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The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.

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Mastering Your 2024 Digital Marketing: Create an Effective Content Calendar

January 10 @ 10:00 am - 11:30 am


In the fast-paced world of digital marketing, staying organized and ahead of trends is crucial, especially for small businesses. Our upcoming webinar, “Mastering Your 2024 Digital Marketing: Create an Effective Content Calendar,” is designed to empower small business owners and marketers with the tools and insights needed to build a comprehensive and adaptable content calendar for 2024.

Key Takeaways:

  • Understanding the Importance of a Content Calendar: Learn why a content calendar is a vital tool in your digital marketing strategy, helping you stay consistent, relevant, and engaging.

  • Analyzing Trends and Audience Needs: Discover how to analyze market trends and understand your audience’s evolving needs to create content that resonates and drives engagement.

  • Strategic Planning for Various Platforms: Get insights on customizing your content for different digital platforms, including social media, blogs, and email marketing, ensuring a cohesive and integrated approach.

  • Content Ideation and Creativity: Explore creative ways to brainstorm content ideas that align with your brand’s message and audience interests.

  • Tools and Resources: Learn about the latest tools and resources to streamline your content planning and execution processes.

  • Measuring Success and Adjusting Strategies: Understand how to measure the impact of your content and make data-driven adjustments to your strategy.

Special Features:

  • Live Q&A Session with Digital Marketing Experts

  • Access to Exclusive Content Planning Templates

  • Learn how to get 1-1 support for Small business expert consultants at no cost


Deborah Deras, Social Media Goddess, Mindful AI Expert

*The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar. 



January 10
10:00 am - 11:30 am
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SBDC hosted by Pasadena City College