The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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April 2023
Social Media 101
Are you confused where and how to start? We at PCR SBDC, know exactly what you are going through. You are not alone and we offer a big part of the solution through our workshops and one on one consultations Our Social Media workshop, will save a lot of time, effort and mainly lots of trials and errors. Many businesses are on social media because of FOMO (Fear Of Missing Out) but they have no plan or strategy and are…
Find out more »How To Use Canva to Create Social Media Content
Do you need help creating content on your social media that leads to sales? Would you like an easy plug-and-play system to be able to create content faster & easier? In this hands-on interactive Webinar, learn from Deborah Deras, the Social Media Goddess who has booked huge clients such as Verizon, Coca-Cola, Proctor & Gamble, NASA, Caltech, J.P, Morgan through organic social media content. You will learn how to: Create Instagram Reels/TikToks/YouTube Shorts on Canva How to create Carousel posts…
Find out more »May 2023
Special Event: Social Media Marketing: Stategy For Small Businesses (California Bank & Trust)
Social Media can be a daunting task, especially as a small business owner. Do you know what tools are out there to make your social media presence attract new customers? Is your brand clearly showcasing your value to your target market? Have you had a chance to plan your content for the year? Maybe your are having a hard time just knowing where to start, our partners at California Bank & Trust are here to help. REGISTER NOW
Find out more »Webinar – Meta for Business- FB and IG in One Place
META BUSINESS SUITE – FACEBOOK AND INSTAGRAM IN ONE PLACE We are excited to invite you to our upcoming online webinar on the Meta Business Suite. This powerful platform offers a comprehensive suite of tools to help you streamline your business operations, increase productivity, and improve your bottom line. Whether you’re looking to streamline your accounting, manage your sales pipeline, or improve your customer relationships, the Meta Business Suite has everything you need to succeed. In this webinar,…
Find out more »How To Use Canva to Create Social Media Content – Part 2
Do you need help creating content on your social media that leads to sales? Would you like an easy plug-and-play system to be able to create content faster & easier? In this hands-on interactive Webinar, learn from Deborah Deras, the Social Media Goddess who has booked huge clients such as Verizon, Coca-Cola, Proctor & Gamble, NASA, Caltech, J.P, Morgan through organic social media content. You will learn how to: Create Instagram Reels/TikToks/YouTube Shorts on Canva How to create Carousel posts…
Find out more »June 2023
TikTok for Small Businesses
The TikTok app took the world by storm first with the younger Z & Y generations, then slowly it began to surpass both Instagram & Youtube for over a billion views. TikTok snowballed into the most popular app in 2019 and 2020. TikTok was downloaded 693 million times in 2019 and 850 million times in 2020. eMarketer predicts that TikTok will reach over 755 million per month in 2022 making it the third largest network after Facebook and Instagram. If…
Find out more »WEBINAR Social Media: How to Tell Your Story, Sell Your Brand
This workshop is to help businesses with existing social media platforms to take their business to a higher level. This workshop will answer: What is Social Media storytelling. What is the difference between building a business and selling a brand? You will learn key ways to tell a story without overselling your audience. We will discuss examples of current brands and businesses who are leveraging specific platforms to ‘sell’. You will leave the webinar with an understanding of how to communicate…
Find out more »How To Create Content On Canva
In this hands-on interactive webinar, instructor Deborah Deras will teach you how to be successful at using organic, social media content in your marketing campaigns. Through incredibly effective use of social media content, Deborah herself has booked huge clients such as Verizon, Coca-Cola, Proctor & Gamble, NASA, Caltech, and J.P. Morgan. You will learn how to: Create Instagram Reels/TikToks/YouTube Shorts on Canva How to create Carousel posts How to animate posts How to use your brand colors and fonts consistently…
Find out more »July 2023
How To Sell On Instagram With Instagram Reels
IG Reels is essentially a copycat of Tik Tok that allows you to record and edit multiple 7-90 second videos set to popular songs and trending audios. It is the rival to Tik Tok and literally the easiest way for small businesses to grow online. Whether or not you have a product or service, Instagram is for you. In this webinar, you will learn: • What are Instagram Reels • How to select the music, speed, and filters • How to…
Find out more »WEBINAR How To Begin a Successful Social Media Brand in 2023
In this webinar we’ll discuss what Social Media is and is not. We’ll define the difference between social media for personal use and business use. We’ll discuss today’s main platforms including best use cases based upon popular industries. You’ll learn how to select the right social platform(s) for your business including what to post (content); how often to post (frequency), and how to turn content into sales (revenue strategies). Instructor: Chérmelle Edwards (SBDC Advisor) REGISTER NOW
Find out more »August 2023
Live Q&A: All About Social Media For Your Business
Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Long Beach SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras, and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to…
Find out more »Live Q&A: All About Social Media For Your Business
Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Long Beach SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras, and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to…
Find out more »WEBINAR Social Media Solutions: Making Facebook Ads Work For You
This workshop will uncover the mysteries of using Facebook Ads to grow your business. Regardless of your experience in Facebook Ads, this training will teach you how to set up your campaigns for success and get more from your advertising budget. In this workshop you will learn: i. If you’re running your Facebook Ads correctly ii. The 5 pillars of successful Facebook Ads iii. The one thing that may be holding back your Facebook Ads iv. Why a marketing funnel is essential in…
Find out more »Unleashing the Power of AI: Elevating Small Business Marketing – PART 2
Join us for PART 2 of our exciting and informative webinar that explores the immense benefits of harnessing Artificial Intelligence (AI) for small business marketing. In an era defined by technological advancements, AI has emerged as a game-changer, revolutionizing the way businesses connect with their customers and drive growth. During this engaging session, we will delve into the myriad advantages that AI brings to the table for small businesses. Discover how AI-powered marketing tools and strategies can help you enhance…
Find out more »WEBINAR Social Media: How to Tell Your Story, Sell Your Brand
This workshop is to help businesses with existing social media platforms to take their business to a higher level. This workshop will answer: What is Social Media storytelling. What is the difference between building a business and selling a brand? You will learn key ways to tell a story without overselling your audience. We will discuss examples of current brands and businesses who are leveraging specific platforms to ‘sell’. You will leave the webinar with an understanding of how to communicate…
Find out more »Special Event: Social Media Marketing: Strategy For Small Businesses (Culver City Chamber/ CBT)
Social Media can be a daunting task, especially as a small business owner. Do you know what tools are out there to make your social media presence attract new customers? Is your brand clearly showcasing your value to your target market? Have you had a chance to plan your content for the year? REGISTER NOW
Find out more »September 2023
Webinar: 3-Part Series: Build a Strong Keyword Strategy for Your Website – Titles
Ever wonder how to strengthen your website’s Keywords? Ever wonder how search engines bring you up in search results or maybe, why they are not? You will learn how to write effective Titles, Tags and Descriptions, and understand why this is so essential to strengthening the keywords you want your website to have. 9/13(10:30 am – 11:30 am) – Titles 9/13(12:00 pm -1:00 pm) – Tags 9/20(10:30 am – 11:30 am) – Descriptions REGISTER NOW
Find out more »Webinar: 3-Part Series: Build a Strong Keyword Strategy for Your Website – Tags
Ever wonder how to strengthen your website’s Keywords? Ever wonder how search engines bring you up in search results or maybe, why they are not? You will learn how to write effective Titles, Tags and Descriptions, and understand why this is so essential to strengthening the keywords you want your website to have. 9/13(10:30 am – 11:30 am) – Titles 9/13(12:00 pm -1:00 pm) – Tags 9/20(10:30 am – 11:30 am) – Descriptions REGISTER NOW
Find out more »Webinar: 3-Part Series: Build a Strong Keyword Strategy for Your Website – Descriptions
Ever wonder how to strengthen your website’s Keywords? Ever wonder how search engines bring you up in search results or maybe, why they are not? You will learn how to write effective Titles, Tags and Descriptions, and understand why this is so essential to strengthening the keywords you want your website to have. 9/13(10:30 am – 11:30 am) – Titles 9/13(12:00 pm -1:00 pm) – Tags 9/20(10:30 am – 11:30 am) – Descriptions REGISTER NOW
Find out more »WEBINAR How To Begin a Successful Social Media Brand in 2023
In this webinar we’ll discuss what Social Media is and is not. We’ll define the difference between social media for personal use and business use. We’ll discuss today’s main platforms including best use cases based upon popular industries. You’ll learn how to select the right social platform(s) for your business including what to post (content); how often to post (frequency), and how to turn content into sales (revenue strategies). Instructor: Chérmelle Edwards (SBDC Advisor) REGISTER NOW
Find out more »October 2023
Webinar: Digital Marketing #1
Description: This series allows participants to learn about Digital Marketing including tips on how to develop a strong, low-to-no-cost marketing plan and internet strategy. Collaborative marketing strategies that can help develop QUALIFIED social media followers, and funnel traffic to your website will be featured. Do it your self tips on Content, Web Design and Search Engine Optimization will be shared. REGISTER NOW
Find out more »Webinar: Digital Marketing #2
This series allows participants to learn about Digital Marketing including tips on how to develop a strong, low-to-no-cost marketing plan and internet strategy. Collaborative marketing strategies that can help develop QUALIFIED social media followers, and funnel traffic to your website will be featured. Do it your self tips on Content, Web Design and Search Engine Optimization will be shared. REGISTER NOW
Find out more »Live Q&A: All About Social Media For Your Business
Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Long Beach SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras, and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to…
Find out more »Webinar – Google and Yelp Set Up for Business
With a Profile of my business in Google your company can stand out for free in Maps and Google Search. With the features we will teach, you can interact with existing customers or find new ones. You will learn to enter the information that your company needs so that you appear on the first pages of the search. We will talk about how to enter the type of business, description, how to mount photos, and more. REGISTER NOW
Find out more »Webinar – Google y yelp para negocios
Con un Perfil de mi negocio en Google tu empresa podrá destacarse gratis en Maps y Búsqueda de Google. Con las funciones que le enseñaremos, podrá interactuar con clientes existentes o encontrar otros nuevos. Aprenderás a ingresar la información que tu empresa necesita para que aparezcas en las primeras páginas de la búsqueda. Hablaremos de cómo ingresar el tipo de negocio, descripción, cómo montar fotos y más. REGISTER NOW
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