Are you kidding me? Gen Zers spend over 12 hours a day living in the virtual world—that’s six hours more than they spend with their friends…. And why should you care?  Because the technology and VR/AR capability behind these virtual worlds has been converging in such a way as to create a set of interconnected & immersive 3D experiences in the digital space we call the Metaverse…

Crazy, no?  Well, it may not seem so crazy when we see that. Since 2020, in two years the industry is on target to reach $800B by 2024 and is on track to reach upwards of $16T by 2030. It’s not surprising that the metaverse has now stretched into nearly every industry from real estate to gaming, to fashion, events, financial services, and education.

And, if that’s not proof of its importance—let’s not forget the bold move CEO Mark Zuckerberg changed “Facebook’s” name to “Meta” in Oct 2021 to announce to the world its changed focus to the metaverse.  Ever since this announcement—Zuckerberg has positioned Facebook as a metaverse company first and a social media/Facebook company second specializing in stepping beyond the physical world simply through a pair of glasses and virtual avatars.

Come join Debbie Goldfarb as she explains “the who, the what, the how” of the metaverse and just exactly how important it will become as a marketing strategy for businesses wanting to be brand ambassadors today and tomorrow. It’s an exciting new world and it’s time to learn about what they are calling the next Internet.  Prepare to have your mind blown and understand just exactly why leading market research companies say that at least 25% of people will spend at least an hour a day in the Metaverse by 2026.