The LA SBDC is hosted by
The LA SBDC is hosted by
The LA SBDC Regional Network offers no-cost virtual business workshops for small businesses.
We serve Los Angeles, Santa Barbara, and Ventura counties.
- This workshop has passed.
Webinar – Working with Social Media Influencers: FTC Influencer Guidelines and Other Important Laws
August 14 @ 12:00 pm - 1:00 pm
Free
Presenter: Erica Bristol
Social media influencers and “brand ambassadors” can be invaluable for marketing and promoting company products on the internet. But federal and state advertising laws and intellectual property (IP) rights lurking in the background may create liability for the small business (and the influencer/brand ambassador). This webinar discusses legal issues affecting the use of influencers and brand ambassadors, including the Federal Trade Commission (FTC)’s “Influencer Guidelines,” federal and state advertising laws, required disclosures, and IP laws a small business should be aware of when engaging these individuals.
