The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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WEBINAR Launching a Small Business Publicity Campaign Part 2
August 5, 2021 @ 2:00 pm - 3:00 pm
Free
In this workshop, small business owners will get an overview of the main points in Part 1 of Launching a Small Business Publicity Campaign.
Participants will review how to determine the main objective of a campaign, and how strategies and tactics are chosen to achieve their objectives. In Part 2 of Launching a Small Business Publicity Campaign, participants will then be introduced to the all-important principles of assessing and evaluating the success of a publicity campaign, resulting in favorable publicity and increased business revenue.
Instructor: Saida Pagan
