The LA SBDC Regional Network offers no-cost virtual business workshops for small businesses.
We serve Los Angeles, Santa Barbara, and Ventura counties.
NEW: Advanced AI for Small Business: Why Prompting Is Dead and What Actually
The New Rules of Social Media Presence: From SEO to AEO, From Algorithms to AI
You are posting consistently.
You are using hashtags. You are making reels. You are trying trends. Yet reach is unpredictable. Engagement feels random. Growth feels slow. Here is what changed:
Social media is no longer just about search engines.
It is about answer engines.
Platforms are prioritizing content that directly answers real human questions. AI is summarizing posts.
Discovery is shifting from hashtags to intent.
SEO alone is no longer enough.
AEO. Answer Engine Optimization. Is rising.
In this practical, forward-focused workshop, you will learn how social algorithms actually work today, how AI is reshaping visibility, and what content formats are outperforming traditional strategies.
This is not about chasing trends.
It is about understanding the new digital environment so you can show up strategically instead of reactively.
You will leave with a simplified visibility plan that fits your business and capacity.
3 Takeaways
1. You Will Understand the Shift from SEO to AEO
2. You Will Learn What Formats Are Working Now and Why
