The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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May 2023
How To Sell When You’re Not a Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…
Find out more »Webinar – 10 Ways to Grow your E-mail Marketing List – E-commerce
Please join us for – Webinar – 10 Ways to Grow your E-mail Marketing List – E-commerce with Ramin Ramhormozi REGISTER NOW
Find out more »Webinar – 7 Steps to Maintaining Your WordPress Site
As much fun as it is to develop a WordPress site, it does take a certain amount of knowledge to properly care for and maintain it. In this webinar SBDC Digital Marketing Consultant and Web Developer, Darren Elliott will walk you through the key areas of the WordPress dashboard that pose the highest security threats, and require the most attention, to help keep things running smooth. Maybe you are a DIY web builder, or you want to learn more to better manage…
Find out more »Webinar – How to Strengthen Keywords Using Content Titles, Image Tags and Page Descriptions
Ever wonder how to strengthen your site’s Keywords? Ever wonder how search engines bring you up in search results or maybe, why they are not? This is a good webinar to start with. You will learn how to write effective Titles, Tags and Descriptions, and understand why this is so essential to strengthening the keywords you want your site to have. REGISTER NOW
Find out more »Webinar – Writing for Fun, Profit and to Promote
Victor Benoun is an entrepreneur, speaker and author, having been published by traditional publishers as well as being self-published. He has used his writing as a means to promote his company and business as well as to create an additional revenue source. We hope you will join us for this content rich webinar. In this webinar you will learn: The number one road block that stops new authors in their tracks from achieving their dreams of writing…
Find out more »Webinar – Meta for Business- FB and IG in One Place
META BUSINESS SUITE – FACEBOOK AND INSTAGRAM IN ONE PLACE We are excited to invite you to our upcoming online webinar on the Meta Business Suite. This powerful platform offers a comprehensive suite of tools to help you streamline your business operations, increase productivity, and improve your bottom line. Whether you’re looking to streamline your accounting, manage your sales pipeline, or improve your customer relationships, the Meta Business Suite has everything you need to succeed. In this webinar,…
Find out more »WEBINAR Social Media: How To Tell Your Story, Sell Your Brand
This workshop is to help businesses with existing social media platforms to take their business to a higher level. This workshop will answer: What is Social Media storytelling. What is the difference between building a business and selling a brand? You will learn key ways to tell a story without overselling your audience. We will discuss examples of current brands and businesses who are leveraging specific platforms to ‘sell’. You will leave the webinar with an understanding of how to communicate…
Find out more »How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective…
Find out more »Webinar – SEO Tips and Tricks for Your WordPress Website
If you are using WordPress, and you feel your site’s keywords are not working for you, hold on! This webinar, SEO Tips and Tricks for Your WordPress Website, presented by our SBDC Marketing and Web Development Specialist, Darren Elliott, will show you simple SEO tips that will improve how search engines are indexing your site. Sign up today, to learn what SEO improvments you can be making to your site quickly and easily, that are in line with today’s search engine…
Find out more »Webinar – 8 Things to Know and Remember about Keywords Strategies
You don’t have to be web savvy to know how to develop a good keyword strategy for your website. You will however, want to at least know the 8 key points to keep in mind before you take on the task. Join me, Darren Elliott for the second presentation of this three-part series, that’s all about understanding how keywords works, and how we can strengthen them, by having a smart strategy in place. REGISTER NOW
Find out more »How to Create Content on Canva
In this hands-on interactive webinar, instructor Deborah Deras will teach you how to be successful at using organic, social media content in your marketing campaigns. Through incredibly effective use of social media content, Deborah herself has booked huge clients such as Verizon, Coca-Cola, Proctor & Gamble, NASA, Caltech, and J.P. Morgan. You will learn how to: Create Instagram Reels/TikToks/YouTube Shorts on Canva How to create Carousel posts How to animate posts How to use your brand colors and fonts consistently …
Find out more »Webinar – Mobile SEO Practices You Need to Know
Having a “Mobile Friendly” site has meant many things, and has been misunderstood by business owners, and misrepresented by site developers. Join our SBDC Marketing and Web Development Specialist, Darren Elliott, as he walks you through the key points to what it takes to have your site regarded as “Mobile Friendly”. Best of all, you can make these improvements without the help of a developer. Sign up today to attend, Mobile SEO Practices You Need to Know,and you will walk away…
Find out more »Webinar – 8 Steps to Improving Your Business’ Local SEO
In this last presentation of my three-part series on Keyword Strategies, we will look at what baffles most business owners; how to strengthen the search engine results within their immediate market area. In this webinar I will explain the steps you can take to draw local searches to your site. Yes, they are all ethical practices, and now you will know how to do them, on your own. Join me for an hour of fun and education, as we wrap…
Find out more »WEBINAR E-Smarts: Digital Marketing Automation-Leverage Your Business Growth
This workshop will go over how you can set up an automated Digital Marketing system to grow your business by leverage your time using systems. Regardless of your business, you will learn how to take advantage of automation to beat your competitors and free up your valuable time. In this workshop you will discover: How to find and attract potential customers How to take interested leads and turn them into paying customers How to increase the lifetime value of…
Find out more »June 2023
Webinar – How to Keep a Web Designer on Track and On The Level
If it hasn’t happened to you, it certainly has happened to so many unknowing business owners; An unethical developer can hold your website or domain for ransom. It often begins as a trusting relationship, but turns into a nightmare, quickly. So, what can you do to avoid this? What can you do to protect yourself and your project? Well, our SBDC Web Development Specialist, Darren Elliott, will show you, How to Keep a Web Designer on Track and On The Level. This…
Find out more »Webinar – How to Increase Product Page Ranking and Visibility with Search Engines
So many websites include online stores, but many of them are producing luke-warm results, at best! Why? Most of the time, it is because they fail to follow today’s search engine “rules of the road”. Attend this webinar presented by our SBDC Web and Online Marketing Specialist, Darren Elliott, where he will walk you through a very informative and enlightening presentation. They are easy search engine optimizations you can do yourself! So, enroll today, to create a better…
Find out more »Webinar – Google mi Negocio
Lo invitamos a unirse a nosotros para un seminario en línea sobre cómo maximizar el potencial de Google My Business. Ya sea que esté comenzando o buscando mejorar su presencia en línea, este seminario web le brindará información valiosa y estrategias para ayudarlo a aprovechar al máximo esta poderosa herramienta de marketing. En este seminario web, aprenderá cómo: Configurar y optimizar su lista de Google My Business Interactuar con los clientes a través de reseñas y mensajes Utilizar las…
Find out more »Webinar – Google My Business
We invite you to join us for an informative online webinar on how to maximize the potential of Google My Business. Whether you’re just starting out or looking to improve your online presence, this webinar will provide you with valuable insights and strategies to help you make the most of this powerful marketing tool. In this webinar, you will learn how to: Set up and optimize your Google My Business listing Engage with customers through reviews and messaging Utilize…
Find out more »How To Sell When You’re Not a Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics Include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales pitch.…
Find out more »TikTok for Small Businesses
The TikTok app took the world by storm first with the younger Z & Y generations, then slowly it began to surpass both Instagram & Youtube for over a billion views. TikTok snowballed into the most popular app in 2019 and 2020. TikTok was downloaded 693 million times in 2019 and 850 million times in 2020. eMarketer predicts that TikTok will reach over 755 million per month in 2022 making it the third largest network after Facebook and Instagram. If…
Find out more »WEBINAR Using SMS Text Marketing to Grow Your Business!
Are you using SMS Text Marketing to Grow Your Business? Studies show that today’s consumers are tied to their smart phones and prefer getting relevant information through SMS (Text) Marketing. Join this webinar to learn how to create and share successful SMS (text) marketing. Create the best content to entice engagement. Learn how to develop trust and execute a robust SMS Marketing program. Learn the important steps you need to take to keep your contacts subscribed and interacting with your company…
Find out more »Webinar: Say What? Product Advertising and Labeling
This webinar will introduce small business owners to the basics of California and federal advertising and labeling law. Attendees will learn the difference between truthful vs. fraudulent and misleading advertising; business “puffery”; lawful product comparisons; requirements when using terms such as “organic” and “fat free”; required disclosures for certain ingredients such as nuts and other allergens; and liability for violating advertising and labeling laws. REGISTER NOW
Find out more »WEBINAR E-Smarts: Google Analytics 4 For Beginners
As Google has announced discontinuing data collection for Universal Analytics, it’s crucial to begin making the switch to for Google Analytics 4. We will walk through how to set up a new GA4 property and how to switch over from UA. We will go over each of the main features of GA4 and discuss which features are the most valuable for small businesses to tap into. Attend this 2-hour webinar to discover: What is GA4 and how it is different…
Find out more »How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective…
Find out more »Webinar – 8 Steps to Optimizing Your YouTube Videos Rank and Visibility
Videos have become an essential marketing tool for many businesses. Too often, it becomes hard to justify the time spent creating videos, because no one is viewing them. Sound familiar? Video content must follow certain search engines rules. Do you know them? If not, you should join our SBDC Online Marketing and Web Developer, Darren Elliott as he explains what those rules are, 8 Steps to Optimizing Your You Tube Videos Rank and Visibility and the best of all, they…
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