The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
Events Search and Views Navigation
January 2021
Digital Marketing Strategies for Measurable Results
Learn digital marketing strategies to grow your online brand by leveraging Google search engine optimization, content marketing and social media interactions across platforms including websites, blogs, video-sharing, review sites, and email marketing. This webinar will provide an overview of the 9 Key Areas to measure and grow your online presence as defined by David Mitroff, Ph.D. with examples from his consulting work with technology startups, restaurants, and retail clients, professional service firms and entrepreneurs. Key Points: – Learn the fastest…
Find out more »How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: – The psychological barriers that could be holding you back and the tools required to overcome them. – Understanding the components of an effective sales…
Find out more »Facebook & Instagram Advertising Webinar
Get started with Facebook & Instagram and start running your first ad campaign this week. This webinar is for those who are just getting started, or have never advertised before. • Audience Settings • Setting Budgets • Reviewing Insights • How to Run Contests & Sweepstakes Presented by: Laura Nystrom *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar. REGISTER NOW
Find out more »WEBINAR Making Facebook Ads Work For You
This workshop will go over the ins and outs of using Facebook Ads to attract new customers. Whether you’re brand new or have tried Facebook Ads before, this training will give you the insight to stand out from your competitors and get more from your advertising budget. In this workshop you will discover: -The difference between a Facebook Ad and Boosting a Facebook Post -The basics of setting up a Facebook Ad -The strategy behind setting up a Facebook Ad -The entire…
Find out more »Webinar: Tools and Tips To Providing the Best Customer Service for Your E-commerce Business
Learn the tools and tips necessary to provide the best customer service experience for your online store. REGISTER NOW
Find out more »Live Q&A: All About Marketing Your Small Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set and professional growth, ways to…
Find out more »Webinar – Super Bowl Connect: Doing Business for Super Bowl LVI and More
Come and learn about the opportunity to compete for contracts related to Super Bowl LVI and more. There are more than 30 categories of business types in demand. Certified businesses and those interested in becoming certified with majority ownership as minority, woman LGBTQ+, and Veteran come ready to learn. REGISTER NOW
Find out more »Webinar – Super Bowl Connect: Doing Business for Super Bowl LVI and More
Come and learn about the opportunity to compete for contracts related to Super Bowl LVI and more. There are more than 30 categories of business types in demand. Certified businesses and those interested in becoming certified with majority ownership as minority, woman LGBTQ+, and Veteran come ready to learn. REGISTER NOW
Find out more »Webinar – Super Bowl Connect: Doing Business for Super Bowl LVI and More
Come and learn about the opportunity to compete for contracts related to Super Bowl LVI and more. There are more than 30 categories of business types in demand. Certified businesses and those interested in becoming certified with majority ownership as minority, woman LGBTQ+, and Veteran come ready to learn. REGISTER NOW
Find out more »Webinar – 10 Ways To Grow Your E-Mail Marketing List
You have been building your Email Marketing List a customer or a few at a time, but now you are ready to grow it with a goal to reach more people to learn about you and your business…Learn top 10 ways to grow your Email Marketing List. REGISTER NOW
Find out more »Webinar – Super Bowl Connect: Doing Business for Super Bowl LVI and More
Come and learn about the opportunity to compete for contracts related to Super Bowl LVI and more. There are more than 30 categories of business types in demand. Certified businesses and those interested in becoming certified with majority ownership as minority, woman LGBTQ+, and Veteran come ready to learn. REGISTER NOW
Find out more »Webinar: Top E-commerce Metrics to Watch, Understanding Google Analytics
Top E-commerce Metrics to Watch, Understanding Google Analytics • Learn the key e-commerce metrics you’ll need to grow your business • Overview of Google Analytics • Monitoring the important KPIs • How to build useful dashboards REGISTER NOW
Find out more »February 2021
Webinar – E-commerce Series: The Definitive Guide to Starting an E-commerce Business
The Definitive Guide to Starting an E-Commerce Business: There’s never been a more important time than now to start an e-commerce business. But how do you do it? Where do you start? From selecting the right platform to growing your traffic to managing your back office, this series of four one-hour webinars will provide you with the knowledge needed to launch and grow your e-commerce business. Let’s get started! Four-Part Series Dates: February 2nd, February 9th, February 16th, February 23rd REGISTER NOW
Find out more »Webinar – E-commerce Series: The Definitive Guide to Starting an E-commerce Business
The Definitive Guide to Starting an E-Commerce Business: There’s never been a more important time than now to start an e-commerce business. But how do you do it? Where do you start? From selecting the right platform to growing your traffic to managing your back office, this series of four one-hour webinars will provide you with the knowledge needed to launch and grow your e-commerce business. Let’s get started! Four-Part Series Dates: February 2nd, February 9th, February 16th, February 23rd REGISTER NOW
Find out more »Webinar – Global Trade Series: Finding International Customers and Handling the First Order
This will be a two-part Global Trade Series on 2/10 and 2/24: Thinking about international customers for your business? Session 1: How to Find International Customers – Exploring global trade can be challenging when trying to find international customers. Learn tips and techniques including market research to help: • Attract International Customers • Identify Potential Direct/Indirect Distributors REGISTER NOW Session 2: Handling Your First International Order – Just starting with global trade and waiting for your first customer? Learn how to…
Find out more »WEBINAR Drip Marketing Campaigns-Automate & Maximize Your Lists
This year, it’s mandatory to market smarter by targeting customers using drip marketing campaigns to maximize your impact and identify your next best customer. Learn how to automate your follow-up and bring more customers to your website. Get my 10 Tips to segment your marketing lists and customize content for easy marketing automation. We’ll target your Emails, tag key list properties and provide social media tools and post tips to deliver better results. Automate your follow-up today and provide incentives…
Find out more »Facebook & Instagram Advertising Webinar
With major holidays coming up, get started with Facebook & Instagram and start running your first ad campaign this week. This webinar is for those who are just getting started, or have never advertised before. Join us to learn about: • Audience Settings • Setting Budgets • Reviewing Insights • How to Run Contests & Sweepstakes Presented by: Laura Nystrom REGISTER NOW *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants…
Find out more »Webinar – Google My Business
With a profile for your business in Google your company can stand out for free in Maps and Google Search. With the features we will teach, you can interact with existing customers or find new ones. You will learn to enter the information that your company needs so that you appear on the first pages of the search. We will talk about how to enter the type of business, description, how to mount photos, and more. REGISTER NOW
Find out more »Webinar – Google mi Negocio
Con un Perfil de mi negocio en Google tu empresa puede destacarse de manera gratuita en Mapas y Búsqueda de Google. Con las funciones que enseñaremos, podrás interactuar con los clientes existentes o encontrar nuevos. Aprenderás a ingresar la información que necesita tu empresa para que salgas en las primeras páginas de la búsqueda. Hablaremos de cómo ingresar el tipo de negocio, descripción, cómo montar fotos, y más. REGISTRARSE AHORA
Find out more »Webinar – Marketing: SEO, Email Automation/Segmentation, Paid Ads
SEO is one, if not the most, important marketing initiatives for E-Commerce businesses. We will explore several valuable tools available to entrepreneurs that will help create a successful SEO strategy. REGISTER NOW
Find out more »WEBINAR Changing Dynamics of Consumer Behavior
The study of consumer behavior has always been an integral component of understanding the “success and/or failure” of launching, managing, and growing a business. Imagine if you will if everything you thought you knew about your consumer’s behavior changed overnight in respect to the “who, what, where, when and how”. Welcome to our COVID-19 world. In this class we will review these changing dynamics and what they mean to business today and in the future. Gain first-hand information about temporary…
Find out more »Webinar – E-commerce Series: The Definitive Guide to Starting an E-commerce Business
The Definitive Guide to Starting an E-Commerce Business: There’s never been a more important time than now to start an e-commerce business. But how do you do it? Where do you start? From selecting the right platform to growing your traffic to managing your back office, this series of four one-hour webinars will provide you with the knowledge needed to launch and grow your e-commerce business. Let’s get started! Four-Part Series Dates: February 2nd, February 9th, February 16th, February 23rd REGISTER NOW
Find out more »WEBINAR: YouTube 101 in Time of Covid
YOUTUBE: -Understanding Youtube as a Social Media Marketing platform -What content can you put on Youtube -How to optimize and monetize Youtube videos -Simple steps you can do to increase Subscribers -How to integrate with Social Media to increase revenue -How to use Youtube as a Marketing Strategy. Instructor: Deborah Deras PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for attending because attendance will have already been taken by one of the admin staff.…
Find out more »How to Sell When You’re Not a Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often this is something they have never done before, and they lack the training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an…
Find out more »Webinar Series – Improving Search Engine Results and Search Engine Optimization, and Reducing Bounce
Come and join our 3-session series ready to learn tips on increasing engagement to your website: Week 1 – February 17th, 2021 – How to Write Page Titles for Improved Search Engine Results Week 2 – February 24th, 2021 – How to Title Site Images to Help Improve Search Engine Optimization Week 3 – March 3rd, 2021 – Tips for Writing Effective Page Descriptions to Help Reduce Bounce Rates REGISTER NOW
Find out more »
