The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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February 2020
Marketing 101
Understanding the basics of marketing is vital to the success of your business. This workshop provides an overview of the principles of marketing and how to develop a marketing plan aimed at the needs and desires of your target market. Instructor Charlie Lowe REGISTER NOW
Find out more »March 2020
Digital Marketing Workshop – Strengthen Your Online Presence
Learn website best practices, including how to write strong content and search engine optimization. This workshop will also cover using social media as a marketing tool, and ways to elevate your current social media strategy. Presenters: Colin Smith & Ojen Kassabian Please Note: This workshop is located at the Pasadena City College’s satellite campus in Rosemead. The workshop will take place at our Rosemead Campus (4105 Rosemead Blvd., Rosemead, CA 91770). Please arrive at least 10 minutes early to find…
Find out more »Digital Marketing Workshop – Strengthen Your Online Presence
Learn website best practices, including how to write strong content and search engine optimization. This workshop will also cover using social media as a marketing tool, and ways to elevate your current social media strategy. Presenters: Colin Smith & Ojen Kassabian Please Note: This workshop is located at the Pasadena City College’s satellite campus in Rosemead. The workshop will take place at our Rosemead Campus (4105 Rosemead Blvd., Rosemead, CA 91770). Please arrive at least 10 minutes early to find parking…
Find out more »E-Commerce and Marketing Automation
Marketing automation is essential for engaging and retaining customers. By using things like purchase history, geo-location and recently viewed products, businesses can create relevant campaigns to increase customer engagement and sales. Presenter: Alex Vasquez Please Note: This workshop is located at the Pasadena City College’s satellite campus in Rosemead. The workshop will take place at our Rosemead Campus (4105 Rosemead Blvd., Rosemead, CA 91770). Please arrive at least 10 minutes early to find parking and workshop location. Workshop will begin…
Find out more »April 2020
Marketing 101 (Webinar)
Understanding the basics of marketing is vital to the success of your business. This workshop provides an overview of the principles of marketing and how to develop a marketing plan aimed at the needs and desires of your target market. Instructor: Debbie Goldfarb REGISTER NOW
Find out more »May 2020
Marketing During the Uncertainty of COVID-19
Are you wondering what to do during these times of uncertainty and change? You are not alone. Today, more than ever, as a business owner you need to show up and have a constant presence for your customers. You must create and provide solutions to your customers’ problems. You must be the one approaching them and sharing a solution that is unique and will produce OUTCOMES! No matter what you offer as a product or service, there is a need…
Find out more »June 2020
The Role of Social Media in the COVID-19 Era
Learn the fundamentals when it comes to Instagram and the various strategies that you can implement within your business’ marketing strategy during this time. Webinar will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar. Presented by: Ojen Kassabian REGISTER NOW
Find out more »The Role of Social Media in the COVID-19 Era
Learn the fundamentals when it comes to Instagram and the various strategies that you can implement within your business’ marketing strategy during this time. Webinar will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar. Presented by: Ojen Kassabian REGISTER NOW
Find out more »Webinar – Marketing Research and Marketing Strategy: Roles in Creating Sustainable Businesses
Market research and understanding market trends is crucial for establishing a viable and financially sustainable business. Featured topics: -Basics for conducting market research -Using market research to help develop a marketing strategy for products, processes and services -Tips, pitfalls and resources for conducting market research REGISTER NOW
Find out more »July 2020
Marketing During the Uncertainty of COVID-19
Are you wondering what to do during these times of uncertainty and change? You are not alone. Today, more than ever, as a business owner you need to show up and have a constant presence for your customers. You must create and provide solutions to your customers’ problems. You must be the one approaching them and sharing a solution that is unique and will produce OUTCOMES! No matter what you offer as a product or service, there is a need…
Find out more »Marketing During the Uncertainty of COVID-19
Are you wondering what to do during these times of uncertainty and change? You are not alone. Today, more than ever, as a business owner you need to show up and have a constant presence for your customers. You must create and provide solutions to your customers’ problems. You must be the one approaching them and sharing a solution that is unique and will produce OUTCOMES! No matter what you offer as a product or service, there is a need…
Find out more »Webinar-E-Commerce Summer Series – Strategies & Tools to Monitor Your Competitions Pricing and Marketing Part 1
E-Commerce Summer Series Featured Topics – Come Ready to Learn: July 15th & July 16th – Strategies and Tools to Monitor Your Competitions Pricing and Marketing – Part 1 REGISTER NOW
Find out more »Webinar-E-Commerce Summer Series – Strategies & Tools to Monitor Your Competitions Pricing and Marketing Part 2
E-Commerce Summer Series Featured Topics – Come Ready to Learn: July 15th & July 16th – Strategies and Tools to Monitor Your Competitions Pricing and Marketing (Part 2) REGISTER NOW
Find out more »How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: -The psychological barriers that could be holding you back and the tools required to overcome them. -Understanding the components of an effective sales pitch. -Learning…
Find out more »How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: -The psychological barriers that could be holding you back and the tools required to overcome them. -Understanding the components of an effective sales pitch. -Learning…
Find out more »Growing Your Business Online
Learn digital marketing strategies to grow your online brand by leveraging Google search engine optimization, content marketing and social media interactions across platforms including websites, blogs, video-sharing, review sites, and email marketing. This webinar will provide an overview of the 9 Key Areas to measure and grow your online presence as defined by David Mitroff, Ph.D. with examples from his consulting work with technology startups, restaurants, and retail clients, professional service firms and entrepreneurs. Key Points: – Learn the fastest…
Find out more »Growing Your Business Online
Learn digital marketing strategies to grow your online brand by leveraging Google search engine optimization, content marketing and social media interactions across platforms including websites, blogs, video-sharing, review sites, and email marketing. This webinar will provide an overview of the 9 Key Areas to measure and grow your online presence as defined by David Mitroff, Ph.D. with examples from his consulting work with technology startups, restaurants, and retail clients, professional service firms and entrepreneurs. Key Points: – Learn the fastest…
Find out more »Facebook & Instagram Advertising Webinar
Get started with Facebook & Instagram and start running your first campaign this week. This webinar is for those who are just getting started, or have never advertised before. Join us to learn all about: -Audience Settings -Setting Budgets -Reviewing Insights -How to Run Contests & Sweepstakes Presented by: Laura Nystrom *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar. REGISTER NOW
Find out more »Facebook & Instagram Advertising Webinar
Get started with Facebook & Instagram and start running your first campaign this week. This webinar is for those who are just getting started, or have never advertised before. Join us to learn all about: -Audience Settings -Setting Budgets -Reviewing Insights -How to Run Contests & Sweepstakes Presented by: Laura Nystrom *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar. REGISTER NOW
Find out more »WEBINAR Marketing 101
Understanding the basics of marketing is vital to the success of your business. This workshop provides an overview of the principles of marketing and how to develop a marketing plan aimed at the needs and desires of your target market. PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for attending because attendance will have already been taken by one of the admin staff. The presenter is unable to go back and verify who…
Find out more »August 2020
Digital Marketing Strategies for Measurable Results
Learn digital marketing strategies to grow your online brand by leveraging Google search engine optimization, content marketing and social media interactions across platforms including websites, blogs, video-sharing, review sites, and email marketing. This webinar will provide an overview of the 9 Key Areas to measure and grow your online presence as defined by David Mitroff, Ph.D. with examples from his consulting work with technology startups, restaurants, and retail clients, professional service firms and entrepreneurs. Key Points: – Learn the fastest…
Find out more »Marketing During the Uncertainty of COVID-19
Are you wondering what to do during these times of uncertainty and change? You are not alone. Today, more than ever, as a business owner you need to show up and have a constant presence for your customers. You must create and provide solutions to your customers’ problems. You must be the one approaching them and sharing a solution that is unique and will produce OUTCOMES! No matter what you offer as a product or service, there is a need…
Find out more »Marketing During the Uncertainty of COVID-19
Are you wondering what to do during these times of uncertainty and change? You are not alone. Today, more than ever, as a business owner you need to show up and have a constant presence for your customers. You must create and provide solutions to your customers’ problems. You must be the one approaching them and sharing a solution that is unique and will produce OUTCOMES! No matter what you offer as a product or service, there is a need…
Find out more »September 2020
Live Q&A: All About Marketing Your Small Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set and professional growth, ways to…
Find out more »How To Make Your Business Virtual
Do you have questions about how to transition your business to a virtual one? This talk, led by David Mitroff, Ph.D., discusses business strategies to create your ideal virtual business. The conversation will focus on how to make new business connections, how to analyze your social media platform, how to review your website with a critical eye, and how to approach your overall marketing strategy. REGISTER NOW
Find out more »
