The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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April 2024
WEBINAR Social Media Solutions: Making Facebook Ads Work For You
This workshop will uncover the mysteries of using Facebook Ads to grow your business. Regardless of your experience in Facebook Ads, this training will teach you how to set up your campaigns for success and get more from your advertising budget. In this workshop you will learn: i. If you’re running your Facebook Ads correctly ii. The 5 pillars of successful Facebook Ads iii. The one thing that may be holding back your Facebook Ads iv. Why a marketing funnel is essential in…
Find out more »Unlocking Profitability: Mastering Small Business Costing & Pricing
Join us for an insightful webinar where we delve into the intricacies of small business costing and pricing strategies. Discover how to accurately calculate costs, set competitive prices, and maximize profitability for your business. Introduction To Effective Pricing & Terms – Brief overview of the importance of effective costing and pricing for small businesses Understanding Costs – Types of costs: fixed, variable, and semi-variable – Costing methods: absorption costing vs. variable costing – Identifying direct and indirect costs – Case…
Find out more »WEBINAR Orientation: What the SBDC Can Do for You!
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…
Find out more »Webinar – Funnel Fundamentals: Mastering Top and Bottom Strategies for Effective Marketing
Are you ready to supercharge your e-commerce marketing efforts? Join me in this transformative webinar as I guide you through the essential strategies for creating a high-converting marketing funnel. From attracting potential customers at the top of the funnel to nurturing leads and closing sales at the bottom, I’ll share proven techniques that will help you maximize your marketing ROI. Discover how to craft irresistible opt-ins, design engaging email campaigns, and leverage the power of retargeting to turn abandoned carts…
Find out more »Webinar – Say What? Product Advertising and Labeling
This webinar will introduce small business owners to the basics of California and federal advertising and labeling law. Attendees will learn the difference between truthful vs. fraudulent and misleading advertising; business “puffery”; lawful product comparisons; requirements when using terms such as “organic” and “fat free”; required disclosures for certain ingredients such as nuts and other allergens; and liability for violating advertising and labeling laws. REGISTER NOW
Find out more »Webinar – LA County webVEN Registration
If you are looking to do business with the County of Los Angeles, this webinar will give a step-by-step guide on how to register with the LA County registration portal, WebVen. Register today to learn how you can begin your journey in doing business with the County of Los Angeles. REGISTER NOW
Find out more »Developing An Actionable Business Plan
You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. In this class we will actively work on: • Defining your business model • Identifying your place in the market • Identifying your customers and revenue channels • Identifying expansion opportunities • Costing and pricing • Revenue and…
Find out more »WEBINAR Biz Basics: Marketing 101
Understanding the basics of marketing is vital for successful launch and growth of any business. Marketing is the discipline where you learn how to create & maintain demand, relevance, reputation, competitive positioning and more. Marketing is integral in all facets of launching, growing and maintaining your business in the short and long term. Marketing provides unique insights and direction to develop a product/service, identify/reach your target market, create compelling content, engage/inform customers and establish brand relevance. During this class we will introduce the concepts…
Find out more »Disciplined Entrepreneurship: 24 Steps To A Successful Startup
Disciplined Entrepreneurship will change the way you think about starting (or growing) a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. Yes, entrepreneurship can be taught, provided that you are coachable. REGISTER NOW
Find out more »Webinar – WAVE Common Transactions
WAVE – Common Transactions This webinar is designed for those who do not have a financial background but have attended our introductory webinar. We will use simple examples to demonstrate how to manage basic business transactions such as invoicing, purchasing, importing, and reconciling bank transactions. Our main goal is to help you feel more comfortable and confident when using the tool by building trust. REGISTER NOW
Find out more »Financial Fitness: Smart Credit Strategies for Entrepreneurs
The “Improve Your Personal Credit for Lending Opportunities” workshop is designed to help individuals and business owners understand the factors that affect their credit scores and learn strategies to improve them. Whether you are looking to apply for a personal loan, business loan, or credit line, having a strong credit score can significantly increase your chances of approval and favorable terms. During this workshop, participants will learn about the different credit bureaus and how they calculate credit scores, the common…
Find out more »Webinar – How to Build a Mobile App (on a budget) for Your E-commerce Business
In today’s mobile-first world, having a dedicated app for your e-commerce business can be a game-changer. But as a small business owner, you might think that developing a mobile app is too expensive or complicated. Think again! In this eye-opening webinar, I’ll show you how to build a feature-rich mobile app for your e-commerce store without breaking the bank. From choosing the right development platform to designing an intuitive user interface, I’ll walk you through the process step by step.…
Find out more »Financial Fitness: Income Statement
An income statement is a financial statement that shows the company’s income and expenditures. It also shows whether a company is making profit or loss for a given period. The income statement, along with balance sheet and cash flow statement, helps you understand the financial health of your business. If you need help with your income statement and where to start, this webinar is for you! REGISTER NOW
Find out more »WEBINAR Business Plan Overview
Building a successful business requires vision, and the coordination of efforts in several areas. The process of starting and running a business can be overwhelming without a good plan. A good solution to understanding all of the moving parts of your business is to write a business plan. In this webinar we will discuss: -The internal and external purposes of a business plan -A review of the types of plans: Traditional, one page, Canvas, Pitch Deck -Writing strategies and tips,…
Find out more »May 2024
Webinar – Business Planning #1
Come ready to work on your business in this two-part training. Business planning is a tool to help your business! It’s an opportunity to create a road map and tell the story of the business with a focus on key elements. Highlighted Topics: Creating a Business Plan Goal Development Business Development Marketing Plans Advertising Strategies Financials – Overview REGISTER NOW
Find out more »Increasing Your Profits: Sell More Spend Less
Do you know how to use what you know to make your profits grow? During this workshop you will learn the steps you need to take to create a 90 day action plan to increase your sales. Have you been in business two years or more and hit a wall in your sales? We will teach you how to use the insights specifically around your customers to make changes and grow. Your BEST Customers value lower costs, increased profitability, reduced risk, greater efficiency,…
Find out more »Restaurant Academy: Human Resources: Preparing to Hire Your First Employee
Getting ready to hire a first employee can be exciting, but scary. We will introduce you to the things first time employers must know. In this webinar you will learn: Deciding When It’s Time to Hire The Cost of Hiring Determining Positions to Hire The Systems you will have to put into place REGISTER NOW
Find out more »Webinar – Screening Your Business Ideas
Have lots of business ideas and trying to decide which one to move forward with? Come ready to learn an easy to apply process for prioritizing and evaluating business ideas with next steps to take. REGISTER NOW
Find out more »Grow With Google: Make Your Small Business More Accessible
When businesses build digital communications that allow people with disabilities to perceive, understand, navigate, and interact with products and services, it expands their market. Implementing accessibility best practices can help businesses grow, and improve the experience for all users. REGISTER NOW
Find out more »Webinar – WBE(Women Business Enterprise)/MBE(Minority Business Enterprise) Certifications
For those interested in expanding their private sector revenues, the WBE and MBE certifications will allow you to do business with major companies under their supplier diversity programs. A step by step guide on what to expect in completing the application, as well as which documents will be required to submit. REGISTER NOW
Find out more »Webinar – Tips on Creating Your Marketing Plan
Unlocking the mystery of creating your Marketing Plan… How do I compare with competitors? What makes my business unique? Who is my customer? How will I approach the market? Which paths and strategies should I consider? REGISTER NOW
Find out more »Webinar – QuickBooks Online – Common Transactions
QUICKBOOKS ONLINE – Common Transactions This webinar is designed for those who do not have a financial background but have attended our introductory webinar. We will use simple examples to demonstrate how to manage basic business transactions such as invoicing, purchasing, importing, and reconciling bank transactions. Our main goal is to help you feel more comfortable and confident when using the tool by building trust. REGISTER NOW
Find out more »WEBINAR Human Resources: How to do an HR Audit
This training is designed to assist California small business owners audit their in-house HR files, HR processes, and prepare for a new year, especially with all of the new HR laws that came into reality on 1/1/2024. Instructor: Sara Nicholson REGISTER NOW
Find out more »Digital Marketing #2
This series allows participants to learn about Digital Marketing including tips on how to develop a strong, low-to-no-cost marketing plan and internet strategy. Collaborative marketing strategies that can help develop QUALIFIED social media followers, and funnel traffic to your website will be featured. Do it yourself tips on Content, Web Design and Search Engine Optimization will be shared. REGISTER NOW
Find out more »Business Finance Literacy Series [Session 1 of 3] What You Need To Know About Accounting And Financial Record Keeping
How to handle the accounting and financial record keeping is one of the most difficult decisions company owners make. They ask questions such as: Should we use QuickBooks online, QuickBooks desktop or some other program? What records do we need to keep for tax reporting? Should we hire someone to do our bookkeeping? What is the difference between a bookkeeper, accountant and CPA? How do we know we are hiring the right person? Unfortunately, too many small business owners do…
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