The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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February 2024
Digital Marketing Strategies For Measurable Results
A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff, Ph.D. with examples from his work. In this program, discover: How effective are your current social media efforts? Are you continually researching new market segments? Learn…
Find out more »Canva Magic for Small Businesses
Unlock the secrets of visual storytelling for your business with our exclusive webinar on “Canva Magic for Small Business Owners.” Whether you’re a budding entrepreneur or a seasoned business owner, mastering the art of graphic design can elevate your brand’s presence and captivate your audience. Introduction to Canva: Dive deep into the world of Canva, a user-friendly graphic design tool tailored for non-designers Templates & Tools: Explore a plethora of templates suitable for various business needs, from social media posts to business…
Find out more »CANVA MAGIC FOR SMALL BUSINESS OWNERS: Learn The Cool New CANVA Features
Unlock the secrets of visual storytelling for your business with this webinar. Whether you’re a budding entrepreneur or a seasoned business owner, mastering the art of graphic design can elevate your brand’s presence and captivate your audience. Introduction to Canva: Dive deeply into the world of Canva, a user-friendly graphic design tool tailored for non-designers Templates & Tools: Explore a plethora of templates suitable for various business needs, from social media posts to business presentations. Branding Basics: Learn how to maintain brand consistency…
Find out more »Webinar – 8 Steps to Optimizing Your You Tube Videos Rank & Visibility
Videos have become an essential marketing tool for many businesses. Too often, it becomes hard to justify the time spent creating videos, because no one is viewing them. Sound familiar? Video content must follow certain search engines rules. Do you know them? If not, you should join our SBDC Online Marketing and Web Developer, Darren Elliott as he explains what those rules are, and the 8 Steps to Optimizing Your You Tube Videos Rank and Visibility. Best of all, they are…
Find out more »Live Q&A: All About Social Media For Your Business
Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Long Beach SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras, and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to…
Find out more »March 2024
Webinar – Amplifying Sales Through Social Media: Unveiling the Power of Social Selling
In today’s digital age, traditional selling techniques have evolved into social selling – the art of using social media to find, connect with, understand, and nurture sales prospects. When done right, social selling can yield remarkable results and significantly boost your business’s bottom line. Join us for this webinar to learn the art of social selling. REGISTER NOW
Find out more »Webinar – Digital Marketing #2
This series allows participants to learn about Digital Marketing including tips on how to develop a strong, low-to-no-cost marketing plan and internet strategy. Collaborative marketing strategies that can help develop QUALIFIED social media followers, and funnel traffic to your website will be featured. Do it your self tips on Content, Web Design and Search Engine Optimization will be shared. REGISTER NOW
Find out more »Digital Marketing Strategies For Measurable Results
A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff, Ph.D. with examples from his work. In this program, discover: How effective are your current social media efforts? Are you continually researching new market segments? Learn to align…
Find out more »Unlocking the 6 C’s of Connecting on Camera: A Guide for Small Business Owners
In the fast-paced world of social media, the power of video cannot be underestimated. As a small business owner, your ability to connect with your audience through the lens can dramatically amplify your brand’s reach, engagement, and ultimately, success. Whether you’re a seasoned video creator or just starting, mastering the art of being on camera is essential. Join us for an exclusive webinar designed specifically for small business owners eager to grow their social media presence. “Unlocking the 6 C’s…
Find out more »WEBINAR Social Media: How to Tell Your Story, How to Sell Your Brand
This workshop is to help businesses with existing social media platforms to take their business to a higher level. This workshop will answer: What is Social Media storytelling. What is the difference between building a business and selling a brand? You will learn key ways to tell a story without overselling your audience. We will discuss examples of current brands and businesses who are leveraging specific platforms to ‘sell’. You will leave the webinar with an understanding of how to communicate…
Find out more »Social Media 101
Are you confused where and how to start? We at PCR SBDC, know exactly what you are going through. You are not alone and we offer a big part of the solution through our workshops and one on one consultations Our Social Media workshop, will save a lot of time, effort and mainly lots of trials and errors. Many businesses are on social media because of FOMO (Fear Of Missing Out) but they have no plan or strategy and are…
Find out more »How to Use Artificial Intelligence to Launch, Grow & Scale Your Small Business
Join us for an exciting and informative webinar that explores the benefits of harnessing artificial intelligence for small business marketing. In an era defined by technological advancements, AI has emerged as a game-changer, revolutionizing the way businesses connect with customers and drive growth. During this engaging session, we will delve into the advantages that AI brings to the table for small businesses. Discover how AI-powered marketing tools and strategies can help you enhance customer engagement, optimize campaigns, and maximize your…
Find out more »April 2024
WEBINAR AI for Social Media: An Intro to Best Practices for Integrating AI into Real World Content
This workshop will define the basics of Artificial Intelligence (AI) through the lens of ChatGPT. What is AI? What is ChatGPT? Should ChatGPT be used in your social media strategies? We’ll discuss how to use ChatGPT as a tool to create, visualize and strategize content for social media. Instructor: Chérmelle Edwards (SBDC Advisor) REGISTER NOW
Find out more »WEBINAR Social Media Sells-Facebook Ads, Instagram, Pinterest & More
Social Media Marketing sells products, services and helps your business while also enhancing your brand and PR. The key is to combine organic posts, social selling and paid advertising that targets past customers and prospects similar to them. Find out the demographics of popular social media platforms for selling along with the latest strategy to achieve your marketing goals. Let’s strategize to achieve your marketing goals for your business. Did you know that sales teams that use social selling achieve higher…
Find out more »Transform Your Small Business with Generative AI: Mastering CHAT GPT, Canva Magic, and Google Gemini
In today’s digital age, leveraging the power of Generative AI can set your small business apart, providing innovative solutions to everyday challenges and opening up new avenues for creativity and efficiency. This hands-on training session is specifically designed for small business owners who are eager to explore the potential of Generative AI in transforming their business operations, marketing strategies, and customer engagement. What You Will Learn: Introduction to Generative AI: Understand the basics of Generative AI and how it can…
Find out more »Webinar – 10 Reasons Your Page Won’t Rank…Even Though It’s Optimized
It would be nice to think; “Build it and they will come.” Truth is, there are key steps that must be included, and our own Web Developer and Marketing Consultant, Darren Elliott, will be demonstrating and simplifying these steps, just for you. By the end of this webinar, you will have the confidence and clarity to improve your site’s page performance. Sign up today! REGISTER NOW
Find out more »Live Q&A: All About Social Media For Your Business
Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Long Beach SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras, and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to…
Find out more »WEBINAR Social Media Solutions: Making Facebook Ads Work For You
This workshop will uncover the mysteries of using Facebook Ads to grow your business. Regardless of your experience in Facebook Ads, this training will teach you how to set up your campaigns for success and get more from your advertising budget. In this workshop you will learn: i. If you’re running your Facebook Ads correctly ii. The 5 pillars of successful Facebook Ads iii. The one thing that may be holding back your Facebook Ads iv. Why a marketing funnel is essential in…
Find out more »WEBINAR Biz Basics: Marketing 101
Understanding the basics of marketing is vital for successful launch and growth of any business. Marketing is the discipline where you learn how to create & maintain demand, relevance, reputation, competitive positioning and more. Marketing is integral in all facets of launching, growing and maintaining your business in the short and long term. Marketing provides unique insights and direction to develop a product/service, identify/reach your target market, create compelling content, engage/inform customers and establish brand relevance. During this class we will introduce the concepts…
Find out more »May 2024
Webinar – Social Selling: Tips and Strategies for Success – E-commerce
In today’s digital age, traditional selling techniques have evolved into social selling – the art of using social media to find, connect with, understand, and nurture sales prospects. When done right, social selling can yield remarkable results and significantly boost your business’s bottom line. Join us for this webinar to learn the art of social selling. Instructor: Ramin Ramhormozi REGISTER NOW
Find out more »WEBINAR Instagram vs. TikTok: Crafting Engaging Stories for Community Building and Sales
In the dynamic landscape of social media, platforms like Instagram and TikTok stand out as leaders in storytelling. Both offer unique features catering to diverse audiences, making them powerful tools for community building and driving sales. Let’s delve into the strengths of each platform and explore examples of effective storytelling. 1. Understanding Instagram and TikTok: – Instagram: A visual-centric platform where users share photos and videos through feeds, stories, and IGTV. – TikTok: A short-form video platform known for…
Find out more »Digital Marketing Strategies For Measurable Results
A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff, Ph.D. with examples from his work. In this program, discover: How effective are your current social media efforts? Are you continually researching new market segments? Learn to align…
Find out more »June 2024
WEBINAR Mastering Storytelling for Community Building and Sales: Facebook vs. LinkedIn
Optimize storytelling for community building and sales on two prominent social media platforms: Facebook and LinkedIn. In this user-friendly overview, we’ll explore the unique features of both platforms, compare the benefits of sharing text and image updates, and explore real-life examples of personalities, brands, and companies leveraging these platforms to foster engagement and drive sales. Instructor: Chérmelle Edwards (SBDC Advisor) REGISTER NOW
Find out more »Digital Marketing Strategies For Measurable Results
A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff, Ph.D. with examples from his work. In this program, discover: How effective are your current social media efforts? Are you continually researching new market segments? Learn to align…
Find out more »July 2024
WEBINAR Social Media 101-The Basics, What, When, Where and Why
Discover the basics of getting ‘on’ social media. In this workshop we’ll briefly cover main social platforms – what are they and how to use them. We’ll discuss key terminology, cover how-to’s (ie.e how to post, share stories, upload a video, write captions and create hashtags.) We’ll cover best practices including how to use apps as a search engine, how to follow, share, comment and engage organically to build followers and community. Instructor: Chérmelle Edwards (SBDC Advisor) REGISTER NOW
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