The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
WEBINAR Creating a Public Relations Campaign for Your Business
January 21 @ 2:00 pm - 4:00 pm
Free
Publicizing your business is one of the most important steps a small business owner can take. Letting prospective customers/clients know about your business while building relationships with them is essential for growth and stability. In this hands-on workshop, participants will learn the fundamentals of launching a public relations campaign. Attendees will discover the importance of research, planning, identifying their key audiences and developing strategies and tactics. Participants will consider case studies, and be guided step-by-step through the process of creating their own public relations campaign. This is an essential workshop for any small business owner.
Instructor: Saida Pagan
