If you want to promote your book, sell more of your books, or market yourself as an author, this event is perfect for you. Mark Mikelat, an author of multiple books, and in-demand book coach, will lead this expert session with specific examples from successful marketing campaigns from his books and his clients’ books. 

When you run an event you want to make sure that you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience. If you have run events or are considering running events, and you’d like to build on your knowledge of these two important elements of running a successful event, this session is for you.

Learning Objectives:

• Strategies for specific types of events
• Event goal settings
• Promotional timeline and activities planning
• Effective online registration process
• Reminder and follow-up activities you cannot forget