The LA SBDC Regional Network offers no-cost virtual business workshops for small businesses.
We serve Los Angeles, Santa Barbara, and Ventura counties.
- This workshop has passed.
WEBINAR Creating a Public Relations Campaign for Your Business
January 12, 2023 @ 6:00 pm - 7:30 pm
Free
Publicizing your business is one of the most important steps a small business owner can take. Letting prospective customers/clients know about your business while building relationships with them is essential for growth and stability.
In this hands-on workshop, participants will learn the fundamentals of launching a publicity campaign such as the importance of research, planning, identifying key customers and developing strategies and tactics. They will consider case studies and be guided step-by-step through the process of creating their own publicity campaign.
Instructor: Saida Pagan
