The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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June 2020
The Role of Social Media in the COVID-19 Era
Learn the fundamentals when it comes to Instagram and the various strategies that you can implement within your business’ marketing strategy during this time. Webinar will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar. Presented by: Ojen Kassabian REGISTER NOW
Find out more »The Role of Social Media in the COVID-19 Era
Learn the fundamentals when it comes to Instagram and the various strategies that you can implement within your business’ marketing strategy during this time. Webinar will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar. Presented by: Ojen Kassabian REGISTER NOW
Find out more »The Role of Social Media in the COVID-19 Era
Learn the fundamentals when it comes to Instagram and the various strategies that you can implement within your business’ marketing strategy during this time. Webinar will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar. Presented by: Ojen Kassabian REGISTER NOW
Find out more »WEBINAR: How to Brand Your Business to Success
In this class you will learn the basics of branding including the key components. We will discuss the importance of establishing a unique brand and brand promise in the marketplace including the need to maintain the consistency of your brand among all key online, in-person & printed customer communication touchpoints (Website, email/social media campaigns, network events, store front signage & printed ads) PLEASE NOTE: LINK WILL BE EMAILED ONE DAY PRIOR TO WORKSHOP. Instructor:Debbie Goldfarb REGISTER NOW
Find out more »Webinar – How to Use Personalization to Help Drive More E-Commerce Sales
Thinking about how to improve customer experiences? How are you measuring their online experience? Are you creating content to help improve their experience with your E-Commerce brand? Learn more about E-Commerce personalization to help drive sales. REGISTER NOW
Find out more »The Role of Social Media in the COVID-19 Era
Learn the fundamentals when it comes to Instagram and the various strategies that you can implement within your business’ marketing strategy during this time. Webinar will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar. Presented by: Ojen Kassabian REGISTER NOW
Find out more »The Role of Social Media in the COVID-19 Era
Learn the fundamentals when it comes to Instagram and the various strategies that you can implement within your business’ marketing strategy during this time. Webinar will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar. Presented by: Ojen Kassabian REGISTER NOW
Find out more »The Role of Social Media in the COVID-19 Era
Learn the fundamentals when it comes to Instagram and the various strategies that you can implement within your business’ marketing strategy during this time. Webinar will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar. Presented by: Ojen Kassabian REGISTER NOW
Find out more »The Role of Social Media in the COVID-19 Era
Learn the fundamentals when it comes to Instagram and the various strategies that you can implement within your business’ marketing strategy during this time. Webinar will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar. Presented by: Ojen Kassabian REGISTER NOW
Find out more »July 2020
Google mi negocio
Con un Perfil de mi negocio en Google, tu empresa puede destacarse de manera gratuita en Mapas y Búsqueda de Google. Con las funciones que enseñaremos, podrás interactuar con los clientes existentes o encontrar nuevos. Aprenderás a entrar la información que necesita tu empresa para que salgas en las primeras paginas de la búsqueda. Hablaremos de cómo entrar el tipo de negocio, descripción, como montar fotos, y más. Registrarse ahora
Find out more »WEBINAR: Branding in Covid-19 Era
For this class we will focus on the concept of branding and highlight the various brand components. From here we will highlight well know industry leaders and niche players alike in respect to their COVID-19 response for their company, consumers and community at large. We will focus on the perceived value creating by their overall approach and its future impact on consumer behavior and employee loyalty. Additionally, we will review key brand leaders who were born during past recessions and…
Find out more »WEBINAR: Changing Dynamics of Consumer Behavior
The study of consumer behavior has always been an integral component of understanding the “success and/or failure” of launching, managing, and growing a business. Imagine if you will if everything you thought you knew about your consumer’s behavior changed overnight in respect to the “who, what, where, when and how”. Welcome to our COVID-19 world. In this class we will review these changing dynamics and what they mean to business today and in the future. Gain first-hand information about temporary & permanent changes…
Find out more »WEBINAR Branding in Covid-19 Era
For this class we will focus on the concept of branding and highlight the various brand components. From here we will highlight well know industry leaders and niche players alike in respect to their COVID-19 response for their company, consumers and community at large. We will focus on the perceived value creating by their overall approach and its future impact on consumer behavior and employee loyalty. Additionally, we will review key brand leaders who were born during past recessions and the…
Find out more »WEBINAR: Customer Experience Is Key for New Normal
We live in an experience economy and its fundamentally changing how companies go to market, influence their buyers, and engage people throughout the customer journey. Customer Experience (CX) is more than just a company’s brand—it is the complete experience with you & your company. In this class we will explain the customer experience concept and why it is one of the top initiatives for 2020. We will identify/describe key components of CX needed for making CX the epicenter of a…
Find out more »August 2020
Lose Your Fear of Livestreaming
Livestreaming is here to stay and is taking over popular platforms: Facebook, Instagram, and YouTube. Join social media expert and professional coach Deborah Deras to learn how to overcome your fear of being on camera, and how to position your brand and business through livestreaming. You'll learn: - The one mindset shift to get you on camera - What equipment do you need to get started - How to generate sales without being sales-y - A simple livestream script that…
Find out more »WEBINAR: Changing Dynamics of Consumer Behavior
The study of consumer behavior has always been an integral component of understanding the “success and/or failure” of launching, managing, and growing a business. Imagine if you will if everything you thought you knew about your consumer’s behavior changed overnight in respect to the “who, what, where, when and how”. Welcome to our COVID-19 world. In this class we will review these changing dynamics and what they mean to business today and in the future. Gain first-hand information about temporary & permanent changes…
Find out more »WEBINAR: Changing Dynamics of Consumer Behavior
The study of consumer behavior has always been an integral component of understanding the “success and/or failure” of launching, managing, and growing a business. Imagine if you will if everything you thought you knew about your consumer’s behavior changed overnight in respect to the “who, what, where, when and how”. Welcome to our COVID-19 world. In this class we will review these changing dynamics and what they mean to business today and in the future. Gain first-hand information about temporary & permanent changes…
Find out more »Marketing During the Uncertainty of COVID-19
Are you wondering what to do during these times of uncertainty and change? You are not alone. Today, more than ever, as a business owner you need to show up and have a constant presence for your customers. You must create and provide solutions to your customers’ problems. You must be the one approaching them and sharing a solution that is unique and will produce OUTCOMES! No matter what you offer as a product or service, there is a need…
Find out more »WEBINAR: Branding in Covid-19 Era
For this class we will focus on the concept of branding and highlight the various brand components. From here we will highlight well know industry leaders and niche players alike in respect to their COVID-19 response for their company, consumers and community at large. We will focus on the perceived value creating by their overall approach and its future impact on consumer behavior and employee loyalty. Additionally, we will review key brand leaders who were born during past recessions and the great depression.…
Find out more »Marketing During the Uncertainty of COVID-19
Are you wondering what to do during these times of uncertainty and change? You are not alone. Today, more than ever, as a business owner you need to show up and have a constant presence for your customers. You must create and provide solutions to your customers’ problems. You must be the one approaching them and sharing a solution that is unique and will produce OUTCOMES! No matter what you offer as a product or service, there is a need…
Find out more »September 2020
Marketing During the Uncertainty of COVID-19
Are you wondering what to do during these times of uncertainty and change? You are not alone. Today, more than ever, as a business owner you need to show up and have a constant presence for your customers. You must create and provide solutions to your customers’ problems. You must be the one approaching them and sharing a solution that is unique and will produce OUTCOMES! No matter what you offer as a product or service, there is a need…
Find out more »Webinar – Trademark Basics: Can I protect that name, phrase, symbol?
This webinar will provide small business owners with information on why a “trademark” is a valuable asset for a company to own; how “trademarks” help customers identify goods and services; how to select, use and protect a “trademark”; the importance of doing “search and clearance” activities prior to adoption and use; state and federal trademark “registration”; and how to avoid violating the trademark rights of others. REGISTER NOW
Find out more »WEBINAR Branding in Covid-19 Era
For this class we will focus on the concept of branding and highlight the various brand components. From here we will highlight well know industry leaders and niche players alike in respect to their COVID-19 response for their company, consumers and community at large. We will focus on the perceived value creating by their overall approach and its future impact on consumer behavior and employee loyalty. Additionally, we will review key brand leaders who were born during past recessions and the…
Find out more »Marketing During the Uncertainty of COVID-19
Are you wondering what to do during these times of uncertainty and change? You are not alone. Today, more than ever, as a business owner you need to show up and have a constant presence for your customers. You must create and provide solutions to your customers’ problems. You must be the one approaching them and sharing a solution that is unique and will produce OUTCOMES! No matter what you offer as a product or service, there is a need…
Find out more »Webinar – Protecting Creative Work: Copyright Basics
This webinar will teach small businesses how to protect legal rights in creative materials, such as training manuals, articles, publications, photographs, software, music, videos and website content. Attendees will learn the basics of copyright law; requirements for copyright protection; determining ownership; the benefits of registration; how to avoid violating the copyrights of others; and important copyright considerations for materials created by employees and independent contractors. REGISTER NOW
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