The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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May 2024
Webinar – Tips on Creating Your Marketing Plan
Unlocking the mystery of creating your Marketing Plan… How do I compare with competitors? What makes my business unique? Who is my customer? How will I approach the market? Which paths and strategies should I consider? REGISTER NOW
Find out more »Webinar – Digital Marketing Mastery for Ecommerce Entrepreneurs – Part 1
Unlock the full potential of your online store with our Digital Marketing Mastery for Ecommerce Entrepreneurs webinar series (3-parts). Tailored specifically for new ecommerce business owners, this three-part series delves into the most effective digital marketing strategies and tools to boost your online presence and sales. From crafting compelling buyer personas to leveraging SEO, social media, and targeted advertising, learn how to attract, engage, and convert your audience into loyal customers. Each session is designed to equip you with the…
Find out more »Digital Marketing Strategies For Measurable Results
A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff, Ph.D. with examples from his work. In this program, discover: How effective are your current social media efforts? Are you continually researching new market segments? Learn to align…
Find out more »Transform Your Small Business with Generative AI: Mastering CHAT GPT, Canva Magic, and Google Gemini
In today’s digital age, leveraging the power of Generative AI can set your small business apart, providing innovative solutions to everyday challenges and opening up new avenues for creativity and efficiency. This hands-on training session is specifically designed for small business owners who are eager to explore the potential of Generative AI in transforming their business operations, marketing strategies, and customer engagement. What You Will Learn: Introduction to Generative AI: Understand the basics of Generative AI and how it can…
Find out more »Webinar – Digital Marketing Mastery for Ecommerce Entrepreneurs – Part 2
Unlock the full potential of your online store with our Digital Marketing Mastery for Ecommerce Entrepreneurs webinar series (3-parts). Tailored specifically for new ecommerce business owners, this three-part series delves into the most effective digital marketing strategies and tools to boost your online presence and sales. From crafting compelling buyer personas to leveraging SEO, social media, and targeted advertising, learn how to attract, engage, and convert your audience into loyal customers. Each session is designed to equip you with…
Find out more »Webinar – Digital Marketing Mastery for Ecommerce Entrepreneurs – Part 3
Unlock the full potential of your online store with our Digital Marketing Mastery for Ecommerce Entrepreneurs webinar series (3-parts). Tailored specifically for new ecommerce business owners, this three-part series delves into the most effective digital marketing strategies and tools to boost your online presence and sales. From crafting compelling buyer personas to leveraging SEO, social media, and targeted advertising, learn how to attract, engage, and convert your audience into loyal customers. Each session is designed to equip you with…
Find out more »June 2024
Vanquish the Villians on your Hero’s Journey
As an entrepreneur or executive, you are the hero in your business’ narrative, even though it may not always feel like it. When your energy is low and you’re approaching burnout, it’s hard to feel like the triumphant CEO that has it all together. But, here’s a secret: Even the greatest heroes of all time need help! In this session, Aleya steps into the role of your guide to walk through the stages of the hero’s journey and the common…
Find out more »August 2024
WEBINAR Creating a Public Relations Plan for Your Business
Publicizing your business is one of the most important steps a small business owner can take. Letting prospective customers/clients know about your business while building relationships with them is essential for growth and stability. In this hands-on workshop, participants will learn the fundamentals of launching a public relations campaign. Attendees will discover the importance of research, planning, identifying key customers and developing strategies and tactics. Participants will consider case studies, and be guided step-by-step through the process of creating their…
Find out more »Digital Marketing Strategies For Measurable Results
A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff, Ph.D. with examples from his work. In this program, discover: How effective are your current social media efforts? Are you continually researching new market segments? Learn to align…
Find out more »Webinar – Mastering the Art: Implementing Effective Email Marketing Campaign Strategies
Join us for an enlightening webinar that will reveal the secrets behind implementing effective email marketing campaign strategies. This comprehensive session will dive deep into the key elements of email marketing that deliver tangible results and enhance brand loyalty. Instructor: Ramin Ramhormozi REGISTER NOW
Find out more »September 2024
WEBINAR Writing a Winning Press Release to Publicize Your Business
You’ve got a hot new product or service that you would like your prospective customers to know about. Or maybe, there has been a problem at your business that is attracting media attention. Whatever, the circumstance, knowing how to prepare a professional press release is a valuable skill for any business owner. In this webinar, we will examine what the media is looking for in a good press release. This a a hands-on workshop where participants will learn the parts of a press release and how to attract the attention of media…
Find out more »IN PERSON EVENT- Successful Media Interview Techniques for Small Business Owners
Conducting outstanding media interviews about your small business takes a lot of thought, reflection, pre-planning and strategic messaging. In this fun-filled interactive workshop, you will learn the closely-guarded secrets to successful media interviews that will help raise your profile as a thought leader in your industry. THIS IS AN IN-PERSON WORKSHOP. Instructor: Saida Pagan REGISTER NOW
Find out more »Digital Marketing Strategies For Measurable Results
A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff, Ph.D. with examples from his work. In this program, discover: How effective are your current social media efforts? Are you continually researching new market segments? Learn to align…
Find out more »WEBINAR E-Smarts: Digital Marketing Automation-Leverage Your Business Growth
This workshop will go over how you can set up an automated Digital Marketing system to grow your business by leverage your time using systems. Regardless of your business, you will learn how to take advantage of automation to beat your competitors and free up your valuable time. In this workshop you will discover: How to find and attract potential customers How to take interested leads and turn them into paying customers How to increase the lifetime value of your customers How…
Find out more »WEBINAR- Marketing Tools for the 21st Century
Market Intelligence is critical for every business to succeed throughout its business life cycle. Please join Debbie Goldfarb as she reviews and explains the data needed to be gathered and analyzed in order to make pertinent and critical decisions about their business for the short and long term. During this class Debbie will review both the traditional and new techniques used when understanding various facets of marketing & business. Instructor: Debbie Goldfarb REGISTER NOW
Find out more »October 2024
WEBINAR Creating a Media List and Contacting the Media
A customized media list is a must-have resource for successful business owners. In any given year, there are typically several opportunities to contact the media with the goal of getting positive coverage for your product or service. Compiling your own media list requires an investment in time and effort–but the results are well worth the hard work. There are also paid services, and in this workshop, participants will learn where to find them and how to determine which best suits your…
Find out more »Live Q&A: All About Marketing Your Small Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting-edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set, and professional growth, ways to develop…
Find out more »Answer the Money Question: “Why Would I Choose You Over Your Competition?
Most business leaders don’t know how to position their company as a one-of-a-kind problem solver, so they repeat the slightly modified marketing language of their competitors. Unfortunately, these well-intentioned copycat techniques mean the clients they crave can’t tell them apart from the businesses below or above them on the Google search engine results page. That next big deal will keep scrolling. In this session, Aleya Harris will teach you how to define the problem you solve, showcase your approach to…
Find out more »Answer the Money Question: “Why Would I Choose You Over Your Competition?
Most business leaders don’t know how to position their company as a one-of-a-kind problem solver, so they repeat the slightly modified marketing language of their competitors. Unfortunately, these well-intentioned copycat techniques mean the clients they crave can’t tell them apart from the businesses below or above them on the Google search engine results page. That next big deal will keep scrolling. In this session, Aleya Harris will teach you how to define the problem you solve, showcase your approach to…
Find out more »Mastering Chat GPT for Small Business Success
Are you a small business owner looking to amplify your social media presence with cutting-edge AI technology? Join us for an empowering workshop where you’ll learn how to harness the power of Generative ChatGPT to create dynamic content tailored to your brand. What You’ll Learn: • Content Creation Simplified: Discover how to use Generative ChatGPT to craft engaging posts, articles, and more, effortlessly filling your social media calendar with high-quality content that resonates with your audience. • Customization Techniques: Learn how to…
Find out more »Webinar – Marketing Toolbox
SBDC and City of Santa Clarita for the “Enhancing Your Digital Footprint Webinar Series” Come and join the SBDC and City of Santa Clarita for the “Enhancing Your Digital Footprint Webinar Series” on 10/9, 10/16 and 10/23 from 12:00-1:00 pm. Are you in business, with a local presence and interested in finding out more about how to increase and attract potential new customers? Are you a newly launched business building brand recognition with some online presence? Attend one…
Find out more »Academia de Mercadeo
Tendremos nuestra serie estrella en el mes de octubre via zoom los miércoles de 6-8 pm hora Pacífico. Tu negocio necesita estas herramientas para crecer sus ventas. Vas a aprender a utilizarlas y conocerlas de manera mas eficiente. Al final de la serie, si asistes a las 4 clases, recibirás un certificado virtual. Oct 9 – Aplicación META y Google mi Negocio Oct 16 – WhatsApp para Negocios y CANVA Oct 23 – Diseña tu página website Oct 30 –…
Find out more »November 2024
Simplify The Content Creation Process To Convert More Sales With The Power Of AI
Are you a small business owner feeling overwhelmed by social media? Do you struggle with what to post, how to post, and how to create engaging content? Here’s the good news: There are AI tools to help you revolutionize your content game! These tools will help you will save time and energy. They will stop you from being frustrated when you feel you don’t have the creative bandwidth and time to post effectively. Attend this content-filled Webinar and discover the…
Find out more »WEBINAR Amplify Your Holiday Marketing Plan—Get A Free Guide!
Are you ready to be a Holiday Marketing Rock Star? Whether you sell products or services to consumers or businesses, join this webinar to maximize your marketing impact in November & December. This Workshop Will Teach You How To: • Use my marketing tips to create and amplify your holiday marketing plan • Maximize the impact of your holiday marketing for your target customer • Bundle and create more effective & more profitable promotions • Tie into national campaigns to…
Find out more »January 2025
Answer the Money Question: “Why Would I Choose You Over Your Competition?
Most business leaders don’t know how to position their company as a one-of-a-kind problem solver, so they repeat the slightly modified marketing language of their competitors. Unfortunately, these well-intentioned copycat techniques mean the clients they crave can’t tell them apart from the businesses below or above them on the Google search engine results page. That next big deal will keep scrolling. In this session, Aleya Harris will teach you how to define the problem you solve, showcase your approach to…
Find out more »
