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The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.

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February 2024

WEBINAR AI for Social Media: An Intro to Best Practices for Integrating AI into Real World Content

February 8 @ 12:00 pm - 2:00 pm
Free

This workshop will define the basics of Artificial Intelligence (AI) through the lens of ChatGPT. What is AI? What is ChatGPT? Should ChatGPT be used in your social media strategies? We'll discuss how to use ChatGPT as a tool to create, visualize and strategize content for social media.   Instructor: Chérmelle Edwards (SBDC Advisor) REGISTER NOW

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Grow With Google: Build Your Professional Brand

February 8 @ 12:00 pm - 1:00 pm
Free

Having a strong professional brand and a well-thought-out career story can open many opportunities for you, especially when it comes to pursuing your next job. In this workshop, you’ll learn how to position your career story in a compelling way, improve your online presence, and build a solid network. Plus, you’ll learn how to answer the common interview question “tell me about yourself” to make a strong first impression in your interviews. REGISTER NOW

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Webinar – How to Prepare a Headache-free Import Transaction

February 8 @ 12:00 pm - 1:00 pm
Free

Learn tips for importing into the U.S.  Do you want to start or expand your import business?  It’s important to follow all laws and regulations to avoid an import business nightmare.   The following will be covered: Do I need an import license? What are the necessary documents? Classifying the merchandise What is the Harmonized Tariff Schedule (HTS)? Tips about shipments Licensed Customs Brokers Duties, tariffs, and what’s next? REGISTER NOW

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Webinar – Acquire or Retain? Mastering Customer Strategies in E-commerce

February 9 @ 10:00 am - 11:00 am
Free

In the dynamic e-commerce landscape, knowing whether to focus on customer acquisition or retention can be a game-changer. Join us to uncover the strategies that will fuel your growth and when to apply them for maximum impact. REGISTER NOW

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Restaurant Academy: Menu Money: Maximizing Your Profits With Square

February 12 @ 11:00 am - 12:30 pm
Free

Why think about menu costing?  It’s the one factor you have control over in an ever-changing economic environment! Learn the basics necessary to stay on top of how much money is spent/earned on your items to maximize profitability. REGISTER NOW

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Beauty Industry Secrets: How to Build a Clientele

February 12 @ 1:00 pm - 2:00 pm
Free

Building a clientele is one of the biggest struggles in running a business. However, with a few strategies in place you can go from empty salon chair to fully booked. Here’s what you can expect from this webinar: How to market yourself outside of social media Real stats on what really works when building a clientele How to network and do collaborations The proper way to do a giveaway and referral program And much more… Presented By: DeAndra Giselle *The…

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How To Set Up & Register Your Business

February 12 @ 3:00 pm - 5:00 pm
Free

This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits • Resale…

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Business Finance Literacy Series [Session 2 of 3] Using an Excel Document for Financial Modeling and Forecasting

February 13 @ 8:00 am - 9:00 am
Free

A simple Excel financial model can be created using your company’s financial data (historical and/or forecasted). CFOs and financial analysts use Excel models to determine if/when a company will be profitable, what is the correct selling price, how many “widgets” need to be sold to be cover cost, and how much money is available to pay expenses. Financial models are used for start-ups and for on-going analysis to make sure the company is operating at an optimal financial performance. This…

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Financial Fitness: Balance Sheet

February 13 @ 10:00 am - 11:30 am
Free

The Balance Sheet is known as the “mother of all financial statements”. It provides a summary of the company’s position during a specific timeframe. It is broken down into three major categories and tracks what is known as the company’s assets, liabilities and owners’ equities. REGISTER NOW

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Digital Marketing Strategies For Measurable Results

February 13 @ 12:00 pm - 1:30 pm
free

A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff, Ph.D. with examples from his work. In this program, discover: How effective are your current social media efforts?   Are you continually researching new market segments?   Learn…

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Webinar – Digital Marketing #1 (Spanish)

February 13 @ 1:00 pm - 2:00 pm
Free

Mercadeo Digital – Entra en la nueva era de la tecnología antes de que sea demasiado tarde para ti y tu negocio.   REGISTER NOW

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WEBINAR Money Matters: Angel Investment 101 for Start-Ups

February 13 @ 1:00 pm - 2:30 pm
Free

Funding and financing your business are extremely important. One of the options that comes up is angel investment. What does angel investment mean? How often does it happen? Is your business a candidate? What steps to take? What do you need? Webinar presenter Tim Berry has been on both sides of this table. He successfully raised investment for his business. And he has been an angel investor for more than a decade.   In this webinar, Tim answers key questions…

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Financial Fitness: Smart Credit Strategies for Entrepreneurs

February 13 @ 4:00 pm - 6:00 pm
Free

The “Improve Your Personal Credit for Lending Opportunities” workshop is designed to help individuals and business owners understand the factors that affect their credit scores and learn strategies to improve them. Whether you are looking to apply for a personal loan, business loan, or credit line, having a strong credit score can significantly increase your chances of approval and favorable terms. During this workshop, participants will learn about the different credit bureaus and how they calculate credit scores, the common…

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WEBINAR Orientation: What the SBDC Can Do for You!

February 13 @ 6:00 pm - 7:30 pm
free

This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…

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Webinar – Unlocking Website Accessibility: Your E-commerce Advantage

February 14 @ 10:00 am - 11:00 am
Free

  Make your e-commerce site a welcoming place for all customers. Discover the essentials of website accessibility, why it matters, and how to ensure your site complies. Boost your reach and reputation with inclusive practices. REGISTER NOW

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Webinar: Improving Employee Retention, Recruitment and Culture

February 14 @ 12:00 pm - 1:00 pm
Free

As employers nationwide continue to struggle to find quality employees, employers must focus on their current staff and company culture to attract the best candidates for new available positions.  This webinar will touch on ways to improve your current staff morale, offer tips for recruiting the best available candidates, and focus on your overall company culture.  Presented by Kevin McVearry, a business advisor for the SBDC since 2012, with over 25 years of experience recruiting, training, and retaining employees in…

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Webinar – Campamento de Quickbooks Online

February 14 @ 7:30 pm - 9:30 pm
Free

Este campo de entrenamiento es un programa de capacitación breve e intensivo diseñado para que personas no financieras aprendan a usar QuickBooks en línea. El campo de entrenamiento cubre las características y funciones básicas, incluida la configuración de cuentas, la gestión de facturas y gastos, el seguimiento de ventas e ingresos, la generación de informes financieros y la conciliación de extractos bancarios. El enfoque está en las habilidades prácticas, con el objetivo de brindar a los participantes el conocimiento y…

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Webinar – WBE(Women Business Enterprise)/MBE(Minority Business Enterprise) Certifications

February 15 @ 12:00 pm - 1:00 pm
Free

For those interested in expanding their private sector revenues, the WBE and MBE certifications will allow you to do business with major companies under their supplier diversity programs. A step by step guide on what to expect in completing the application, as well as which documents will be required to submit. REGISTER NOW

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Webinar – I Filed the Articles, Now What? “Next Steps” for Running a Corporation – Part 1

February 15 @ 12:00 pm - 1:00 pm
Free

This two-part webinar will teach the “next steps”  involved in starting up and running a corporation, such as filing the Statement of Information; appointing the initial board of directors/officers; issuing shares and creating share purchase agreements; the role, duties and liability of directors/officers; preparing and following bylaws; meetings and minutes; selling/transferring shares; California corporation statutes to be aware of; “Piercing the Corporate Veil” and other acts creating shareholder personal liability; and dissolving the corporation. REGISTER NOW

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WEBINAR Pump Up Your 2024 Marketing Plan—Get My Free Checklist!

February 15 @ 1:00 pm - 2:00 pm
Free

It’s time to review and pump up your 2024 Marketing Plan! Learn how to market your business more effectively in 2024. This webinar will help you define your marketing goals and use my marketing checklist to target your market with the right digital & traditional marketing tools to get the results you desire. Learn how to grow your business smarter, save money and time while growing your customer & lead list.   This Workshop Will Teach You: • What marketing tools are…

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Proof of Concept

February 15 @ 3:00 pm - 5:00 pm
Free

After months of searching, you have finally come up with a great new business idea.  You are confident that your idea will be a game changer.  You just know that this idea will provide the financial freedom that you have always dreamed of.  However, BEFORE you take YOUR leap of faith, SLOW DOWN! Take a deep breath and ask yourself this one BIG question, ‘What research do I need BEFORE I start my business that will give me a clear…

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Webinar – QUICKBOOKS BOOT CAMP

February 15 @ 7:30 pm - 9:45 pm
Free

This boot camp is a short, intensive training program designed for non-finance people to learn how to use QuickBooks online.  The boot camp covers the basic features and functions, including setting up accounts, managing invoices and expenses, tracking sales and revenue, generating financial reports, and reconciling bank statements.  The focus is on practical skills, with the goal of providing participants with the knowledge and CONFIDENCE to effectively manage their financial data. REGISTER NOW

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Webinar – Google y yelp para negocios – Marketing Digital #2 (Español)

February 20 @ 1:00 pm - 2:00 pm
Free

Con un Perfil de mi negocio en Google tu empresa podrá destacarse gratis en Maps y Búsqueda de Google. Con las funciones que le enseñaremos, podrá interactuar con clientes existentes o encontrar otros nuevos. Aprenderás a ingresar la información que tu empresa necesita para que aparezcas en las primeras páginas de la búsqueda. Hablaremos de cómo ingresar el tipo de negocio, descripción, cómo montar fotos y más. REGISTER NOW

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Business Plan Essentials: How to Write Your Business Plan

February 20 @ 1:00 pm - 2:30 pm
Free

This workshop to help your businesses develop your business plan.  You will review the purpose and benefits of a business plan, key components of the plan, and resources to help with research, business plan formats, and putting it all together.  Plus get ready for homework,  as you will review key components of your plan with the instructor or your advisor in a couple of weeks after the workshop. REGISTER NOW

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How To Sell When You’re Not A Salesperson

February 20 @ 5:00 pm - 6:30 pm
Free

Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…

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