The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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August 2020
Marketing During the Uncertainty of COVID-19
Are you wondering what to do during these times of uncertainty and change? You are not alone. Today, more than ever, as a business owner you need to show up and have a constant presence for your customers. You must create and provide solutions to your customers’ problems. You must be the one approaching them and sharing a solution that is unique and will produce OUTCOMES! No matter what you offer as a product or service, there is a need…
Find out more »WEBINAR: Branding in Covid-19 Era
For this class we will focus on the concept of branding and highlight the various brand components. From here we will highlight well know industry leaders and niche players alike in respect to their COVID-19 response for their company, consumers and community at large. We will focus on the perceived value creating by their overall approach and its future impact on consumer behavior and employee loyalty. Additionally, we will review key brand leaders who were born during past recessions and the great depression.…
Find out more »Webinar – Facebook and Social Media
This is a basic workshop to learn which are the correct social media networks for your business and the common terminology. We will have examples and interact with Facebook and your business page. How to use Hashtags, tag people, belong to groups, what is Marketplace, and much more. REGISTER NOW
Find out more »Webinar – How to Adapt for COVID-19 – Low/No Cost Marketing Strategies
Learn about helpful strategies to keep your marketing momentum strong, during this down time. Strategies include: -How to Maintain a Social Media presence during a down period -How to Network with Social Distancing -Valuable Marketing Resources to Help You and Your Business Stay Connected -Marketing Decisions: What to do when times are slow? Where to invest? REGISTER NOW
Find out more »Webinar – Facebook y Redes Sociales
Este es un taller básico para aprender cuáles son las redes sociales correctas para tu negocio y la terminología común. Tendremos ejemplos e interactuaremos con Facebook y su pagina de negocios. Cómo usar Hashtags, etiquetar personas, pertenecer a grupos, que es Marketplace, y mucho más. registrarse ahora
Find out more »WEBINAR: Customer Experience Is Key for New Normal
We live in an experience economy and its fundamentally changing how companies go to market, influence their buyers, and engage people throughout the customer journey. Customer Experience (CX) is more than just a company’s brand—it is the complete experience with you & your company. In this class—we will explain the customer experience concept and why it is one of the top initiatives for 2020. We will identify/describe key components of CX needed for making CX the epicenter of a company’s DNA.…
Find out more »How to Launch Your Podcast
Now, more than ever, it's important to stay top of mind with our potential clients and customers. People are home, burned out on the news, looking for information to consume that will help them grow personally and professionally. If we can create a Podcast that will impact the lives of our target market by solving their pain or problem, we can expand our reach, build our brand and ultimately increase the sales of our products and services. According to Edison…
Find out more »Increasing Restaurant Online Food Orders
Restaurants and food businesses have been affected in various ways due to the spread of COVID-19. As the virus continues to spread, owners of these businesses will need to make changes to continue growing your business. David Mitroff, Ph.D. discusses the ways restaurants and food businesses can still increase sales during the COVID-19 outbreak through online food ordering and what the best approaches to it are. Key Learning Points: – How to sign up and leverage online platforms such as…
Find out more »WEBINAR: Marketing 101
Understanding the basics of marketing is vital to the success of your business. This workshop provides an overview of the principles of marketing and how to develop a marketing plan aimed at the needs and desires of your target market. PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for attending because attendance will have already been taken by one of the admin staff. The presenter is unable to go back and verify who…
Find out more »Marketing During the Uncertainty of COVID-19
Are you wondering what to do during these times of uncertainty and change? You are not alone. Today, more than ever, as a business owner you need to show up and have a constant presence for your customers. You must create and provide solutions to your customers’ problems. You must be the one approaching them and sharing a solution that is unique and will produce OUTCOMES! No matter what you offer as a product or service, there is a need…
Find out more »Webinar – E-Commerce Summer Series – How to Use Social Commerce to Generate More Sales
E-Commerce Summer Series Featured Topics – Come Ready to Learn: August 27th – How to Use Social Commerce to Generate More Sales REGISTER NOW
Find out more »Facebook & Instagram Advertising Webinar
Get started with Facebook & Instagram and start running your first campaign this week. This webinar is for those who are just getting started, or have never advertised before. Join us to learn about: · Audience Settings · Setting Budgets · Reviewing Insights · How to Run Contests & Sweepstake Presented by: Laura Nystrom *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar. REGISTER NOW
Find out more »Facebook & Instagram Advertising Webinar
Get started with Facebook & Instagram and start running your first campaign this week. This webinar is for those who are just getting started, or have never advertised before. Join us to learn about: · Audience Settings · Setting Budgets · Reviewing Insights · How to Run Contests & Sweepstake Presented by: Laura Nystrom *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar. REGISTER NOW
Find out more »How to SEO Your YouTube
We all know when people are looking for products and services they go to Google. But did you know when people search on Google a YouTube channel that is titled with the proper keywords can also come up on the first page in Google? That is because Google owns YouTube and earns ad revenue off every video, so when your videos perform well on YouTube, Google rewards you with higher visibility. All of this without paying for costing Google or…
Find out more »September 2020
6-Part Webinar Series – Building and Launching Your Shopify Store
Thinking about launching a Shopify Store? Learn how to build and launch your Shopify Store over a 6-part webinar series with the following sessions: -Introduction to e-commerce and Shopify – 8/4 -General store setup (admin functions, taxes, shipping, etc.) – 8/11 -Product loading and inventory management – 8/18 -Static and automatic collection/category creation (sorting and filtering) – 8/25 -Theme/Design setup – 9/1 -Shopify App Store and How to find the best apps for business and launching – 9/8 REGISTER NOW
Find out more »WEBINAR Changing Dynamics of Consumer Behavior
The study of consumer behavior has always been an integral component of understanding the “success and/or failure” of launching, managing, and growing a business. Imagine if you will if everything you thought you knew about your consumer’s behavior changed overnight in respect to the “who, what, where, when and how”. Welcome to our COVID-19 world. In this class we will review these changing dynamics and what they mean to business today and in the future. Gain first-hand information about temporary & permanent changes…
Find out more »Marketing During the Uncertainty of COVID-19
Are you wondering what to do during these times of uncertainty and change? You are not alone. Today, more than ever, as a business owner you need to show up and have a constant presence for your customers. You must create and provide solutions to your customers’ problems. You must be the one approaching them and sharing a solution that is unique and will produce OUTCOMES! No matter what you offer as a product or service, there is a need…
Find out more »Webinar – E-Commerce Summer Series – DIY Conversation Rate Optimization to Fix Issues on Your E-commerce Site
E-Commerce Summer Series Featured Topics – Come Ready to Learn: September 3rd – DIY Conversation Rate Optimization to Fix Issues on Your E-commerce Site REGISTER NOW
Find out more »6-Part Webinar Series – Building and Launching Your Shopify Store
Thinking about launching a Shopify Store? Learn how to build and launch your Shopify Store over a 6-part webinar series with the following sessions: -Introduction to e-commerce and Shopify – 8/4 -General store setup (admin functions, taxes, shipping, etc.) – 8/11 -Product loading and inventory management – 8/18 -Static and automatic collection/category creation (sorting and filtering) – 8/25 -Theme/Design setup – 9/1 -Shopify App Store and How to find the best apps for business and launching – 9/8 REGISTER NOW
Find out more »LinkedIn for Business
Social Media gurus say LinkedIn is THE Platform of 2020. It is the platform for Business to Business business development. You can connect with C-Suite Executives that you may not be able to connect with on any other platform. If you use it strategically, you can build your sales funnel without ever leaving your office. During this webinar we will discuss how to: · Identify your best targets · Fill your pipeline with quality prospects · Get more customers using…
Find out more »Webinar – Google my Business
With a Profile of my business in Google your company can stand out for free in Maps and Google Search. With the features we will teach, you can interact with existing customers or find new ones. You will learn to enter the information that your company needs so that you appear on the first pages of the search. We will talk about how to enter the type of business, description, how to mount photos, and more. REGISTER NOW
Find out more »Webinar – Google mi Negocio
Con un Perfil de mi negocio en Google tu empresa puede destacarse de manera gratuita en Mapas y Búsqueda de Google. Con las funciones que enseñaremos, podrás interactuar con los clientes existentes o encontrar nuevos. Aprenderás a ingresar la información que necesita tu empresa para que salgas en las primeras páginas de la búsqueda. Hablaremos de cómo ingresar el tipo de negocio, descripción, cómo montar fotos, y más. registrarse ahora
Find out more »Winning Government Contracts
In this webinar, we will be covering: · Business Development · Spend Research · Opportunity Identification · Proposal Production · Project Management REGISTER NOW
Find out more »Marketing During the Uncertainty of COVID-19
Are you wondering what to do during these times of uncertainty and change? You are not alone. Today, more than ever, as a business owner you need to show up and have a constant presence for your customers. You must create and provide solutions to your customers’ problems. You must be the one approaching them and sharing a solution that is unique and will produce OUTCOMES! No matter what you offer as a product or service, there is a need…
Find out more »Digital Marketing Strategies For Measurable Results
Learn digital marketing strategies to grow your online brand by leveraging Google search engine optimization, content marketing and social media interactions across platforms including websites, blogs, video-sharing, review sites, and email marketing. This webinar will provide an overview of the 9 Key Areas to measure and grow your online presence as defined by David Mitroff, Ph.D. with examples from his consulting work with technology startups, restaurants, and retail clients, professional service firms and entrepreneurs. Key Points: · Learn the fastest…
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