00 pm - 2:00 pm
Free

It’s time to review and pump up your 2024 Marketing Plan! Learn how to market your business more effectively in 2024. This webinar will help you define your marketing goals and use my marketing checklist to target your market with the right digital & traditional marketing tools to get the results you desire. Learn how to grow your business smarter, save money and time while growing your customer & lead list.   This Workshop Will Teach You: • What marketing tools are…

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How To Sell When You’re Not A Salesperson

February 20 @ 5:00 pm - 6:30 pm
Free

Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…

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Canva Magic for Small Businesses

February 22 @ 10:00 am - 11:30 am
Free

Unlock the secrets of visual storytelling for your business with our exclusive webinar on “Canva Magic for Small Business Owners.” Whether you’re a budding entrepreneur or a seasoned business owner, mastering the art of graphic design can elevate your brand’s presence and captivate your audience. Introduction to Canva: Dive deep into the world of Canva, a user-friendly graphic design tool tailored for non-designers Templates & Tools: Explore a plethora of templates suitable for various business needs, from social media posts to business…

Find out more »
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