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The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.

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November 2022

Webinar – SBDC and City of Palmdale – Manejo de redes sociales a traves de Meta Business Suite

November 9, 2022 @ 12:00 pm - 1:30 pm
Free

¿Quieres crear una publicación en FB e IG al mismo tiempo? Aprenda a programar publicaciones en el futuro Responder a los comentarios y mensajes de bandeja de entrada en un solo lugar Que información debería estar ahí Cómo administrar su configuración ¿A quién debe dar autorización para administrar su página? Cómo subir fotos y videos, entre muchos otros consejos. Aprenda a usar la suite de negocios en general Si pudiera conectarse a través de una computadora portátil, será mejor. Ven…

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Webinar – SBDC and City of Palmdale – Digital Marketing

November 9, 2022 @ 12:00 pm - 1:30 pm
Free

Join Small Business Development Center, Digital Marketing and SEO (Search Engine Optimization) Specialist, Darren Elliott, as he demonstrates how you can develop a strong, low-to-no-cost marketing plan and Internet strategy, specific to your business. Learn collaborative marketing strategies that can quickly develop QUALIFIED social media followers, and funnel traffic to your site.  You will also learn Content, Web Design, and Search Engine Optimization tips you can do yourself, to improve your site ranking quickly and easily!  You will also enjoy fun interactive…

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Webinar –The Rise of Virtual Shopping and how to use it for your E-commerce Business with Ramin Ramhormozi

November 10, 2022 @ 12:00 pm - 1:00 pm
Free

Please join us for: The Rise of Virtual Shopping and how to use it for your E-commerce Business with Ramin Ramhormozi REGISTER NOW

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Webinar – E-commerce Battlecard Series: Shopify VS. WordPress/Woo Commerce

November 15, 2022 @ 12:00 pm - 1:00 pm
Free

Please join us to learn: E-commerce Battlecard Series: Shopify VS. WordPress/Woo Commerce with Ramin Ramhormozi REGISTER NOW

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Webinar – Tips on Creating Your Marketing Plan

November 16, 2022 @ 12:00 pm - 1:00 pm
Free

Unlocking the mystery of creating your Marketing Plan… How do I compare with competitors? What makes my business unique?  Who is my customer?  How will I approach the market?  Which paths and strategies should I consider? Register Now

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WEBINAR E-Smarts: Dominating Your Local Market Online

November 16, 2022 @ 3:00 pm - 5:00 pm
Free

This workshop will go over methods and strategies to leverage online marketing and social media to dominate your local market. If you’re looking for ways to attract new customers then this training will show you how to avoid common pitfalls and get ahead of your competition. In this workshop you will discover: • The 4 areas of Digital Marketing that are essential to a successful business • Why the way people perceive you online makes all the difference • The proper way to…

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Webinar – SBDC and City of Palmdale – Digital Marketing

November 17, 2022 @ 12:00 pm - 1:30 pm
Free

Join Small Business Development Center, Digital Marketing and SEO (Search Engine Optimization) Specialist, Darren Elliott, as he demonstrates how you can develop a strong, low-to-no-cost marketing plan and Internet strategy, specific to your business. Learn collaborative marketing strategies that can quickly develop QUALIFIED social media followers, and funnel traffic to your site.  You will also learn Content, Web Design, and Search Engine Optimization tips you can do yourself, to improve your site ranking quickly and easily!  You will also enjoy fun interactive…

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Social Media for Holiday Sales

November 22, 2022 @ 11:00 am - 12:30 pm
Free

The holidays are in full swing, and it is not too late to launch your holiday campaigns on social media! Are you looking for a list of key components for your holiday marketing strategy? Pasadena SBDC has partnered with, The Social Media Goddess, to offer you this guide to holiday social media marketing for 2022. 7 must do social media posts for the holiday season to increase sales How to create gift guides with your products or services as the…

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Webinar – Ways to Impact Your Sales and Increase Customer Engagement

November 23, 2022 @ 12:00 pm - 1:00 pm
Free

Have customers. . .are you reaching them? Want and need customers? Come ready to learn tips and techniques to help increase engagement and attract potential new customers using social media and other tools. Register Now

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Webinar – SBDC and City of Palmdale – Digital Marketing

November 23, 2022 @ 12:00 pm - 1:30 pm
Free

Join Small Business Development Center, Digital Marketing and SEO (Search Engine Optimization) Specialist, Darren Elliott, as he demonstrates how you can develop a strong, low-to-no-cost marketing plan and Internet strategy, specific to your business. Learn collaborative marketing strategies that can quickly develop QUALIFIED social media followers, and funnel traffic to your site.  You will also learn Content, Web Design, and Search Engine Optimization tips you can do yourself, to improve your site ranking quickly and easily!  You will also enjoy fun interactive…

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How To Sell When You’re Not A Salesperson

November 29, 2022 @ 5:00 pm - 6:30 pm
Free

Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…

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December 2022

Social Media 101

December 1, 2022 @ 10:00 am - 12:00 pm
Free

Are you confused where and how to start? We at PCR SBDC, know exactly what you are going through. You are not alone and we offer a big part of the solution through our workshops and one on one consultations. Our Social Media workshop, will save a lot of time, effort and mainly lots of trials and errors. Many businesses are on social media because of FOMO (Fear Of Missing Out) but they have no plan or strategy and are…

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WEBINAR Adapting Your Business for Success in a Digital World

December 1, 2022 @ 1:00 pm - 3:00 pm
Free

“As the needs of your customers shift, so must your business strategy. Gain insights on how to use digital marketing to reinvent your business and grow your customer base without a massive investment. You will learn how to use digital marketing to: Locate new markets Leverage business partnerships Communicate changes to operations Improve your sales funnel And more…”    Instructor: Omari Valentine REGISTER NOW

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WEBINAR Using Video to Promote Your Small Business

December 6, 2022 @ 11:00 am - 12:30 pm
Free

What are some smart ways to use video and other images to increase your chances of selling your goods or services? What are some best practices for video production and on-camera presentation? Is video already part of your public relations plan? Want to learn more?  Join us for this informative workshop and find out how you can promote your business through the use of imagery. Instructor: Saida Pagan REGISTER NOW

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WEBINAR Win the Inbox Battle–Email Marketing 2023 Action Tools!

December 8, 2022 @ 11:00 am - 12:00 pm
Free

 Are your Email Marketing efforts paying off? Are your subscribers unsubscribing? Or are they engaging and converting? Email open rates have changed.  2023 email marketers need to learn the latest tools to motivate opens and engagement.  Learn proven strategies to help your messages rise above a noisy inbox and get results today. Liz Harsch will reveal her 10 Top Tips to achieve the best results in 2023. Plus see the latest in Constant Contact Advanced Features to save time and get…

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Webinar – How to use Influencer Marketing to Drive more e-Commerce Revenue – with Ramin Ramhormozi

December 8, 2022 @ 12:00 pm - 1:00 pm
Free

  Please join us to learn: Webinar – How to use influencer marketing to drive more e-commerce revenue with Ramin Ramhormozi     REGISTER NOW

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Webinar – How to Leverage Subscriptions to Grow e-Commerce Sales – with Ramin Ramhormozi

December 13, 2022 @ 12:00 pm - 1:00 pm
Free

Please join us to learn: Webinar – How to Leverage Subscriptions to Grow e-Commerce Sales – with Ramin Ramhormozi     REGISTER NOW

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Webinar – How a Mobile App and Push Marketing can Propel your e-Commerce Sales

December 15, 2022 @ 12:00 pm - 1:00 pm
Free

Webinar – How a Mobile App and Push Marketing can Propel your e-Commerce Sales with Ramin Ramhormozi Please join us to learn: Webinar – How a Mobile App and Push Marketing can Propel your e-Commerce Sale REGISTER NOW

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Webinar – What’s In Your Marketing Tool Box?

December 21, 2022 @ 12:00 pm - 1:15 pm
Free

  Imagine, if someone could tell you the “must have” essentials you need in your marketing tool box, for YOUR business. Well, if you join SBDC’s Marketing and Online Specialist, Darren Elliott, December 21st, from Noon -1:15pm, you will know what those “must-haves are.  You will receive plenty of useful information, presented in a way that’s fun, educational, and definitely, engaging. REGISTER NOW

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January 2023

Social Media 101

January 5, 2023 @ 10:00 am - 12:00 pm
Free

Are you confused where and how to start? We at PCR SBDC, know exactly what you are going through. You are not alone and we offer a big part of the solution through our workshops and one on one consultations. Our Social Media workshop, will save a lot of time, effort and mainly lots of trials and errors. Many businesses are on social media because of FOMO (Fear Of Missing Out) but they have no plan or strategy and are…

Find out more »

WEBINAR E-Smarts: How to Use Technology to Adapt Your Business and Reach New Customers

January 5, 2023 @ 1:00 pm - 3:00 pm
Free

“As the needs of your customers shift, so must your business strategy. Gain insights on how to use digital marketing to reinvent your business and grow your customer base without a massive investment. You will learn how to use digital marketing to: Locate new markets Leverage business partnerships Communicate changes to operations Improve your sales funnel And more…”    Instructor: Omari Valentine REGISTER NOW

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WEBINAR Jumpstart Your 2023 Marketing Plan—Free Checklist!

January 11, 2023 @ 11:00 am - 12:00 pm
Free

What will you do different to market your business more effectively in 2023? This workshop will help you define your marketing goals and identify the best tools to reach your target market using my checklist to strategize and find the right marketing tools for you. We’ll identify your goals, review media options and what is working today for organizations like yours. Learn about the latest tools to jumpstart your marketing to grow your organization faster in 2023! Don’t just repeat…

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WEBINAR Creating a Public Relations Campaign for Your Business

January 12, 2023 @ 6:00 pm - 7:30 pm
Free

Publicizing your business is one of the most important steps a small business owner can take.  Letting prospective customers/clients know about your business while building relationships with them is essential for growth and stability. In this hands-on workshop, participants will learn the fundamentals of launching a publicity campaign such as the importance of research, planning, identifying key customers and developing strategies and tactics. They will consider case studies and be guided step-by-step through the process of creating their own publicity campaign.…

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How to Sell When You’re Not a Salesperson

January 17, 2023 @ 5:00 pm - 6:30 pm
Free

Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…

Find out more »

WEBINAR Social Media Solutions: Making Facebook Ads Work For You

January 25, 2023 @ 3:00 pm - 5:00 pm
Free

This workshop will uncover the mysteries of using Facebook Ads to grow your business. Regardless of your experience in Facebook Ads, this training will teach you how to set up your campaigns for success and get more from your advertising budget. In this workshop you will learn: i. If you’re running your Facebook Ads correctly ii. The 5 pillars of successful Facebook Ads iii. The one thing that may be holding back your Facebook Ads iv. Why a marketing funnel is essential in…

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