The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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August 2019
Webinar – Branding (Part 1/2): Mantras, Logos, Themes, and Business Cards (general)
In the first of this two-part webinar series you will learn about big branding and how to channel your competitive advantage to your mantras, logos, and themes. Moreover, this session will also cover how to create a unique business card along with the different content and visuals to include in them. Branding is all about the “vibe” of your company, and encompasses the looks, sounds, feels and aura of your company. We will focus on this. REGISTER NOW
Find out more »September 2019
Effective Logo Design
Logos are a critical part of the visual communication of most organizations and sits in the core of their brand. To learn how to refine or create a logo, it’s important to be able to identify the components that make a successful logo. A logo is not a pretty picture but a mark to identify with an idea and values of a corporation, non-profit, sports team, school, church, etc… This workshop will give you the basics understanding of what makes…
Find out more »October 2019
How to Brand Your Business to Success
In this class you will learn the basics of branding including the key components. We will discuss the importance of establishing a unique brand and brand promise in the marketplace including the need to maintain the consistency of your brand among all key online, in-person & printed customer communication touchpoints (Website, email/social media campaigns, network events, store front signage & printed ads) Instructor: Debbie Goldfarb REGISTER NOW
Find out more »January 2020
Elevate Your Social Media Presence
Join us for this illuminating workshop as we discuss the “Fab 4 Topics” for elevating your Social Media presence! -Developing a social media strategy -Creating a content calendar -Content Development -Influencer marketing for your brand (how to find and reach out) This workshop is ideal for new SBDC clients and should be followed up with 1:1 advising to focus on your specific brand. Presenter: Ojen Kassabian Please Note: The Pasadena SBDC is not on the Pasadena City College Main Campus. We are located on…
Find out more »February 2020
The Mini 1 Hr. “Pitch Perfect”
WOWTHINKOC 1.5 presents: “Pitch Perfect” Mini In this 1 hour session, learn to create a winning pitch (aka Your Story)! REGISTER NOW
Find out more »How to Brand Your Business to Success
In this class you will learn the basics of branding including the key components. We will discuss the importance of establishing a unique brand and brand promise in the marketplace including the need to maintain the consistency of your brand among all key online, in-person & printed customer communication touch-points (Website, email/social media campaigns, network events, store front signage & printed ads) Instructor Debbie Goldfarb REGISTER NOW
Find out more »Elevate Your Social Media Presence
Join us for this illuminating workshop as we discuss the “Fab 4 Topics” for elevating your Social Media presence! -Developing a social media strategy -Creating a content calendar -Content Development -Influencer marketing for your brand (how to find and reach out) This workshop is ideal for new SBDC clients and should be followed up with 1:1 advising to focus on your specific brand. Presenter: Ojen Kassabian Please Note: The Pasadena SBDC is not on the Pasadena City College Main Campus. We…
Find out more »April 2020
How to Brand Your Business to Success (Webinar)
In this class you will learn the basics of branding including the key components. We will discuss the importance of establishing a unique brand and brand promise in the marketplace including the need to maintain the consistency of your brand among all key online, in-person & printed customer communication touchpoints (Website, email/social media campaigns, network events, store front signage & printed ads) PLEASE NOTE: LINK WILL BE EMAILED ONE DAY PRIOR TO WORKSHOP. Instructor:Debbie Goldfarb REGISTER NOW
Find out more »May 2020
The Role of Social Media in the COVID-19 Era
Instagram and other social media engagement has increased during COVID-19. This webinar will help explore the fundamentals of social media and the various strategies small businesses can implement within their marketing strategy. In an era in which social distancing has become our new normal, reaching our consumers and clients through social media is now more relevant than ever. Webinar will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the…
Find out more »WEBINAR: Branding in the Covid-19 Era
For this class we will focus on the concept of branding and highlight the various brand components. From here we will highlight well known industry leaders and niche players alike in respect to their COVID-19 response for their company, consumers and community at large. We will focus on the perceived value creating by their overall approach and its future impact on consumer behavior and employee loyalty. Additionally, we will review key brand leaders who were born during past recessions and the…
Find out more »The Role of Social Media in the COVID-19 Era
Instagram and other social media engagement has increased during COVID-19. This webinar will help explore the fundamentals of social media and the various strategies small businesses can implement within their marketing strategy. In an era in which social distancing has become our new normal, reaching our consumers and clients through social media is now more relevant than ever. Webinar will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the…
Find out more »June 2020
The Role of Social Media in the COVID-19 Era
Learn the fundamentals when it comes to Instagram and the various strategies that you can implement within your business’ marketing strategy during this time. Webinar will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar. Presented by: Ojen Kassabian REGISTER NOW
Find out more »
