The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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October 2020
Live Q&A: All About Marketing Your Small Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set and professional growth, ways to…
Find out more »Live Q&A: All About Marketing Your Small Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set and professional growth, ways to…
Find out more »WEBINAR: Changing Dynamics of Consumer Behavior
The study of consumer behavior has always been an integral component of understanding the “success and/or failure” of launching, managing, and growing a business. Imagine if you will if everything you thought you knew about your consumer’s behavior changed overnight in respect to the “who, what, where, when and how”. Welcome to our COVID-19 world. In this class we will review these changing dynamics and what they mean to business today and in the future. Gain first-hand information about temporary & permanent changes…
Find out more »Facebook & Instagram Advertising Webinar
Get started with Facebook & Instagram and start running your first campaign this week. This webinar is for those who are just getting started, or have never advertised before. Audience Settings Setting Budgets Reviewing Insights How to Run Contests & Sweepstakes Presented by: Laura Nystrom *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar. REGISTER NOW
Find out more »Digital Marketing Strategies for Measurable Results
Learn digital marketing strategies to grow your online brand by leveraging Google search engine optimization, content marketing and social media interactions across platforms including websites, blogs, video-sharing, review sites, and email marketing. This webinar will provide an overview of the 9 Key Areas to measure and grow your online presence as defined by David Mitroff, Ph.D. with examples from his consulting work with technology startups, restaurants, and retail clients, professional service firms and entrepreneurs. Key Points: – Learn the fastest…
Find out more »Website and Social Media Content Creation
Do you struggle to create new content every week or month? A strong website or social media strategy are only as good as the content they contain, and this workshop will teach you the key parts of strong copy-Audience, Benefit and Call-to-Action, as well as give you tips on keeping your messaging fresh and impactful. Presented By: Ojen Kassabian *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before…
Find out more »Increasing Customer Engagement During Challenging Times
In this talk, David Mitroff, Ph.D. discusses the best ways for individuals and businesses to increase and maintain customer engagement. Learn more about how to use email marketing, virtual events, virtual networking, and more. David Mitroff, Ph.D. uses practical case studies from his work and presents new and creative strategies that allow individuals and businesses to continue and increase engagement with their customers even under current conditions. Key Learning Points: – How to consistently stay top of mind with your connections – How…
Find out more »December 2020
Live Q&A: All About Marketing Your Small Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set and professional growth, ways to…
Find out more »Live Q&A: All About Marketing Your Small Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set and professional growth, ways to…
Find out more »Safe, Clean Kitchens-Passing L.A. County’s Health Inspection
Are you up to date on your COVID 19 safety protocols? Take a moment and imagine a Health Inspector walking through your doors. How would you do on your inspection? Would you get an A rating? Are you adhering to the most current regulations to keep your team and customers safe from COVID 19? This comprehensive class will give you a step by step tutorial on what the Health Inspection is looking for, how to set your establishment up for success and how…
Find out more »January 2021
Live Q&A: All About Marketing Your Small Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set and professional growth, ways to…
Find out more »February 2021
Marketing During The Uncertainty Of COVID
Are you wondering what to do during these times of uncertainty and change? You are not alone. Today, more than ever, as a business owner you need to show up and have a constant presence for your customers. You must create and provide solutions to your customers’ problems. You must be the one approaching them and sharing a solution that is unique and will produce OUTCOMES! No matter what you offer as a product or service, there is a need…
Find out more »Disciplined Entrepreneurship: 24 Steps to a Successful Startup
Disciplined Entrepreneurship will change the way you think about starting (or growing) a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. Yes, entrepreneurship can be taught, provided that you are coachable. REGISTER NOW
Find out more »Live Q&A: All About Marketing Your Small Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set and professional growth, ways to…
Find out more »March 2021
Digital Marketing Strategies for Measurable Results
Learn digital marketing strategies to grow your online brand by leveraging Google search engine optimization, content marketing and social media interactions across platforms including websites, blogs, video-sharing, review sites, and email marketing. This webinar will provide an overview of the 9 Key Areas to measure and grow your online presence as defined by David Mitroff, Ph.D. with examples from his consulting work with technology startups, restaurants, and retail clients, professional service firms and entrepreneurs. Key Points: • Learn the fastest…
Find out more »Capitalizing on Instagram Tools
Instagram marketing is the way for brands to connect with their audience through visual storytelling. As a business, you need to capitalize on all the features the Instagram platform offers, as well 3rd party tools that will boost the quality of your social media marketing. • Learn the features Instagram has to benefit your business • How to use 3rd party tools you should use to create quality content • How to boost your overall marketing strategy REGISTER NOW
Find out more »April 2021
WEBINAR: Effective Marketing in Time of Covid-19
In today’s new world dealing with COVID-19, and staying at home, we literally have a captive audience who is online virtually all of their waking hours. We have to decide which of the various social media marketing & communication platforms are best for our business and that will have a return on investment & not be a time-waster. We also have to be mindful of what is relevant during these times and stay true to our brand values while making…
Find out more »Disciplined Entrepreneurship: 24 Steps to a Successful Startup
Disciplined Entrepreneurship will change the way you think about starting (or growing) a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. Yes, entrepreneurship can be taught, provided that you are coachable. REGISTER NOW
Find out more »May 2021
Current Market Trends & Market Intelligence
In this class we will introduce & define the discipline we call market intelligence. The purpose of this class is to provide a broad overview of the importance, tools and approach used today. In addition to providing latest economic, industry, market, and consumer trends we will review the market intelligence methodologies used to gather this information. At the end of class participants will be assigned to develop a 1-page summary on their business idea or business for review during Class…
Find out more »How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: •The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales pitch.…
Find out more »WEBINAR Market Research—In the World Recovering from COVID
In this class we will focus on market research—the primary modality used by marketers to gather industry/market and company data. We will explain the differences between market intelligence and market research. Plus, we will pay keen attention will be placed on reviewing the specific reasons and methodologies used for primary and secondary research—especially in respect to obtaining understanding market/competitive information & consumer buying behavior. At the end of this class, participants will be asked to more fully flush out their…
Find out more »WEBINAR Market Research Tools
In this class, we will provide an overview of the specific tools used for primary and secondary research. We will review examples of the various methodologies used in the field and available for small business owners. In addition, we will spend time having each participant review their SWOT and Porter 5 Forces competitive analysis. If time is available, the instructor will share research studies recently completed on behalf of her private clients. Instructor: Debbie Goldfarb This is the 3rd webinar of…
Find out more »WEBINAR How to Pivot Your Business Online During Covid 19
As the needs of your customers shift, so must your business strategy. Gain insights on how to use digital marketing to reinvent your business and grow your customer base without a massive investment. You will learn how to use digital marketing to: • Locate new markets • Leverage business partnerships • Communicate changes to operations • Improve your sales funnel • And more! Instructor: Omari Valentine REGISTER NOW
Find out more »Business Development Strategies
Learn how to screen potential new clients faster, streamline lead follow-up methods, and more, to shorten sales cycles and increase revenues. This talk is very practical, and David provides examples from his work with professional service firms and business owners. You will not only be able to assess and identify which components you need to focus on for your business development strategies; you will have clear action items to put into place. Key learning points include: • Assess your business…
Find out more »June 2021
WEBINAR: 2nd Quarter Marketing Slam Dunk
Are you on track to Rock your 2nd Quarter? Let’s make a plan to increase your sales, promote your products & events or fundraise to maximize your impact using national and seasonal Marketing tie-ins plus cost-effective digital tools! Now is the time to plan and achieve your marketing goals! Get my 2nd Quarter Marketing Checklist with Holiday and Event Dates to help you reach more people. Let’s review the latest digital marketing along with online tools from landing pages, event…
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