The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
- This event has passed.
How to Launch Your Podcast
August 24, 2020 @ 1:00 pm - 2:30 pm
Now, more than ever, it’s important to stay top of mind with our potential clients and customers. People are home, burned out on the news, looking for information to consume that will help them grow personally and professionally.
If we can create a Podcast that will impact the lives of our target market by solving their pain or problem, we can expand our reach, build our brand and ultimately increase the sales of our products and services.
According to Edison Research, online radio, including podcasts, has grown 61% in the past ten years and NPR data reported in the last two years has risen from 3.5 to 5.4 million listeners. It is expected to continue to skyrocket. As entrepreneurs, we can strategically use our Podcasts as a way to position our brands and build rapport with prospects to convert more sales.
Deborah Deras has produced over 64 episodes which have led to coaching, speaking, and training gigs. She will share with you how she started her podcast from scratch and how you can too, all from the comfort of your own home with minimal costs with a great potential for revenue from multiple sources.
Topics Covered:
- Why Podcasting is a great tool to grow your brand recognition
- What equipment do you need to host it at home
- What are the steps to go from concept to actually podcasting
- Who will host your podcast
- How do you edit the podcast
- How will you distribute it
- How to schedule guests
- How to make money from affiliate marketing
- How to get sponsors for your podcast
- How to sell your programs, products, and services via your podcast
- And so many more tips
- Plus time to answer your specific questions
Optional, free LAB: Thursday, August 27 from 2-4pm
After the How to Launch your Podcast webinar, Deborah will host a working lab session for those who attended, covering the following items that you will research and work on during this working/group coaching, “Get Stuff Done” session:
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What is the topic/category for my show?
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What is the format for my show?
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Run Sheet Practice Outline
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Who are my dream guests?
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Where will I distribute it?
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What equipment will I get?
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Where will I shoot? What is my backdrop?
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What is my lead generator to get them on my email list?
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How will this podcast build the brand of my business?
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How will the podcast sell my products & Services?
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The Lab link will be sent to those who registered/attended the initial webinar.
