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The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.

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June 2021

Why Email Marketing is Still King

June 23, 2021 @ 10:00 am - 11:00 am
Webinar CA
free

In this webinar, hosted by SBDC consultant Louise Brewer, we will be covering: • How to Boost Open Rates • How to Personalize Emails • Best Practices • Tools and Resources REGISTER NOW

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July 2021

Social Media 101

July 26, 2021 @ 12:00 pm - 2:00 pm
Webinar CA
free

We all know we have to be on Social Media but how do we create a Social Media strategy that targets our revenue goals and turn likes into sales, comments into customers, and shares into raving fans that can become brand ambassadors for our company. This comprehensive and interactive workshop will give you the playbook of how to use Social Media for Sales. During this interactive Webinar you will discover: • How to clarify Social Media marketing goals • Which…

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August 2021

Webinar – Tips on Creating Your Marketing Plan

August 18, 2021 @ 12:00 pm - 1:00 pm
Webinar CA
Free

Unlocking the mystery of creating your Marketing Plan… How do I compare with competitors? What makes my business unique?  Who is my customer?  How will I approach the market?  Which paths and strategies should I consider? REGISTER NOW

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WEBINAR Adapting Your Business for Success in a Digital World

August 26, 2021 @ 1:00 pm - 3:00 pm
Webinar CA
Free

As the needs of your customers shift, so must your business strategy. Gain insights on how to use digital marketing to reinvent your business and grow your customer base without a massive investment. You will learn how to use digital marketing to: • Locate new markets • Leverage business partnerships • Communicate changes to operations • Improve your sales funnel • And more! Instructor: Omari Valentine REGISTER NOW

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October 2021

Webinar – Tips on Creating Your Marketing Plan

October 20, 2021 @ 12:00 pm - 1:00 pm
Free

Unlocking the mystery of creating your Marketing Plan… How do I compare with competitors? What makes my business unique? Who is my customer? How will I approach the market? Which paths and strategies should I consider? REGISTER NOW

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January 2022

How to Create Your 2022 Content Calendar

January 13 @ 1:00 pm - 3:30 pm
Webinar CA
Free

Who’s ready to get organized this 2022!? Let’s be honest, we all get overwhelmed by Social Media because we often wear too many hats and think we need to be on every platform. The fact is we only need to be posting on the platforms where our target market is spending their time. The best way to get organized and efficient is to create a social media calendar. I have a saying: schedule it in your calendar, see it in…

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How To Sell When You’re Not A Salesperson

January 18 @ 5:00 pm - 6:30 pm
Webinar CA
Free

Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often this is something they have never done before, and they lack the training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know.   Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an…

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YouTube For Business

January 19 @ 2:00 pm - 3:30 pm
Webinar CA
free

Google is the largest search engine on the internet, but did you know that YouTube is the second largest and happens to be owned by Google? Because of the power of “search”, you owe it to yourself and your business to understand how to use YouTube so your potential customers can find you online. In this webinar, we will discuss: • Understanding YouTube as a social media marketing platform • The type of content can you put on YouTube •…

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E-mail Marketing 101

January 21 @ 10:00 am - 12:00 pm
Webinar CA
Free

Email Marketing. You probably have several marketing emails sitting in your spam or subscriptions folder right now! Email is sooo yesterday you think to yourself. Wrong. Email Marketing is still one of the most effective marketing channels a business owner has at their disposal! But, smart business owners know that it takes more than just blasting your customers with announcements. No. Because you are a Smart Business Owner, you know it takes Smart Marketing (Smartketing) to get your business to the…

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Instagram for Sales

January 24 @ 1:00 pm - 3:00 pm
Webinar CA
Free

We all know that Instagram has blown up in the last couple years, and people are now using it for voting campaigns, yoga classes, and more. But how to get started? First, you need to set up your Instagram in alignment with your brand, and in this webinar, you will learn the basics of how to develop your brand on IG so you can sell. You will learn: • What the Instagram platform is and how it is very different…

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WEBINAR – Creating a Public Relations Plan to Promote Your Small Business

January 26 @ 1:00 pm - 2:30 pm
Webinar CA
free

Publicizing your business is one of the most important steps a small business owner can take. Letting prospective customers/clients know about your business while building relationships with them is essential for growth and stability. In this hands-on workshop, participants will learn the fundamentals of launching a publicity campaign. They will consider case studies and be guided step-by-step through the process of creating their own publicity campaign. REGISTER HERE

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February 2022

Google My Business

February 1 @ 3:00 pm - 4:30 pm
Webinar CA
Free

Google My Business (GMB) has become one of the most important tools in a local search strategy and companies need to fully understand how to utilize Google’s GMB toolset to drive more customers to their store. In this webinar, we cover: Introduction to GMB and its perks How to create and validate your listings How to optimize your listings to get the most out of them Presented by: Colin Smith *The WEBINAR will be conducted via ZOOM. Instructions to connect…

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Google My Business

February 1 @ 3:00 pm - 4:30 pm
Webinar CA
Free

Google My Business (GMB) has become one of the most important tools in a local search strategy and companies need to fully understand how to utilize Google’s GMB toolset to drive more customers to their store. In this webinar, we cover: Introduction to GMB and its perks How to create and validate your listings How to optimize your listings to get the most out of them Presented by: Colin Smith *The WEBINAR will be conducted via ZOOM. Instructions to connect…

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Creating a Public Relations Plan to Promote Your Small Business Part 2 of 3

February 2 @ 3:00 pm - 4:30 pm
Webinar CA
Free

Publicizing your business is one of the most important steps a business owner can take. Letting prospective customers/clients know about your company while building relationships with them is essential for growth and stability. In Part 2 of this 3-part workshop series, participants will get an overview of the main points in Part 1 of “Creating a Public Relations Plan to Promote Your Small Business”: research, internal analysis and goal setting. In Part 2, participants will learn how to determine the main objectives of a public relations campaign.…

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WEBINAR SERIES- Creating a Public Relations Plan to Promote Your Small Business Part 3

February 9 @ 3:00 pm - 4:30 pm
Webinar CA
free

In Part 3 of “Creating a Public Relations Plan to Promote Your Small Business” participants will be given a review of the highlights of Parts 1 and 2: research and analysis, goal setting, selecting objectives, and choosing strategies and tactics to achieve public relations goals. In this final part of the three-part workshop series, participants will consider budgeting and the importance of assessing and evaluating their plan in order to determine its effectiveness. As in the other parts of the series, case studies will be utilized to support…

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March 2022

Ask Me Anything: Marketing With Sahar

March 1 @ 3:00 pm - 4:00 pm
Webinar CA
Free

Do you need some of your quick help in marketing for your business? Do you have questions on what are the next steps for your brand? Maybe you just don’t know where to start. Join Us for this open forum to ask any marketing-based questions that you may have. REGISTER NOW

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Social Media Marketing Trends for 2022

March 24 @ 1:00 pm - 2:30 pm
Webinar CA
Free

Social Media is constantly changing and as a busy small business owner, it is hard to keep up with Instagram Reels, TikTok, YouTube Shorts, and now audio rooms. Should I podcast? Should I start a YouTube channel? Not to worry! Our in-house Social Media Goddess, Deborah Deras, attended the Social Media Examiner conference and has updates for you about where you should spend your time to get a return on investment. She will share in this interactive dialogue: • What…

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April 2022

How To Sell Online – Part A

April 7 @ 2:00 pm - 3:30 pm
Webinar CA
Free

With COVID-19 and the pandemic, we know now more than ever we need to have our brand visible and active online. Many small business owners are posting online but not seeing sales. Here is how to remedy that. During this interactive webinar you will discover: • How to shift your perception of sales to love it • What income-producing activities can you focus on • The 5 P’s of Marketing applied to online sales success • How to shift the…

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Special Event: Launch Your Business with Customer-Focused Marketing – Part 2

April 13 @ 11:00 am - 12:00 pm
Webinar CA
Free

As a new entrepreneur, you’ll need more than good products or services to grow your business. It’s also important to have strong customer-focused marketing strategies to reach your audience and turn them into loyal customers. In part two of this two-part workshop, you will learn the last stages of the customer journey from purchase to advocacy. We will walk through how to convert customers with the right content and an easy checkout process, as well as how to build loyalty…

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How To Sell Online – Part B

April 14 @ 2:00 pm - 3:30 pm
Webinar CA
Free

Join us in Part B of Deborah Dera’s “How To Sell Online” webinar series. She will continue to share with you the strategies and effective marketing tips to attract and close your online sales! During this interactive webinar you will discover: • What is an internet sales funnel and why do I need one • 7 strategies to close a sale • How to use effective marketing to attract sales • How to use the Power of Synergy • Plus…

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May 2022

Social Media Marketing Trends For 2022

May 5 @ 2:00 pm - 3:30 pm
Webinar CA
Free

Social Media is constantly changing and as a busy small business owner, it is hard to keep up with Instagram Reels, TikTok, YouTube Shorts, and now audio rooms. Should I podcast? Should I start a YouTube channel? Not to worry! Our in-house Social Media Goddess, Deborah Deras, attended the Social Media Examiner conference and has updates for you about where you should spend your time to get a return on investment. She will share in this interactive dialogue: • What…

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WEBINAR E-Smarts: Dominating Your Local Market Online

May 18 @ 3:00 pm - 5:00 pm
Webinar CA
Free

This workshop will go over proven strategies for using internet marketing and social media to get more customers and keep them. No matter if you are a large company or a one-person shop this training will give you the tools you need to prosper online. In this workshop you will discover: • How to guarantee you get found online • 4 Data Companies that determine your Google ranking – that you never even knew existed • Techniques to have your customers telling everyone…

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Branding For Success

May 19 @ 10:00 am - 12:00 pm
Webinar CA
free

Can you define your brand proposition in less than one minute? Are you struggling with defining your brand? Can you differentiate yourself from your competition and stand out? Do you know what is your uniqueness as an entrepreneur and as a business (It is not your prices, experience, or customer service)? Are you intentional on how your clients see you, and the promise you make to them? We at PCR SBDC, know exactly what you are going through. You are not alone, and we…

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Webinar – Market Research and Marketing Strategy: Role in Creating a Sustainable Business

May 25 @ 5:00 pm - 6:15 pm
Webinar CA
Free

Market research and understanding market trends is crucial for establishing a commercially viable and financially sustainable business. The webinar will provide the basics of conducting market research and using it to develop a marketing strategy for products, processes and services. We will also review tips, pitfalls and resources in conducting market research. REGISTER NOW

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June 2022

Branding For Success

June 16 @ 10:00 am - 12:00 pm
Webinar CA
Free

Can you define your brand proposition in less than one minute? Are you struggling with defining your brand? Can you differentiate yourself from your competition and stand out? Do you know what is your uniqueness as an entrepreneur and as a business (It is not your prices, experience, or customer service)? Are you intentional on how your clients see you, and the promise you make to them? We at PCR SBDC, know exactly what you are going through. You are…

Find out more »
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