The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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April 2022
Social Media 101
We all know we have to be on Social Media but how do we create a Social Media strategy that targets our revenue goals and turn likes into sales, comments into customers, and shares into raving fans that can become brand ambassadors for our company. This comprehensive and interactive workshop will give you the playbook of how to use Social Media for Sales. During this interactive Webinar you will discover: • How to clarify Social Media marketing goals • Which…
Find out more »E-mail Marketing 101
Email Marketing. You probably have several marketing emails sitting in your spam or subscriptions folder right now! Email is sooo yesterday you think to yourself. Wrong. Email Marketing is still one of the most effective marketing channels a business owner has at their disposal! But, smart business owners know that it takes more than just blasting your customers with announcements. No. Because you are a Smart Business Owner, you know it takes Smart Marketing (Smartketing) to get your business to the…
Find out more »Creating The Perfect Yelp Profile
Learn how to get the most out of your free Yelp listing for your business, how to properly set it up, and the benefits of Yelp advertising for your business. No matter what business you have, Yelp is a powerful tool that when businesses utilize correctly, it helps with growing and maintaining your online brand effectively. You’ll learn how to leverage Yelp to build your free Yelp profile properly and advertising benefits from case studies that will be provided…
Find out more »WEBINAR E-Smarts: Get More Free Traffic to Your Website with These Simple SEO Techniques
Is your website getting all of the traffic it should be? Is it pulling in leads and sales? If not, your target audience may not be able to find you. Google search drives the majority of traffic on the internet. Learn the basics of search engine optimization (SEO) and start growing your search presence organically, using tried and true methods that are 100% free! You will Learn: • The difference between on-site and off-site SEO • How to optimize your…
Find out more »May 2022
Social Media Marketing Trends For 2022
Social Media is constantly changing and as a busy small business owner, it is hard to keep up with Instagram Reels, TikTok, YouTube Shorts, and now audio rooms. Should I podcast? Should I start a YouTube channel? Not to worry! Our in-house Social Media Goddess, Deborah Deras, attended the Social Media Examiner conference and has updates for you about where you should spend your time to get a return on investment. She will share in this interactive dialogue: • What…
Find out more »Webinar – Create a Facebook Page for your Business
Do you want to create your Facebook page for your business? It doesn’t matter if you already created your page, we are sure you will learn something new. We will walk you through: • How to create a page • What information should be there • How to manage your settings • Who should give you authorization to admin your page • How to upload pictures and videos, among many other tips • Using the Business Suited If you could…
Find out more »WEBINAR Drip Marketing Campaigns-Automate & Maximize Your Lists
This year, it’s mandatory to market smarter by targeting customers using drip marketing campaigns to maximize your impact and identify your next best customer. Learn how to automate your follow-up and bring more customers to your website, shopping cart or donation page. Get my 10 Tips to segment your marketing lists and customize content for easy marketing automation. We’ll target your Emails, tag key list properties and provide social media tools and post tips to deliver better results. I’ll share…
Find out more »Webinar – Tips on Creating Your Marketing Plan
Unlocking the mystery of creating your Marketing Plan. How do I compare with competitors? What makes my business unique? Who is my customer? How will I approach the market? Which paths and strategies should I consider? REGISTER NOW
Find out more »Webinar – Writing for Fun, Profit and to Promote
Victor Benoun is an entrepreneur, speaker, and author, having been published by traditional publishers as well as being self-published. He has used his writing as a means to promote his company and business as well as to create an additional revenue source. In this webinar you will learn: • The number one roadblock that stops new authors in their tracks from achieving their dreams of writing a book and how to overcome it. • How to easily and logically write…
Find out more »Webinar – Market Research and Marketing Strategy: Role in Creating a Sustainable Business
Market research and understanding market trends is crucial for establishing a commercially viable and financially sustainable business. The webinar will provide the basics of conducting market research and using it to develop a marketing strategy for products, processes and services. We will also review tips, pitfalls and resources in conducting market research. REGISTER NOW
Find out more »June 2022
Webinar – How to Use Video to Grow Your e-Commerce Sales
Please join us to learn How to Use Video to Grow Your e-Commerce Sales REGISTER NOW
Find out more »Webinar – Using AI to Create Copy and Blogs for Your e-Commerce Business
Please join us to learn Using AI (Artificial Intelligence) to Create Copy and Blogs for Your e-Commerce Business REGISTER NOW
Find out more »Webinar – Ways to Impact Your Sales and Increase Customer Engagement
Have customers…are you reaching them? Want and need customers? Come ready to learn tips and techniques to help increase engagement and attract potential new customers using social media and other tools. REGISTER NOW
Find out more »August 2022
Webinar – Manejo de redes sociales a traves de Meta Business Suite
¿Quieres crear una publicación en FB e IG al mismo tiempo? Aprenda a programar publicaciones en el futuro Responder a los comentarios y mensajes de bandeja de entrada en un solo lugar Que información debería estar ahí Cómo administrar su configuración ¿A quién debe dar autorización para administrar su página? Cómo subir fotos y videos, entre muchos otros consejos. Aprenda a usar la suite de negocios en general Si pudiera conectarse a través de una computadora portátil, será mejor. Ven…
Find out more »Webinar – Tools and Tips to Providing the Best Customer Service for your e-Commerce Business
Please join us to learn the Customer Service Best Practices for Your e-Commerce Business Learn the best Tools and Tips REGISTER NOW
Find out more »Webinar – Tips on Creating Your Marketing Plan
Unlocking the mystery of creating your Marketing Plan… How do I compare with competitors? What makes my business unique? Who is my customer? How will I approach the market? Which paths and strategies should I consider? Register Now
Find out more »Webinar – What is SMS Marketing and how to use it to grow your e-Commerce Sales
Please join us to learn what SMS Marketing is and how to use it to grow your e-Commerce Sales REGISTER NOW
Find out more »Webinar – Analytics: Top E-commerce Metrics to Watch, Understanding Google Analytics
Come ready to explore marketing options: • Learn the key e-commerce metrics you’ll need to grow your business • Overview of Google Analytics • Monitoring the important KPIs • How to build useful dashboards REGISTER NOW
Find out more »WEBINAR Planning a Public Relations Campaign for Your Business Series
Publicizing your business is one of the most important steps a small business owner can take. Letting prospective customers/clients know about your business while building relationships is essential for growth and stability. In this hands-on workshop, participants will learn the fundamentals of launching a publicity campaign. They will consider case studies and be guided step-by-step through the process of creating their own publicity campaign. In this workshop, small business owners will get an overview of the main points. In Part…
Find out more »Webinar – Google My Business
With a Profile of my business in Google your company can stand out for free in Maps and Google Search. With the features we will teach, you can interact with existing customers or find new ones. You will learn to enter the information that your company needs so that you appear on the first pages of the search. We will talk about how to enter the type of business, description, how to mount photos, and more. Register Now
Find out more »Webinar – Top Methods to Increase Customer Retention for your e-Commerce Business
Please join us to learn the top methods to increase Customer Retention for your e-Commerce Business REGISTER NOW
Find out more »Webinar – The Podcast Series: Setting up your podcast
New Series: The Podcast Series: Setting up your podcast REGISTER NOW
Find out more »WEBINAR Planning a Public Relations Campaign for Your Business Series
Publicizing your business is one of the most important steps a small business owner can take. Letting prospective customers/clients know about your business while building relationships is essential for growth and stability. In this hands-on workshop, participants will learn the fundamentals of launching a publicity campaign. They will consider case studies and be guided step-by-step through the process of creating their own publicity campaign. In this workshop, small business owners will get an overview of the main points. In Part…
Find out more »WEBINAR Planning a Public Relations Campaign for Your Business Series
Publicizing your business is one of the most important steps a small business owner can take. Letting prospective customers/clients know about your business while building relationships is essential for growth and stability. In this hands-on workshop, participants will learn the fundamentals of launching a publicity campaign. They will consider case studies and be guided step-by-step through the process of creating their own publicity campaign. In this workshop, small business owners will get an overview of the main points. In Part…
Find out more »Webinar – How to Sell…Without Sounding Like a Sales Person
Selling is an art form tried by many and mastered by fewer. In business or just starting in business, it’s an opportunity to learn: • How to stand out in the eyes of your prospects • How to select the right group for business leads • How to craft an effective elevator speech • and more! REGISTER NOW
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