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The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.

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April 2024

Webinar – Tips for Amazon Kindle Direct Publishing (KDP) Ads

April 18 @ 1:30 pm - 2:30 pm
Free

If you have ever thought about writing, publishing and marketing a book on Kindle, this webinar will show you where to begin and how to maneuver though the Kindle Platform, how to publish and market your book. REGISTER NOW

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Transform Your Small Business with Generative AI: Mastering CHAT GPT, Canva Magic, and Google Gemini

April 18 @ 2:00 pm - 3:30 pm
Free

In today’s digital age, leveraging the power of Generative AI can set your small business apart, providing innovative solutions to everyday challenges and opening up new avenues for creativity and efficiency. This hands-on training session is specifically designed for small business owners who are eager to explore the potential of Generative AI in transforming their business operations, marketing strategies, and customer engagement. What You Will Learn: Introduction to Generative AI: Understand the basics of Generative AI and how it can…

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WEBINAR Legal Corner: Community Property Impacts on Your Small Business

April 18 @ 3:00 pm - 6:00 pm
Free

Even if you’re not married, you better know the answers: Which spouse has the right to run the business? Is it OK to hide business finances from your spouse? Do you need both spouses to sign a contract? Can you lose business ownership if you get married? Who owns the business if a spouse dies? Will unfaithful spouses lose their business ownership? Do you need a Prenuptial or Postnuptial agreement? Couples together 7 years — are they married by law? Join…

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Webinar – QuickBooks Online Introduction

April 18 @ 7:30 pm - 8:45 pm
Free

Webinar – QuickBooks Online Introduction This webinar is aimed at individuals who are not from a financial background and wish to gain some understanding of QuickBooks Online’s features, along with basic accounting concepts. We will cover how to navigate the tool, make configurations, and briefly introduce the main menu options. Our primary focus will be to build trust and help you feel more confident while using the tool. REGISTER NOW

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Trademark & Copyright Explained

April 22 @ 3:00 pm - 4:30 pm
Free

Confusion often abounds regarding trademarks, copyrights, patents and trade secrets. These are all intangible creations of the human intellect, usually referred to as “Intellectual Property.” Regardless of the focus of your business, it is likely that Intellectual Property (“IP”) is one of the most valuable assets of your business.  This webinar will help you understand the differences among the various types of IP and what it is that IP can protect. Finally, you’ll understand how you can invoke that protection, either…

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Business Finance Literacy Series (Session 3 of 3)

April 23 @ 8:00 am - 9:00 am
Free

Business owners struggle with business decisions that affect the financial health of the company. Are we selling at the right price? Are we making money? Can we afford to hire someone? Many times, these decisions are made without a thorough understanding of the financial implications.  This does not need to be the case. There are simple mathematical calculations that can be used to answer key business questions. Performance Measurements are simple mathematical calculations that can be used to monitor sales,…

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Financial Fitness: Ratios

April 23 @ 10:00 am - 11:30 am
Free

Stand Alone Metrics are Meaningless.  Learn which Ratios may be applicable to your business. Financial ratios paint a picture of your business’s liquidity, cash flow, debt, and profitability.   The key is to know which ratios are relevant to your business and where to pull the information from.  While these figures allow owners to better manage their business, creditors also use them to determine financial stability and access to capital. REGISTER NOW

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WEBINAR Biz Basics: Lean Business Planning

April 23 @ 1:00 pm - 2:30 pm
Free

Lean business planning is not what you think. Not a big formal plan. Not just for startups. Quick and practical tool for managing through a crisis. It’s as quick and easy as a few simple bullet point lists and tables to set down milestones and metrics. Plus powerful tools to manage sales, spending, and cash flow. Make a quick dashboard for getting through a crisis. Join this webinar as Tim Berry, founder of bplans.com and Palo Alto Software, shares the simplicity and ease…

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“Canvas Your Success: The Single Most Powerful Page in Startup Business!”

April 23 @ 1:00 pm - 2:30 pm
Free

Since its introduction to the world in 2010, the Business Model Canvas has revolutionized the way founders and business leaders think about business planning. In this engaging workshop, you’ll harness the power like so many before you! You’ll identify the essence of your venture by examining on a single page how your nine key facets interact: Value proposition Customer segments Channels Customer relationships Revenue streams Key resources Key activities Key partnerships Cost structure This isn’t just about filling in the blanks; it’s about…

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Government and Corporate Procurement for Black-Owned Businesses

April 24 @ 9:30 am - 10:30 am
|Recurring Event (See all)

An event every month that begins at 9:30 am on day Fourth of the month, repeating until September 25, 2024

Small Businesses are leaving an astounding amount of money on the table – This training is about showing up and taking your share!! The federal government alone spent almost $250B with small businesses in 2018! More money would be set aside for small businesses, if they only show up. The story is the same on the city/state and corporate levels. RightSource Services has partnered with the Los Angeles Small Business Development Center to train established small businesses to participate in…

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Webinar – New Google Guidelines for Websites that You Need to Know

April 24 @ 10:30 am - 11:30 am
Free

There are new rules from Google for your website. These rules fall under the term “User Experience”.   Every website is graded on their User Experience(UserEx).  If your website does not meet today’s UserEx Standards, your site’s visibility will be negatively impacted.  So what are these “rules” to follow?  Join our SBDC Digital Marketing Consultant, Darren Elliott, as he explains how to help improve and maintain a good User Experience Score for your website.  Plenty of useful information that you can…

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Webinar – 10 Reasons Your Page Won’t Rank…Even Though It’s Optimized

April 24 @ 12:00 pm - 1:00 pm
Free

It would be nice to think; “Build it and they will come.”  Truth is, there are key steps that must be included, and our own Web Developer and Marketing Consultant, Darren Elliott, will be demonstrating and simplifying these steps, just for you. By the end of this webinar, you will have the confidence and clarity to improve your site’s page performance.  Sign up today! REGISTER NOW

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Webinar – Introduction to the Corporate Transparency Act

April 24 @ 12:00 pm - 1:00 pm
Free

  As a business owner, you may have heard about the Corporate Transparency Act. Effective 1/1/24, all LLCs and Corporations must file beneficial ownership information reports with the Federal Financial Crimes Network.  Failure to comply may result in severe penalties starting at $500 per day. Join us for an introduction to the Corporate Transparency Act to help increase your awareness and move forward with compliance. REGISTER NOW

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Webinar – Digital Marketing #3

April 24 @ 1:30 pm - 2:30 pm
Free

Come ready to learn a few more topics to enhance your digital marketing journey, building upon parts 1 and 2. Easy to apply tips will be shared.  The instructor is ready to answer any questions you may have. REGISTER NOW

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Live Q&A: All About Social Media For Your Business

April 24 @ 2:00 pm - 3:30 pm
free

Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Long Beach SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras, and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to…

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WEBINAR Social Media Solutions: Making Facebook Ads Work For You

April 24 @ 3:00 pm - 5:00 pm
Free

This workshop will uncover the mysteries of using Facebook Ads to grow your business. Regardless of your experience in Facebook Ads, this training will teach you how to set up your campaigns for success and get more from your advertising budget. In this workshop you will learn: i. If you’re running your Facebook Ads correctly ii. The 5 pillars of successful Facebook Ads iii. The one thing that may be holding back your Facebook Ads iv. Why a marketing funnel is essential in…

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WEBINAR Orientation: What the SBDC Can Do for You!

April 24 @ 6:00 pm - 7:30 pm
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…

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Webinar – LA County webVEN Registration

April 25 @ 12:00 pm - 1:00 pm
Free

  If you are looking to do business with the County of Los Angeles, this webinar will give a step-by-step guide on how to register with the LA County registration portal, WebVen.  Register today to learn how you can begin your journey in doing business with the County of Los Angeles. REGISTER NOW

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Webinar – Say What? Product Advertising and Labeling

April 25 @ 12:00 pm - 1:00 pm
Free

This webinar will introduce small business owners to the basics of California and federal advertising and labeling law. Attendees will learn the difference between truthful vs. fraudulent and misleading advertising; business “puffery”; lawful product comparisons; requirements when using terms such as “organic” and “fat free”; required disclosures for certain ingredients such as nuts and other allergens; and liability for violating advertising and labeling laws. REGISTER NOW

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Developing An Actionable Business Plan

April 25 @ 1:00 pm - 3:00 pm
Free

You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. In this class we will actively work on: • Defining your business model • Identifying your place in the market • Identifying your customers and revenue channels • Identifying expansion opportunities • Costing and pricing • Revenue and…

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WEBINAR Biz Basics: Marketing 101

April 25 @ 3:00 pm - 5:00 pm
Free

Understanding the basics of marketing is vital for successful launch and growth of any business. Marketing is the discipline where  you learn how to create & maintain demand, relevance, reputation, competitive positioning and more. Marketing is integral in all facets of launching, growing and maintaining your business in the short and long term. Marketing provides unique insights and direction to develop a product/service, identify/reach your target market, create compelling content, engage/inform customers and establish brand relevance. During this class we will introduce the concepts…

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Webinar – WAVE Common Transactions

April 25 @ 7:30 pm - 8:45 pm
Free

WAVE – Common Transactions This webinar is designed for those who do not have a financial background but have attended our introductory webinar. We will use simple examples to demonstrate how to manage basic business transactions such as invoicing, purchasing, importing, and reconciling bank transactions. Our main goal is to help you feel more comfortable and confident when using the tool by building trust. REGISTER NOW

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Financial Fitness: Income Statement

April 30 @ 10:00 am - 11:30 am
Free

An income statement is a financial statement that shows the company’s income and expenditures. It also shows whether a company is making profit or loss for a given period. The income statement, along with balance sheet and cash flow statement, helps you understand the financial health of your business. If you need help with your income statement and where to start, this webinar is for you! REGISTER NOW

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WEBINAR Business Plan Overview

April 30 @ 3:00 pm - 5:00 pm
Free

Building a successful business requires vision, and the coordination of efforts in several areas.  The process of starting and running a business can be overwhelming without a good plan. A good solution to understanding all of the moving parts of your business is to write a business plan. In this webinar we will discuss: -The internal and external purposes of a business plan -A review of the types of plans: Traditional, one page, Canvas, Pitch Deck -Writing strategies and tips,…

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May 2024

Webinar – Business Planning #1

May 1 @ 10:00 am - 11:30 am
Free

    Come ready to work on your business in this two-part training.  Business planning is a tool to help your business! It’s an opportunity to create a road map and tell the story of the business with a focus on key elements. Highlighted Topics:          Creating a Business Plan          Goal Development          Business Development          Marketing Plans          Advertising Strategies          Financials – Overview REGISTER NOW

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