The LA SBDC Regional Network offers no-cost virtual business workshops for small businesses.
We serve Los Angeles, Santa Barbara, and Ventura counties.
- This workshop has passed.
The Importance of Vision and Mission When Marketing Your Business
March 12 @ 12:00 pm - 1:30 pm
Free

If you are a business owner and someone asks you, “What do you do?” you need to answer with an easy-to-follow story that gets to the heart of the matter, explaining what you do, why you do it, and how people benefit from using your products or services. This workshop examines how to build your story, focusing on two key components: your Vision and your Mission.
You will learn:
- Why Vision and Mission are critical to any business of any size
- How to define your Vision
- How to define your Mission
- How to define what makes you unique
- How all of this ties in to your building a powerful story for your marketing campaigns



